When I took to Slack a couple weeks back and asked Ad Age Executive Editor Nat Ives the question posed in this column's headline, he started typing without missing a beat: "Lemme see ... social (media) climbers ... VYPs (very young professionals) ... bowl cuts ... glue sniffers ... Benjamin Buttons ... loopers ... Is any of this right?"Excellent start! And sure, yeah, maybe all of it is right. Or at least it can be made right, in that, given an hour or two, I bet Nator you or Icould come up with thoughtful-ish justifications for those subdivisional labels, and another 21 to boot, do a quick Google image search for public-domain photos, fire up PowerPoint and, voil, Nat would be a Gen Z "expert" ready to hit the conference circuitcable news appearances and a book deal to follow. (Note to Nat: If you do this, I want 10 percent of your take.)If there's one thing I hope you get from the Jan. 22 Gen Z-focused issue of Ad Age, it's that while it's entirely natural to make generational generalizationsand, yes, such generalizations are often useful and even necessary for marketers and content makers and other parties invested in reaching discrete audiencesthere's also a lot of nonsense baked into the hype. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2018-01-24 00:00:00 UTC ]
News tagged with:
#book deal
Subscribing to Seventeen magazine is a rite of passage for many young readers. Luckily, between today's ubiquitous variety of devices and platforms, the Hearst title has kept up with its evolving and savvy audience. Lately, that's meant not waiting for readers to come through their front door,... Continue reading at AdWeek
[ AdWeek | 2017-12-18 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#front door
#hearst title
#news feeds
#young readers
#seventeen magazine
Jesmyn Ward and other 2017 National Book Award winners enjoyed a sales bump the week after the November 15 ceremony. Plus Andy Weir follows up ‘The Martian’ with ‘Artemis,’ and Joe Biden releases his memoir. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#andy weir
#sales bump
#jesmyn ward
Voyager buys a new series by Christopher Brown, Joshilyn Jackson re-ups at Morrow, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#book deals
Bonnier’s self-publishing platform Type & Tell has announced it is closing in the UK just eight months after launching. Continue reading at The Bookseller
[ The Bookseller | 2017-11-16 00:00:00 UTC ]
More news stories like this |
Earlier today, Microsoft unveiled the all-new Surface Book 2. People all over the world are probably very excited about the device. Oh, what? You aren't excited? You mean, you don't want a super-expensive non-upgradeable Windows 10 tablet that plugs into a keyboard? What a shocker! All joking... Continue reading at Betanews
[ Betanews | 2017-10-18 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#earlier today
A San Diego bookstore is bought and renamed; Book World expands to Missouri, Florida's Wild Iris Books to close, San Francisco store is under threat; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#bookstore news
References to Project 211, Project 985, and C9 frequently crop up during conversations with Chinese universities and university presses. As a matter of fact, Chinese universities are divided into three types: Project 211, Project 985, and ordinary university. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#university presses
#academic publishing
The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, and more for the week ended August 27, 2017. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-01 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#bestselling ibooks
Updated to add details of the rumored black Surface Book based on the 8th-generation Core chips, as well as Intel’s desktop processors.For the first time, Intel’s upcoming 8th-generation Core CPUs will feature quad-core processors aimed at ultrabooks, offering performance as much as 40 percent... Continue reading at PC World
[ PC World | 2017-08-23 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#previous generation
#add details
#ll run
A Philly bookstore launches a GoFundMe campaign; 'pay as you like' bookstore in Jordan is saved by crowdfunding; a Strand co-owner looks back at the store's 90 years; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#gofundme campaign
#bookstore news
This week: Hannah Tinti's excellent new novel, inspired by the 12 labors of Hercules, plus Emma Donoghue's new children's book. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#emma donoghue
One of the Clinton 12 sells a middle grade nonfiction book, bestseller Alex Kershaw sells a D-Day book to Caliber, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#book deals
Michael Finkel’s ‘The Stranger in the Woods,’ a profile of a hermit in Central Maine, is the top-selling book in the Northeast. Plus sales pile up for a year-old picture book, and lauded essayist Elif Batuman publishes her first novel. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#picture book
#top-selling book
Swedish company Bonnier is launching a new self-publishing platform, Type & Tell, in the UK. Continue reading at The Bookseller
[ The Bookseller | 2017-03-09 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#self-publishing platform
Called Type & Tell, Bonnier's new self-publishing platform has been quietly tested in Sweden. Its English edition launches during London Book Fair. The post Bonnier’s New Self-Publishing Platform, Type & Tell: Authors Keep 100 Percent of Royalties appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-03-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#self-publishing platform
#post bonnier
This week: a powerful thriller for fans of Ruth Rendell, and a stellar Angela Carter biography. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#ruth rendell
Despite its stance among the top three children's publishers in Russia, the Danish media corporation Egmont has sold its Russian operation to shareholders. The post Denmark’s Egmont Ends 27 Years in Russian Children’s Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-02-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#book market
#russian children
#post denmark
HQN buys seven titles from romance author JoAnn Ross, Thomas Nelson takes a memoir by the BTK Killer’s daughter, Hyperion nabs a middle grade title about coding, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#book deals
‘Lincoln in the Bardo,’ the first novel by acclaimed short-fiction writer George Saunders, is the #1 book in the country. Plus Nashville singer-songwriter Rory Feek’s memoir debuts at #2 overall, and the team behind the picture book 'Goodnight, Goodnight, Construction Site’ builds its sales with... Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#picture book
A book deal for the memoirs of former US president Barack Obama is expected to set a record, with a price tag as high as US$20 million (NZ$27.6 million). Continue reading at Stuff
[ Stuff | 2017-01-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#price tag
#book deal