Do You Know the 27 Different Types of Gen Zers?

When I took to Slack a couple weeks back and asked Ad Age Executive Editor Nat Ives the question posed in this column's headline, he started typing without missing a beat: "Lemme see ... social (media) climbers ... VYPs (very young professionals) ... bowl cuts ... glue sniffers ... Benjamin Buttons ... loopers ... Is any of this right?"Excellent start! And sure, yeah, maybe all of it is right. Or at least it can be made right, in that, given an hour or two, I bet Nator you or Icould come up with thoughtful-ish justifications for those subdivisional labels, and another 21 to boot, do a quick Google image search for public-domain photos, fire up PowerPoint and, voil, Nat would be a Gen Z "expert" ready to hit the conference circuitcable news appearances and a book deal to follow. (Note to Nat: If you do this, I want 10 percent of your take.)If there's one thing I hope you get from the Jan. 22 Gen Z-focused issue of Ad Age, it's that while it's entirely natural to make generational generalizationsand, yes, such generalizations are often useful and even necessary for marketers and content makers and other parties invested in reaching discrete audiencesthere's also a lot of nonsense baked into the hype. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2018-01-24 00:00:00 UTC ]
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Seventeen in 2017: How a 73-Year-Old Publication Keeps Up With Gen Z, Politics and News Feeds

Subscribing to Seventeen magazine is a rite of passage for many young readers. Luckily, between today's ubiquitous variety of devices and platforms, the Hearst title has kept up with its evolving and savvy audience. Lately, that's meant not waiting for readers to come through their front door,... Continue reading at AdWeek

[ AdWeek | 2017-12-18 00:00:00 UTC ]
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This Week's Bestsellers: November 27, 2017

Jesmyn Ward and other 2017 National Book Award winners enjoyed a sales bump the week after the November 15 ceremony. Plus Andy Weir follows up ‘The Martian’ with ‘Artemis,’ and Joe Biden releases his memoir. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-11-24 00:00:00 UTC ]
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Book Deals: Week of November 27, 2017

Voyager buys a new series by Christopher Brown, Joshilyn Jackson re-ups at Morrow, and more in this week's notable book deals. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-11-24 00:00:00 UTC ]
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System76 'Lemur' and 'Galago Pro' Ubuntu Linux laptops get 8th gen Intel Core CPUs

Earlier today, Microsoft unveiled the all-new Surface Book 2. People all over the world are probably very excited about the device. Oh, what? You aren't excited? You mean, you don't want a super-expensive non-upgradeable Windows 10 tablet that plugs into a keyboard? What a shocker! All joking... Continue reading at Betanews

[ Betanews | 2017-10-18 00:00:00 UTC ]
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Bookstore News: September 27, 2017

A San Diego bookstore is bought and renamed; Book World expands to Missouri, Florida's Wild Iris Books to close, San Francisco store is under threat; and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-09-27 00:00:00 UTC ]
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Academic Publishing in China 2017: Types of Chinese Universities

References to Project 211, Project 985, and C9 frequently crop up during conversations with Chinese universities and university presses. As a matter of fact, Chinese universities are divided into three types: Project 211, Project 985, and ordinary university. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-09-22 00:00:00 UTC ]
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Apple iBooks Category Bestsellers, August 27, 2017

The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, and more for the week ended August 27, 2017. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-09-01 00:00:00 UTC ]
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Intel's 8th-gen Core CPUs could boost laptop performance by 40 percent

Updated to add details of the rumored black Surface Book based on the 8th-generation Core chips, as well as Intel’s desktop processors.For the first time, Intel’s upcoming 8th-generation Core CPUs will feature quad-core processors aimed at ultrabooks, offering performance as much as 40 percent... Continue reading at PC World

[ PC World | 2017-08-23 00:00:00 UTC ]
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Bookstore News: June 27, 2017

A Philly bookstore launches a GoFundMe campaign; 'pay as you like' bookstore in Jordan is saved by crowdfunding; a Strand co-owner looks back at the store's 90 years; and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-06-27 00:00:00 UTC ]
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PW Picks: Books of the Week, March 27, 2017

This week: Hannah Tinti's excellent new novel, inspired by the 12 labors of Hercules, plus Emma Donoghue's new children's book. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-03-24 00:00:00 UTC ]
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Book Deals: Week of March 27, 2017

One of the Clinton 12 sells a middle grade nonfiction book, bestseller Alex Kershaw sells a D-Day book to Caliber, and more in this week's notable book deals. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-03-24 00:00:00 UTC ]
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This Week's Bestsellers: March 27, 2017

Michael Finkel’s ‘The Stranger in the Woods,’ a profile of a hermit in Central Maine, is the top-selling book in the Northeast. Plus sales pile up for a year-old picture book, and lauded essayist Elif Batuman publishes her first novel. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-03-24 00:00:00 UTC ]
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Bonnier launches self-publishing platform Type & Tell

Swedish company Bonnier is launching a new self-publishing platform, Type & Tell, in the UK. Continue reading at The Bookseller

[ The Bookseller | 2017-03-09 00:00:00 UTC ]
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Bonnier’s New Self-Publishing Platform, Type & Tell: Authors Keep 100 Percent of Royalties

Called Type & Tell, Bonnier's new self-publishing platform has been quietly tested in Sweden. Its English edition launches during London Book Fair. The post Bonnier’s New Self-Publishing Platform, Type & Tell: Authors Keep 100 Percent of Royalties appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-03-08 00:00:00 UTC ]
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PW Picks: Books of the Week, February 27, 2017

This week: a powerful thriller for fans of Ruth Rendell, and a stellar Angela Carter biography. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-02-24 00:00:00 UTC ]
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Denmark’s Egmont Ends 27 Years in Russian Children’s Book Market

Despite its stance among the top three children's publishers in Russia, the Danish media corporation Egmont has sold its Russian operation to shareholders. The post Denmark’s Egmont Ends 27 Years in Russian Children’s Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-02-24 00:00:00 UTC ]
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Book Deals: Week of February 27, 2017

HQN buys seven titles from romance author JoAnn Ross, Thomas Nelson takes a memoir by the BTK Killer’s daughter, Hyperion nabs a middle grade title about coding, and more in this week's notable book deals. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-02-24 00:00:00 UTC ]
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This Week's Bestsellers: February 27, 2017

‘Lincoln in the Bardo,’ the first novel by acclaimed short-fiction writer George Saunders, is the #1 book in the country. Plus Nashville singer-songwriter Rory Feek’s memoir debuts at #2 overall, and the team behind the picture book 'Goodnight, Goodnight, Construction Site’ builds its sales with... Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-02-24 00:00:00 UTC ]
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Barack Obama book deal for presidential memoirs expected to top $27 million

A book deal for the memoirs of former US president Barack Obama is expected to set a record, with a price tag as high as US$20 million (NZ$27.6 million). Continue reading at Stuff

[ Stuff | 2017-01-27 00:00:00 UTC ]
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