When I took to Slack a couple weeks back and asked Ad Age Executive Editor Nat Ives the question posed in this column's headline, he started typing without missing a beat: "Lemme see ... social (media) climbers ... VYPs (very young professionals) ... bowl cuts ... glue sniffers ... Benjamin Buttons ... loopers ... Is any of this right?"Excellent start! And sure, yeah, maybe all of it is right. Or at least it can be made right, in that, given an hour or two, I bet Nator you or Icould come up with thoughtful-ish justifications for those subdivisional labels, and another 21 to boot, do a quick Google image search for public-domain photos, fire up PowerPoint and, voil, Nat would be a Gen Z "expert" ready to hit the conference circuitcable news appearances and a book deal to follow. (Note to Nat: If you do this, I want 10 percent of your take.)If there's one thing I hope you get from the Jan. 22 Gen Z-focused issue of Ad Age, it's that while it's entirely natural to make generational generalizationsand, yes, such generalizations are often useful and even necessary for marketers and content makers and other parties invested in reaching discrete audiencesthere's also a lot of nonsense baked into the hype. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2018-01-24 00:00:00 UTC ]
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A new study suggests that Fortnite has more in common with Facebook than Call of Duty, with the massively popular game emerging as a new kind of social network for a key demographic of younger consumers that brands covet. “Unlike other platforms and services, Fortnite uniquely combines benefits... Continue reading at Advertising Age
[ Advertising Age | 2019-06-10 14:30:00 UTC ]
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The #1 book in the country is ‘Howard Stern Comes Again, by the eponymous shock jock. Plus NSFW self-help guru Mark Manson returns with ‘Everything Is F*cked,’ and Dean Koontz closes out his Jane Hawk thriller series with ‘The Night Window. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-24 04:00:00 UTC ]
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This week: the astounding new science of how animals find their way, plus a nail-biting, stay-up-all-night thriller. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-24 04:00:00 UTC ]
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Former UN ambassador Susan Rice pens a memoir for S&S, the cocreator of Mooncakes makes her solo debut, Crown inks a deal with Rachel Maddow, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-24 04:00:00 UTC ]
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How can I type kaomoji on my PC? And what are kaomoji, anyway? Fortunately, the answers to both questions are simple, and easily accessible within Windows 10, starting with the May 2019 Update. The familiar emoji keyboard within Windows has been expanded to include both kaomoji and symbols,... Continue reading at PC World
[ PC World | 2019-05-17 10:27:00 UTC ]
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Gen Z can create personal brands faster and more effectively than any generation that’s come before them. If you represent a brand or agency, that should give you pause for thought. Gen Z will make up 40 percent of all consumers by 2020. As this generation of digital natives has been building... Continue reading at Advertising Age
[ Advertising Age | 2019-04-15 00:00:00 UTC ]
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Zondervan signs a pastor’s take on people skills; Brazos agrees on ‘Why Science and Faith Need Each Other,’ and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-03-27 00:00:00 UTC ]
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Indie publisher Short Books will publish Life Without Diabetes by Newcastle Diet creator Professor Roy Taylor. Continue reading at The Bookseller
[ The Bookseller | 2019-03-06 00:00:00 UTC ]
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Zondervan takes a unique story of friendship amid the tragedy of the Oklahoma City bombing; Worthy Kids nabs a picture book about Christmas excitement, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-02-27 00:00:00 UTC ]
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The bestselling Apple Books in fiction and literature, mysteries and thrillers, health, mind & body, and more for the week ended January 27, 2019. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-02-01 00:00:00 UTC ]
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Effective January 1, Nation Books, a joint project of the Nation Institute and Hachette Book Group, will be known as Bold Type Books. The move comes on the heels of the Nation Institute changing its name. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-12-12 00:00:00 UTC ]
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A hard-to-find book by Brett Kavanaugh’s high school friend Mark Judge has appeared online. Copies of Mark Judge’s out-of-print memoir, Wasted: Tales of a Gen-X Drunk, are listed on Amazon for $150 and more, but the book by Brett Kavanaugh’s high school friend is now available on the Internet... Continue reading at Fast Company
[ Fast Company | 2018-10-03 00:00:00 UTC ]
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One-quarter of the books on our hardcover nonfiction list mention the president by name in the title or subtitle, including two books that are new to our lists. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-08-24 00:00:00 UTC ]
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This week: an account of the 1918 Spanish flu pandemic, plus the latest book from Jacqueline Woodson. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-08-24 00:00:00 UTC ]
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Bill Keller takes a nonfiction essay collection to Amazon, Berkley signs two by a debut author, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-08-24 00:00:00 UTC ]
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Why librarians should thank Forbes for its misguided (now retracted) anti-library editorial; The Library Publishing Coalition releases an “Ethical Framework for Library Publishing”; And, Facebook faces the music. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-07-27 00:00:00 UTC ]
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Thomas Nelson's imprint Nelson Books nabbed Lysa TerKeurst’s follow-up to 2016’s bestselling ‘Uninvited,’ Paraclete adds two children’s books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-06-27 00:00:00 UTC ]
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The bestselling iBooks in biographies and memoirs, fiction and literature, mysteries and thrillers, and more for the week ended May 27, 2018. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-06-01 00:00:00 UTC ]
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Among the most challenging issues for Facebook Inc. is its role as the policeman for the free expression of its 2 billion users. Now the social network is opening up about its decision-making over which posts it decides to take down — and why. On Tuesday the company for the first time published... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-04-24 00:00:00 UTC ]
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Among the most challenging issues for Facebook is its role as the policeman for the free expression of its two billion users. Now the social network is opening up about its decision-making over which posts it decides to take down - and why. On Tuesday the company for the first time published the... Continue reading at Baltimore Sun
[ Baltimore Sun | 2018-04-24 00:00:00 UTC ]
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