'Little Miss Inventor' joins the Mr Men brand

Egmont and the Mr Men and Little Miss brand owner, Sanrio, have introduced an “ingenious” new character to the universe, Little Miss Inventor. Continue reading at 'The Bookseller'

[ The Bookseller | 2017-11-23 00:00:00 UTC ]
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'Little Miss Inventor' joins the Mr Men brand

Egmont and the Mr Men and Little Miss brand owner, Sanrio, have introduced an “ingenious” new character to the universe, Little Miss Inventor. Continue reading at The Bookseller

[ The Bookseller | 2017-11-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mr men


Mr. Men Little Miss Books Stand the (Silly, Splendid, Topsy-Turvy) Test of Time

Mr. Men Little Miss, the children’s book series created by Roger Hargreaves, turns 50 this year. Continue reading at The New York Times

[ The New York Times | 2021-12-08 10:00:15 UTC ]
More news stories like this | News stories tagged with: #children’s book


Fabulous news: Mr Men and Little Misses get fresh set of companions

Little Misses Fabulous and Sparkle and Misters Marvellous and Adventure to be added to the late Roger Hargreaves’s series of children’s books The Mr Men are joining the 21st century with the introduction of a handful of new characters to join the primary-coloured ranks of Mr Happy, Mr Bump and... Continue reading at The Guardian

[ The Guardian | 2016-08-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #21st century #45th birthday #literary stage


Brands missing from marketing of 'Joker'

It opened against the backdrop of gun assaults across the nation. It’s been criticized for gore and a sympathetic portrait of its homicidal protagonist. And it received an R rating for violence.  All of which could add up to why Warner Bros. has been promoting “Joker” as more of an arthouse... Continue reading at Advertising Age

[ Advertising Age | 2019-10-07 17:33:36 UTC ]
More news stories like this | News stories tagged with: #joaquin phoenix #major cities #online chatter #committing acts #ahuntington beach #warner bros #instagram posts #times square #sunset strip #comic book


NFL joins TikTok and plans to help brands sponsor its content

The National Football League announced a new partnership with TikTok, including plans to sell ads together so brands can sponsor the league’s content and hashtags on the Chinese-made mobile video app. On Tuesday, the NFL unveiled an official TikTok account that accumulated almost 260,000 fans... Continue reading at Advertising Age

[ Advertising Age | 2019-09-03 17:42:40 UTC ]
More news stories like this | News stories tagged with: #younger audiences #live games #find success #fast growth #working closely #nielsen


WPP and iHeartMedia join forces to lure more audio branding business

WPP is hooking up with IHeartMedia on a new partnership aimed at luring more audio business from marketers. The venture, called “Project Listen,” will offer creative consulting and media planning covering multiple platforms, including broadcast radio, digital streaming, podcasts, smart speakers... Continue reading at Advertising Age

[ Advertising Age | 2019-06-17 10:00:00 UTC ]
More news stories like this | News stories tagged with: #press release #pearson


Gen Z doesn’t want to buy your brand, they want to join it

Gen Z can create personal brands faster and more effectively than any generation that’s come before them. If you represent a brand or agency, that should give you pause for thought. Gen Z will make up 40 percent of all consumers by 2020. As this generation of digital natives has been building... Continue reading at Advertising Age

[ Advertising Age | 2019-04-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #making room #digital experience #digital experiences


Harper’s editor Picardie joins Faber ranks with Miss Dior

Faber editorial director Laura Hassan has acquired UK and Commonwealth rights to Miss Dior, the “moving and powerful” story of Catherine Dior, from The Wylie Agency’s Sarah Chalfant. Continue reading at The Bookseller

[ The Bookseller | 2019-03-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #acquired uk #powerful story #wylie agency #sarah chalfant


Brand, Eclair and Lette join Comedy Women as judges

Comedy writers Katy Brand, Jenny Eclair and Kathy Lette are joining authors Marian Keyes and Allison Pearson to judge the inaugural Comedy Women in Print Prize. Continue reading at The Bookseller

[ The Bookseller | 2019-02-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #allison pearson #print prize


More men join the RNA as genre overcomes 'snobbery'

More men are joining the Romantic Novelists' Association and writing romantic fiction under their own names as the genre overcomes a "lurking literary snobbery", RNA chair Nicola Cornick has said, after two men won prizes in its flagship awards for the first time. Continue reading at The Bookseller

[ The Bookseller | 2018-03-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #romantic novelists


Luck joins Bonnier Zaffre as brand director

Gina Luck is joining Bonnier Zaffre in the newly-appointed role of brand director, working with authors Lynda La Plante and Wilbur Smith. Continue reading at The Bookseller

[ The Bookseller | 2017-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #brand director #wilbur smith


Puffin announces Mr Men-style Doctor Who series

Puffin Books will next year release a series of Dr Who books written and illustrated in the style of Mr Men. Continue reading at The Bookseller

[ The Bookseller | 2016-10-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #puffin books #year release #books written #mr men


International deals for new Mr Men titles

International publishers have snapped up the rights to the new Mr Men books, announced earlier this week. Continue reading at The Bookseller

[ The Bookseller | 2016-08-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #international deals #international publishers #announced earlier


New Mr. Men characters created for 45th anniversary

Adam Hargreaves, the son of the late Mr. Men creator Roger Hargreaves, has come up with a new series of characters to mark the 45th anniversary of the brand. Continue reading at The Bookseller

[ The Bookseller | 2016-08-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #45th anniversary #adam hargreaves


Kik joins Facebook in hunt for more publisher, brand deals

In the latest land grab for consumers’ time on platforms, Kik is stepping up efforts to court brands and media companies. The messaging app popular with millennials hired ad vet Josh Jacobs to head a new division, Kik Services, with an eye to adding games and commerce services and expand... Continue reading at Digiday

[ Digiday | 2015-05-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kik services #media companies


Hearst sales appointments 'will create more joined-up brands'

The first stage of Hearst Magazines UK's commercial restructure marks a move towards creating more joined-up brands, group commercial director Matt Salmon has claimed. Continue reading at Media Week

[ Media Week | 2011-10-25 00:00:00 UTC ]
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Mr Men owner Chorion "teeters on brink"

Written By: Bookseller Staff Publication Date: Tue, 30/08/2011 - 08:37 Entertainment company Chorion, owner of characters such as Mr Men, Noddy and those created by Beatrix Potter, faces a reported possible administration this week. The Sunday Times reports lenders to the company are preparing... Continue reading at The Bookseller

[ The Bookseller | 2011-08-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mr men #beatrix potter


Brand RX part two: The state of brand safety one year later

It's been a year since we've surveyed our audience about the state of brand safety in digital media. Since then, marketers, publishers, social platforms and tech providers have worked overtime to help brands avoid unfortunate adjacencies. Complete the survey and you'll receive a $5 Starbucks... Continue reading at Digiday

[ Digiday | 2018-11-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #brand safety #social platforms #ll receive


On-Brand, Off-Page: Magazine Brands Aim to Build Social Communities

Both Domino and Seventeen look beyond their pages to interact with audiences. The post On-Brand, Off-Page: Magazine Brands Aim to Build Social Communities appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-12-05 00:00:00 UTC ]
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If Magazine Brands Are So Valuable, Why Are There So Many Non-Branded Offshoots?

Publishers take deeper dives into targeted topics, looking to appeal to millennials, expand ad inventory, and drive names into their databases. The post If Magazine Brands Are So Valuable, Why Are There So Many Non-Branded Offshoots? appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-06-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine brands