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Advertising on the websites of premium publishers, such as The New York Times and Hearst properties, is three times as effective as it is on those of nonpremium publishers at boosting brand favorability and making users more likely to recommend products or services, according to a study by... Continue reading at 'AdWeek'
[ AdWeek | 2016-07-15 00:00:00 UTC ]
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The success of 'Harry Potter, 'Twilight' and other has created a halo effect for the entire genre. And kids aren't the only ones doing it.For years, the book industry has been mired in debates about the plight of independent booksellers, the rise of Amazon and the fate of print as it struggles... Continue reading at 'Los Angeles Times'
[ Los Angeles Times | 2012-08-26 00:00:00 UTC ]
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#harry potter
#picture books
#halo effect
#book industry
#independent booksellers