#halo effect

Publishing news tagged with #halo effect


Ads on Premium Publishers' Sites Are 3 Times More Effective at Boosting Brand Favorability

Advertising on the websites of premium publishers, such as The New York Times and Hearst properties, is three times as effective as it is on those of nonpremium publishers at boosting brand favorability and making users more likely to recommend products or services, according to a study by... Continue reading at 'AdWeek'

[ AdWeek | 2016-07-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #halo effect #subject matter #online spending


Children's literature is a fast-growing genre thanks to 'Potter' & Co.

The success of 'Harry Potter, 'Twilight' and other has created a halo effect for the entire genre. And kids aren't the only ones doing it.For years, the book industry has been mired in debates about the plight of independent booksellers, the rise of Amazon and the fate of print as it struggles... Continue reading at 'Los Angeles Times'

[ Los Angeles Times | 2012-08-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #harry potter #picture books #halo effect #book industry #independent booksellers