After putting in a quarter-century as the head of CBS’s marketing efforts, George Schweitzer has begun mapping out his final campaign. The network’s marketing director will step down from his post at the end of the 2019-20 broadcast season, whereupon he’ll transition to a new role as a special... Continue reading >> [ Source: Advertising Age | 2019-09-17 18:55:53 UTC ]
‘I’m not afraid to ask questions,' says Meze Publishing's Phil Turner, whose line of pre-sold cookbooks has found traction in the aisles of Waterstones and other UK bookstores. The post Cooking Up ‘Entrepreneurial Spirit’ in Publishing: Meze’s Phil Turner appeared first on Publishing Perspectives. Continue reading >> [ Source: Publishing Perspectives | 2016-09-09 00:00:00 UTC ]
Rich Battista's rise at Time Inc. continues. Fifteen months after joining the company, CEO Joe Ripp has named him evp of Time Inc. and president of brands, overseeing all of the company's storied titles. Battista joined Time in April 2015 as president of People and Entertainment... Continue reading >> [ Source: AdWeek | 2016-07-13 00:00:00 UTC ]
Given the upheaval in digital publishing and many authors' entrepreneurial spirit, can today's literary agents engage their clients' art as they did in the past? Continue reading >> [ Source: Publishing Perspectives | 2013-07-17 00:00:00 UTC ]
Written By: Benedicte Page Publication Date: Mon, 10/10/2011 - 14:30 Charlie Redmayne, executive vice-president and chief digital officer at HarperCollins, is to become c.e.o. of Pottermore, J K Rowling's new online reading experience. He will take up the new role on 7th November. Pottermore... Continue reading >> [ Source: The Bookseller | 2011-10-10 00:00:00 UTC ]