Publishers like Joe Media and Bleacher Report have been testing TV-like programming for Facebook Live. But polished live videos don’t necessarily receive higher viewership or more shares than rawer, conversational ones, and building content worthy of appointment viewing is a big challenge on... Continue reading >> [ Source: Digiday | 2016-11-29 00:00:00 UTC ]
Just six months ago, Reddit—whose famous slogan is "The front page of the internet"—was a dangerous place for marketers because of its reputation as a pool of trolling and harassment. Now, the viral-minded site is trying to flip the narrative and draw in advertisers with new ad targeting and... Continue reading >> [ Source: AdWeek | 2016-06-21 00:00:00 UTC ]
Josh Bernoff, coauthor of the pivotal book on social media, Groundswell, describes himself on Twitter as a "Forrester analyst, idea developer and troublemaker." His latest book on The Mobile Mind Shift certainly lives up to those descriptions.In it, Bernoff discusses the difficulties companies... Continue reading >> [ Source: Advertising Age | 2014-07-29 00:00:00 UTC ]