Just six months ago, Reddit—whose famous slogan is "The front page of the internet"—was a dangerous place for marketers because of its reputation as a pool of trolling and harassment. Now, the viral-minded site is trying to flip the narrative and draw in advertisers with new ad targeting and... Continue reading >> [ Source: AdWeek | 2016-06-21 00:00:00 UTC ]
Expanded regional publishing group will be able to increase digital investment and also present digital advertisers with a larger audience across the UKSo Trinity Mirror has become the UK’s biggest regional newspaper publisher by acquiring full ownership of Local World.The deal has been... Continue reading >> [ Source: The Guardian | 2015-10-28 00:00:00 UTC ]
Gannett Co., the owner of USA Today, will split into two publicly traded companies, one focused on broadcasting and digital businesses and the other on publishing, it said today, following the trend that has swept the media business.Signaling its interest in digital investment, the company also... Continue reading >> [ Source: Advertising Age | 2014-08-05 00:00:00 UTC ]
Trending on Tumblr: advertising. Four months since its acquisition by Yahoo, the hip publishing platform continues to feel its way as many advertisers grapple with how and why they should tap into its 143 million network of blogs. Tumblr’s next push will be to help brands “amplify” their... Continue reading >> [ Source: AdWeek | 2013-10-28 00:00:00 UTC ]
Written By: Charlotte Williams Publication Date: Fri, 29/07/2011 - 14:59 The Random House Group's turnover for 2010 is understood to have been £296m, staying level with 2009. Profit was slightly down on 2009, falling from £44.3m to £42.5m, following a year of digital investment and challenges... Continue reading >> [ Source: The Bookseller | 2011-07-29 00:00:00 UTC ]