It's been a year since we've surveyed our audience about the state of brand safety in digital media. Since then, marketers, publishers, social platforms and tech providers have worked overtime to help brands avoid unfortunate adjacencies. Complete the survey and you'll receive a $5 Starbucks gift card. Sponsored by GumGum. The post Brand RX part two: The state of brand safety one year later appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2018-11-17 00:00:00 UTC ]
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[Sponsored Content] For a long time, brands have been powerful symbols of ownership, identity and value. Magazine publishers are increasingly discovering how beneficial those symbols can be. The post Magnifying the Power of the Brand appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-10-06 00:00:00 UTC ]
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Twitter today unveiled Moments, the long-rumored content-curation feature that industry observers believed for the last several weeks would be called Project Lightning. It's got something for everyone—viewers, media companies and brands. Moments is designed to make it easier to use the... Continue reading at AdWeek
[ AdWeek | 2015-10-06 00:00:00 UTC ]
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Publisher Top Right to move business-to-business brands including Drapers, Retail Week and Nursing Times out of print over the next 12 to 18 monthsThe owner of magazines including fashion industry bible Drapers, Retail Week and Nursing Times is to stop producing print editions as the business... Continue reading at The Guardian
[ The Guardian | 2015-10-05 00:00:00 UTC ]
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As this year’s Frankfurt Book Fair draws nearer, agents reveal their key titles. Continue reading at The Bookseller
[ The Bookseller | 2015-10-02 00:00:00 UTC ]
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Women are as much as 10 decades away from reaching gender equality in the United States, according to a new study published Wednesday by LeanIn.Org and McKinsey & Co. The report from Facebook Inc. Chief Operating Officer Sheryl Sandberg’s nonprofit and the management consulting firm states... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2015-10-02 00:00:00 UTC ]
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Deputy editor Ellen Pollock to become first female editor in magazine’s historyBloomberg Businessweek editor Josh Tyrangiel has resigned after six years at the company. Deputy editor Ellen Pollock will replace Tyrangiel, becoming the magazine’s first female editor since its founding in 1929. ... Continue reading at The Guardian
[ The Guardian | 2015-10-01 00:00:00 UTC ]
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Believe it or not, 100 variations of the same ad is not enough for some digital marketers anymore. That's one of the reasons the stars appear to be aligning for tech vendors that have been developing systems for what they call creative programmatic advertising. Creative and programmatic once... Continue reading at AdWeek
[ AdWeek | 2015-09-30 00:00:00 UTC ]
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Gen Z may have missed “Pottermania” at its peak, but J.K. Rowling and her “Potterheads” are making sure they do their bit to keep the magic of Harry Potter alive. Yesterday saw the new Pottermore -- Rowling’s digital entertainment, news and e-commerce company devoted to the Harry Potter books... Continue reading at Digiday
[ Digiday | 2015-09-23 00:00:00 UTC ]
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Virtual reality is an extraordinarily hot topic right now in media and technology circles. We've seen some amazing developments in recent years, but for the purposes of marketers, technology has not caught up with needs. Beyond functioning, we need it to scale and affect consumer behavior. This... Continue reading at AdWeek
[ AdWeek | 2015-09-21 00:00:00 UTC ]
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When it comes to social media, it's becoming safe to say that we'll remember 2015 as the year of Snapchat. The app was already wildly popular with high school and college students, accruing 100 million daily users, but in the last several months, it's become a media and marketing force to be... Continue reading at AdWeek
[ AdWeek | 2015-09-18 00:00:00 UTC ]
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Sydney Davies, the Booksellers Association’s head of trade and industry, is retiring after 26 years. The BA has appointed Giles Clifton, a non-practising barrister, to the new role of head of corporate affairs following his departure. Clifton will begin in October and focus on lobbying for the... Continue reading at The Bookseller
[ The Bookseller | 2015-09-18 00:00:00 UTC ]
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A Boston store celebrates its one-year anniversary with a collection of writings by the authors who have appeared at the store along with writings by the store staff. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-14 00:00:00 UTC ]
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Conde Nast Entertainment -- the magazine publisher's digital video, TV and film division -- is looking to grow its branded entertainment business with the hire of two execs. It has tapped Starcom MediaVest Group vet Eden Gorcey and former Coach marketer Will Misselbrook to run its branded... Continue reading at Advertising Age
[ Advertising Age | 2015-09-11 00:00:00 UTC ]
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Regional newspaper publisher extends trial of AdSmart targeted television advertising serviceJohnston Press is seeking to bolster revenues striking a three-year regional advertising deal with Sky to sell targeted TV ad slots to clients.The regional newspaper publisher started a trial to use... Continue reading at The Guardian
[ The Guardian | 2015-09-10 00:00:00 UTC ]
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The FutureBook Conference has become one of The Bookseller’s leading events. This year we celebrate its fifth birthday, and this has allowed us to both celebrate how it has become an integral part of the book business’ digital transformation and also look to its future. Continue reading at The Bookseller
[ The Bookseller | 2015-09-08 00:00:00 UTC ]
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The dark, freezing woods of Sweden are the perfect breeding ground for terrifying tales of naughty children who get what they deserve. This week, Simogo -- the developer of beautifully macabre game Year Walk, and mysterious narrative experiences De... Continue reading at Engadget
[ Engadget | 2015-09-05 00:00:00 UTC ]
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#bedtime stories
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In 1995, the year Amazon opened the virtual doors to its online bookstore, the company posted revenue of $511,000—a total that jumped to $15.7 million in 1996 and skyrocketed to $147.7 million in 1997. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-04 00:00:00 UTC ]
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Photographer Amanda Jones talks to Co.Create about her book, Dog Years, in which she revisits her canine photo subjects after 12 years.A parody video last year called Cathood teased the idea of Richard Linklater's real-time aging epic Boyhood, if it were about pets. A new coffee table book... Continue reading at Fast Company
[ Fast Company | 2015-09-01 00:00:00 UTC ]
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While the Twin Cities marked the anniversary with a full schedule of events, literary nonprofits elsewhere saluted the Loft's longevity. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-28 00:00:00 UTC ]
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Faber saw a drop in turnover for the year ending March 2015, with a significant increase in its operating loss from the 12 months previous. The publisher’s turnover was £15.9m, down 1.8% from £16.2m the year before. Faber made an operating loss of £813,000, up from £5,000 in the 12 months to... Continue reading at The Bookseller
[ The Bookseller | 2015-08-28 00:00:00 UTC ]
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