It's been a year since we've surveyed our audience about the state of brand safety in digital media. Since then, marketers, publishers, social platforms and tech providers have worked overtime to help brands avoid unfortunate adjacencies. Complete the survey and you'll receive a $5 Starbucks gift card. Sponsored by GumGum. The post Brand RX part two: The state of brand safety one year later appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2018-11-17 00:00:00 UTC ]
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Children’s book The Fox and the Star by aPenguin cover designer Coralie Bickford-Smith has beaten Harper Lee and Paula Hawkins to be crowned The Waterstones Book of the Year 2015. Continue reading at The Bookseller
[ The Bookseller | 2015-12-01 00:00:00 UTC ]
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If this season’s cookbook shelf is any indication, bone broth—last winter’s superfood supreme—is here to stay. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-12-01 00:00:00 UTC ]
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Anne Enright has won the Irish novel of the year award at the Bord Gáis Energy Irish Book Awards 2015, during a ceremony which also saw prizes given to J P Donleavy, Louise O’Neill, Eoin Colfer and Niall Breslin. Continue reading at The Bookseller
[ The Bookseller | 2015-11-27 00:00:00 UTC ]
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Michel Faber has won the 2015 Saltire Book of the Year award for The Book of Strange New Things (Hogarth). Continue reading at The Bookseller
[ The Bookseller | 2015-11-27 00:00:00 UTC ]
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Google introduced its Accelerated Mobile Pages (AMP) program to allow publishers and advertisers to create good-looking mobile content that loads very quickly. The company launched the program in early October with a select set of pa ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-11-25 00:00:00 UTC ]
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Katniss Everdeen may have come out on top of the weekend box office with an estimated $101 million in domestic ticket sales, but the new "The Hunger Games: Mockingjay -- Part 2" fell short of industry expectations and, unlike the "Twilight" and "Harry Potter" young-adult juggernauts, her "Hunger... Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-11-23 00:00:00 UTC ]
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Two staffers in PW's children's department caught a screening of the final film in the Hunger Games series, 'Mockingjay: Part Two.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-11-19 00:00:00 UTC ]
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Coke's Journey, the brand publishing site that replaced the brand's corporate site three years ago, is now in 18 markets. Doug Busk, who heads social communications there, wants to make that 36 by next year. And he's feeling the pinch other publishers are too: Decreased Facebook reach has pushed... Continue reading at Digiday
[ Digiday | 2015-11-16 00:00:00 UTC ]
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What brands do young women want? Apparently a pretty steady mix, according to the third annual survey on the subject by Teen Vogue and Goldman Sachs.In a new survey of over a thousand Teen Vogue readers aged 13 to 29, gauging factors including awareness and favorability, the top 20 brands were... Continue reading at Advertising Age
[ Advertising Age | 2015-11-16 00:00:00 UTC ]
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If you were wondering what Facebook's $2 billion Oculus Rift might mean for advertisers, we may have just been given a sneak peek. Today, the Menlo Park, Calif.-based company debuted the first virtual reality-style video ads for AT&T, Nestle, Mondelez and Samsung, among others. In... Continue reading at AdWeek
[ AdWeek | 2015-11-13 00:00:00 UTC ]
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Former deputy prime minister Nick Clegg is writing a book examining the "fluid and unpredictable state of politics", to be published by The Bodley Head next year. Continue reading at The Bookseller
[ The Bookseller | 2015-11-13 00:00:00 UTC ]
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The shortlist for the Waterstones Book of the Year 2015 has been revealed, featuring a list that would "not have been produced by an algorithm,” the chain's m.d. James Daunt has said. The eight-strong selection nominated by Waterstones booksellers across the UK encompasses four novels, three... Continue reading at The Bookseller
[ The Bookseller | 2015-11-13 00:00:00 UTC ]
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Browsers Book Shop in Woodbridge, Suffolk is up for sale, after bookseller and owner Martin Whitaker, 57, has decided to retire after 10 years at the store’s helm. Continue reading at The Bookseller
[ The Bookseller | 2015-11-11 00:00:00 UTC ]
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Quicksand, to be published in February 2016, comprises a series of autobiographical essays ‘about what it means to be human’A “memoir of sorts” by Henning Mankell, which the late author said was “not a book about death and destruction but about what it means to be human”, will be published next... Continue reading at The Guardian
[ The Guardian | 2015-11-11 00:00:00 UTC ]
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The 2015 Saltire Publisher of the Year shortlist has been revealed, featuring two past winners and three Edinburgh-based publishing houses. Continue reading at The Bookseller
[ The Bookseller | 2015-11-10 00:00:00 UTC ]
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The dystopian YA franchise that has made an indelible mark on popular culture has reached its final chapter with the release of Lionsgate's 'Mockingjay Part 2' on November 20. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-11-10 00:00:00 UTC ]
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Early Monday afternoon, President Barack Obama debuted an official Facebook page for the Oval Office. Obama's first post entailed a message about climate change, with a video in which he gives a brief tour of the White House backyard and tells listeners that a fox and a hawk regularly roam the... Continue reading at AdWeek
[ AdWeek | 2015-11-10 00:00:00 UTC ]
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Many things have changed in the two-decade life of independent publisher Counterpoint Press. Its mission, however, hasn't: "Publish books that matter." Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-11-06 00:00:00 UTC ]
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In a tweet with the hashtag #PWbestbooks, tell us the title and author of your favorite 2015 book, and tell us why for a chance to win our top 10 books of 2015. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-11-05 00:00:00 UTC ]
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Libby McGuire will be stepping down as executive v-p and publisher of Ballantine Bantam Dell at the end of the year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-11-05 00:00:00 UTC ]
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