It's been a year since we've surveyed our audience about the state of brand safety in digital media. Since then, marketers, publishers, social platforms and tech providers have worked overtime to help brands avoid unfortunate adjacencies. Complete the survey and you'll receive a $5 Starbucks gift card. Sponsored by GumGum. The post Brand RX part two: The state of brand safety one year later appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2018-11-17 00:00:00 UTC ]
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Helena Peacock, legal director for Penguin Random House UK and international, is retiring on 30th June after 23 years of service. Continue reading at The Bookseller
[ The Bookseller | 2016-02-23 00:00:00 UTC ]
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The Pool founder Sam Baker; Robbie Millen and Arifa Akbar, literary editors of the Times and the Independent respectively; authors Viv Groskop and Sali Hughes; and booksellers from Waterstones, Foyles, W H Smith and Booka Bookshop will judge this year’s inaugural Books of the Year awards. Continue reading at The Bookseller
[ The Bookseller | 2016-02-19 00:00:00 UTC ]
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Most publishers and authors used their booth presence at the North American International Toy Fair to sell books and sidelines, though a growing number were also on the hunt for new licensing deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-02-19 00:00:00 UTC ]
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The Grammy Awards averaged 24.95 million viewers on CBS, off slightly from last year's telecast, according to Nielsen. The TV audience for the ceremony held at the Staples Center, which featured performances by Taylor Swift, Lady Gaga, Adele and Kendrick Lamar, was 1.5% below the 25.3 million... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-02-17 00:00:00 UTC ]
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New digital media companies have to figure out how to scale an audience, but along the way, they face crucial branding decisions. The Huffington Post grew to top 100 million monthly uniques by stretching its mother brand across myriad subject areas, but Bustle and Vox Media say individual brands... Continue reading at Digiday
[ Digiday | 2016-02-16 00:00:00 UTC ]
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That number should ramp up quickly as Facebook expands the Anthology program ahead of this year's Digital Content NewFronts, adding Brit & Co, Complex Media, Conde Nast, Discovery Communications, NowThis, PopSugar and Refinery29."The selection of these new partners gets to the crux of the... Continue reading at Advertising Age
[ Advertising Age | 2016-02-16 00:00:00 UTC ]
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Waterstones must sustain three years of consecutive profit-making before the company can “stand on its own two feet” and not rely on the “charity” of its owner, the chain’s m.d. James Daunt has said. Continue reading at The Bookseller
[ The Bookseller | 2016-02-15 00:00:00 UTC ]
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Gallic Books is to publish a "skilfully woven state-of-the-nation novel" by Antoine Laurain called French Rhapsody. Continue reading at The Bookseller
[ The Bookseller | 2016-02-13 00:00:00 UTC ]
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Chain booksellers in the UK have welcomed yesterday’s news that Little, Brown UK will publish the script of J K Rowling’s Harry Potter stage play in book form, although independents are less sure of how well the book will sell. Continue reading at The Bookseller
[ The Bookseller | 2016-02-12 00:00:00 UTC ]
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Bookstores sales rose 2.5% in 2015, marking the first time since 2007 that sales in the sector were up over the previous year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-02-12 00:00:00 UTC ]
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For a 10th year, IPG Independent Publishing Awards will recognize the work of UK independent publishers and offer a business boost for the winners. The post Celebrating 10 Years of IPG’s Independent Publishing Awards appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-02-12 00:00:00 UTC ]
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Nielsen sees 55 percent of those surveyed on global consumer confidence saying that in the fourth quarter of 2015, they believed the were in recession. The post Consumer Confidence: A Recessionary State of Mind appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-02-11 00:00:00 UTC ]
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Frugal Innovation by Navi Radjou and Jaideep Prabhu (Profile/Economist Books) has been named the Chartered Management Institute’s Management Book of the Year 2016. Continue reading at The Bookseller
[ The Bookseller | 2016-02-09 00:00:00 UTC ]
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Educational publishers in South Africa are meeting with the National Department of Basic Education this week in a bid to allay fears over a potential move towards state publishing that trade figures believe would “totally decimate” the industry. Continue reading at The Bookseller
[ The Bookseller | 2016-02-08 00:00:00 UTC ]
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There was a kind of cockiness in the air at the AMMC this week, based on a growing realization that magazine brands are really, really good at creating world-class content. The post At AMMC 2016, A New Confidence in the Air For Large Magazine Media Brands appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-02-05 00:00:00 UTC ]
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Elsevier's not-for-profit Elsevier Foundation has committed an annual contribution of $1m to a series of new programmes to run through to 2018, including one to encourage diversity in science, technology and medicine and another to promote science research in developing countries. Continue reading at The Bookseller
[ The Bookseller | 2016-02-03 00:00:00 UTC ]
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After three years of cold calls to publishers, BitLit has found traction with ebook bundling and expanded into audiobooks with distributor Findaway. The post BitLit and Shelfie at Three Years: Cold Calling From Canada appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-02-03 00:00:00 UTC ]
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#1000BlackGirlBooks is a project headed by an 11-year-old in Philadelphia who wants to promote diversity in children's books. The post ‘Sick of Reading about White Boys and Dogs,’ 11-Year-Old Launches #1000BlackGirlBooks appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-01-29 00:00:00 UTC ]
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Brands are going long on Snapchat—at least with video. After beginning to test the first "swipe to view" video ad with Activision's Call of Duty in November, a series of brands are now experimenting with ads that promote clips longer than 10 seconds. On Wednesday, three entertainment... Continue reading at AdWeek
[ AdWeek | 2016-01-29 00:00:00 UTC ]
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Wahaca restaurants will from this spring offer their customers children’s books to read after signing a brand partnership deal with publisher Flying Eye. Continue reading at The Bookseller
[ The Bookseller | 2016-01-28 00:00:00 UTC ]
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