Brand RX part two: The state of brand safety one year later

It's been a year since we've surveyed our audience about the state of brand safety in digital media. Since then, marketers, publishers, social platforms and tech providers have worked overtime to help brands avoid unfortunate adjacencies. Complete the survey and you'll receive a $5 Starbucks gift card. Sponsored by GumGum. The post Brand RX part two: The state of brand safety one year later appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2018-11-17 00:00:00 UTC ]
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Hachette UK optimistic despite 'challenging' year

Shares in Hachette’s parent company Lagardere have fallen by 8.2% this morning after announcing a lower-than-expected profit forecast and the departure of its chief financial officer. Continue reading at The Bookseller

[ The Bookseller | 2016-03-11 00:00:00 UTC ]
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Lionel Shriver rubbishes plans for dedicated Year of Publishing Women

The novelist has called Kamila Shamsie’s campaign for a pledge to publish only female authors in 2018 ‘a ridiculous idea’Lionel Shriver has called her fellow novelist Kamila Shamsie’s suggestion of a year publishing only women “rubbish”.Shamsie made the provocative call last year, citing gender... Continue reading at The Guardian

[ The Guardian | 2016-03-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #lionel shriver #literary prizes #basic premise #titles published #kamila shamsie #translated fiction


How a digital brand proved that print media isn’t Roadkill

Video is the future and print is as good as dead, right? For most publishers video is a test track for new content. A place to take fresh content ideas for a spin and see how they handle. TEN took that process to its logical conclusion with Roadkill, a popular youtube series that has now spawned... Continue reading at Digiday

[ Digiday | 2016-03-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print magazine


You Can Binge on 900 Glorious Minutes of Comic Book Movies This Year

There will be more cumulative hours of comic book movies released this year than in any year in the last decade. The post You Can Binge on 900 Glorious Minutes of Comic Book Movies This Year appeared first on WIRED. Continue reading at Wired

[ Wired | 2016-03-09 00:00:00 UTC ]
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Bob Johnston named Irish 'bookseller of the year'

Bob Johnston, owner of The Gutter Bookshop, has won The O'Brien Press Bookseller of the Year Award in Ireland for his “immense” commitment to bookselling. Continue reading at The Bookseller

[ The Bookseller | 2016-03-09 00:00:00 UTC ]
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Where is Lead Gen Leading Publishers? Part One

The Truth in Publishing: An insider's series on the challenges facing today's publisher. The post Where is Lead Gen Leading Publishers? Part One appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-03-09 00:00:00 UTC ]
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Playboy's Sales Pitch to This Whiskey Brand Included a Shot of Instagram Ads

If you visit Playboy.com between now and St. Patrick's Day (March 17), you'll see ads for Tullamore D.E.W., the blended Irish whiskey. Then, if you jump onto Instagram, you'll be retargeted with a 30-second video commercial from the same marketer.   Such retargeting isn't at all new, but... Continue reading at AdWeek

[ AdWeek | 2016-03-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #months ahead #native advertising #social giant #social platform


Iona Grey wins Romantic Novel of the Year

Iona Grey has been honoured with the Romantic Novelists’ Association’s "highest accolade", The Goldsboro Books Romantic Novel of the Year, for her book Letters to the Lost (Simon & Schuster). Continue reading at The Bookseller

[ The Bookseller | 2016-03-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #iona grey #romantic novelists #highest accolade #book letters


With Vinyl's Resurgence, Here's How Brands Are Capitalizing on Music's Most Analog Medium

The resurgence of vinyl has everybody talking, and listening. Maybe you've thumbed through a trend piece in The New York Times, crediting analog-loving millennials as the impetus for the revival. Or, you've read in Billboard or on Pitchfork about the trouble that comes with manufacturing vinyl.... Continue reading at AdWeek

[ AdWeek | 2016-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #growing rapidly #running projects #steve lanning #extremely convenient #recording clients #plant include #stations dedicated #adweek magazine #field notes—enjoying #… stuff


Facebook Just Added Data to Help Brands See If They're Driving Offline Sales

Facebook Atlas, the social platform's ad server that extends far beyond its own site and apps, is getting a few noteworthy updates today.  The Menlo Park, Calif.-based company is announcing Offline Actions, which lets Atlas-using marketers upload their own point-of-sale data and view it... Continue reading at AdWeek

[ AdWeek | 2016-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #social giant #mobile devices


Neil Gaiman to release non-fiction title this year

Neil Gaiman is set to release two books this year – a selection of non-fiction writings and a special edition of his first novel Neverwhere, illustrated by Children’s laureate Chris Riddell. Continue reading at The Bookseller

[ The Bookseller | 2016-03-05 00:00:00 UTC ]
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With the Resurgence of Vinyl, How Can Brands Capitalize on Music’s Most Analog Medium?

The resurgence of vinyl has everybody talking, and listening. Maybe you've thumbed through a trend piece in The New York Times, crediting analog-loving millennials as the impetus for the revival. Or, you've read in Billboard or on Pitchfork about the trouble that comes with manufacturing vinyl.... Continue reading at AdWeek

[ AdWeek | 2016-03-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #growing rapidly #running projects #steve lanning #extremely convenient #recording clients #plant include #stations dedicated #adweek magazine #field notes—enjoying #… stuff


Regional independent bookshop of the year winners crowned

Relative newcomers, shops reinvigorated by new owners and an institution still innovating in its 70th year are among the regional winners of this year’s British Book Industry Awards’ Independent Bookshop of the Year, sponsored by Gardners. Continue reading at The Bookseller

[ The Bookseller | 2016-03-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #70th year #relative newcomers #regional winners #independent bookshop


A Busy Year for Polish Publishing: BEA, FBM, LBF

Polish publishing is featured in The Markets Global Summit at Frankfurt Book Fair 2016, the Market Forum at BEA 2016, and LBF's Market Focus in 2017. The post A Busy Year for Polish Publishing: BEA, FBM, LBF appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-03-04 00:00:00 UTC ]
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With Earnings Up in Q3, B&N States Plan to Open New Concept Stores

Although revenue at Barnes & Noble fell 1.8% in the third quarter, net income increased 11.2%. While delivering its latest earnings report, the retailer also said it is planning to open four new concept stores by April 2017. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-03-03 00:00:00 UTC ]
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Picador to publish Brownrigg sequel 20 years on

Picador has acquired Pages For Her by Sylvia Brownrigg, a novel set 20 years on from Brownrigg’s first novel Pages for You. The new novel, set to be released in 2017, will tell the story of Flannery, a wife and mother, who is invited to a writers’ conference and embarks on an affair with the... Continue reading at The Bookseller

[ The Bookseller | 2016-03-01 00:00:00 UTC ]
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Is this the sexiest book of the year?

'It is astonishing what you can do to women's bodies on a page," says author LS Hilton, cutting an imposing figure with her steely blue eyes, thick cream McQueen jumper and tight blonde ponytail. "You can torture them and flay them - but you can't let a woman actually enjoy her own body. Continue reading at Stuff

[ Stuff | 2016-02-29 00:00:00 UTC ]
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Native Ads at a Mecca for Millennials: Wattpad’s ‘Brand Stories’

Native advertising is paying off for writers of the coveted, mobile demographic at Wattpad. Ashleigh Gardner speaks at London Book Fair's (#LBF16) Quantum Conference (#Quantum16) in April. The post Native Ads at a Mecca for Millennials: Wattpad’s ‘Brand Stories’ appeared first on Publishing... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-02-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #native ads #native advertising


Independent Bookshop of the Year regional shortlists revealed

A record year for submissions has led to the highest ever number of regional shortlisted entries in this year’s British Book Industry Awards Independent Bookshop of the Year category, sponsored by Gardners Books. Continue reading at The Bookseller

[ The Bookseller | 2016-02-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #record year #year category #independent bookshop #gardners books


The Diagram Prize for Oddest Book Title of the Year

The Bookseller/Diagram Prize for the Oddest Title of the Year was originally conceived in 1978 by Trevor Bounford and Bruce Robertson of The Diagram Group as a way to avoid boredom at the Frankfurt Book Fair. It was first awarded to Proceedings of the Second International Workshop on Nude Mice.... Continue reading at The Bookseller

[ The Bookseller | 2016-02-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #avoid boredom #international workshop #nude mice #horace bent #award due