It's been a year since we've surveyed our audience about the state of brand safety in digital media. Since then, marketers, publishers, social platforms and tech providers have worked overtime to help brands avoid unfortunate adjacencies. Complete the survey and you'll receive a $5 Starbucks gift card. Sponsored by GumGum. The post Brand RX part two: The state of brand safety one year later appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2018-11-17 00:00:00 UTC ]
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Media brands were quick to adopt video apps Periscope and Meerkat to broadcast live streams, and now Facebook marketers want in on that action. Social platform BumeBox started hosting live Facebook chats for brands like VH1 and Discovery Channel back in October, as an alternative to the Twitter... Continue reading at AdWeek
[ AdWeek | 2015-07-17 00:00:00 UTC ]
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Blackwell’s has named Owen Jones’s The Establishment (Penguin) as its Book of the Year 2015. The company’s employees were asked to vote for their winner from a shortlist of six, namely Atul Gawande’s Being Mortal (Profile Books), Emma Healey’s Elizabeth Is Missing (Penguin), The Buried Giant by... Continue reading at The Bookseller
[ The Bookseller | 2015-07-16 00:00:00 UTC ]
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If you want people to remember a mobile ad, you're going to have to pay for it, according to new research from digital ad firm Undertone. Last year, Undertone worked with Ipsos ASI to look at how takeover "high-impact" desktop ads affected brand recall. This year, the company looked at how... Continue reading at AdWeek
[ AdWeek | 2015-07-16 00:00:00 UTC ]
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Etgar Keret presents his memoir: a series of raw and witty stories that document seven years of a father-son relationship. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-07-14 00:00:00 UTC ]
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Comic-Con may still be a hotbed of comic book and graphic novel revelry, but the tastes of the genre aficionado have shifted since the first days of the San Diego gathering in the 1970s. Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-07-11 00:00:00 UTC ]
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Felicity Wood talks to the head honchos of the ‘Big 4’ to get their thoughts on how 2015 has gone so far and what is to be expected in the second half Anthony Forbes Watson, m.d of Pan Macmillan Continue reading at The Bookseller
[ The Bookseller | 2015-07-11 00:00:00 UTC ]
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The Guardian is exclusively publishing the first chapter of Harper Lee’s hotly anticipated companion novel to To Kill a MockingbirdRead the first chapterListen to an extract read by Reese WitherspoonFollow all the live commentary and reactionJean Louise Finch – beloved heroine of one of the most... Continue reading at The Guardian
[ The Guardian | 2015-07-10 00:00:00 UTC ]
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Publisher merges brands to more closely align with its trade show. The post Why Informa Is Putting Events at the Center of Its Media Brands appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-07-10 00:00:00 UTC ]
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With the third China Shanghai International Children's Book Fair four months away, the fair organizers have been busy expanding the program to reflect a growing Chinese market for international titles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-07 00:00:00 UTC ]
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How do you brand the digital book of the future? 50% old school, 50% new school.From a design standpoint, Kindle books aren't radically different than their print counterparts. Letters are rendered in pixels rather than ink, and are somewhat adjustable. But otherwise, a digital a book is the... Continue reading at Fast Company
[ Fast Company | 2015-07-06 00:00:00 UTC ]
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An exploration of the landscape around a remote Cornish farmhouse, a study of the role of lemons in the Italian cultural landscape, and an account of life below deck on giant container ships are among the books shortlisted for the Stanford Dolman Travel Book of the Year shortlist. Stanfords... Continue reading at The Bookseller
[ The Bookseller | 2015-07-04 00:00:00 UTC ]
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E L James’ Grey had its second straight 300,000-plus weekly print sale—pushing the book's combined UK ebook and physical sales over the 1 million unit mark—while the overall British print books market has experienced its first half-year rise in seven years. Continue reading at The Bookseller
[ The Bookseller | 2015-07-01 00:00:00 UTC ]
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E L James’ own company Fifty Shades Ltd had a “very successful” year to the end of September 2014, with a turnover of £18.1m and profits of £9.8m. However, this was down significantly on the previous year, when the company generated £43m with a profit of £25m. Continue reading at The Bookseller
[ The Bookseller | 2015-06-30 00:00:00 UTC ]
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You’ve read books in print. You might have read books online or on a mobile device. But until now you probably haven't read a book on Instagram. Jason Sperling, executive creative director at agency RPA, today began publishing his new 160-page book, “Look at Me When I'm Talking to You,”... Continue reading at Digiday
[ Digiday | 2015-06-29 00:00:00 UTC ]
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Labour peer Baroness Tessa Blackstone called on civil servants and politicians to make proper use of the evidence-based work of social scientists in their policy decisions, in a speech last night (Thursday 25th June) at an event to celebrate SAGE's 50th anniversary. Continue reading at The Bookseller
[ The Bookseller | 2015-06-27 00:00:00 UTC ]
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After Facebook convinced publishers to go all-in on exclusive content with Instant Articles, it hopes advertisers will do the same. In a presentation at Cannes Lions this week, Facebook's chief product officer Chris Cox showed ad buyers mock-ups of a new mobile format that takes over a screen... Continue reading at AdWeek
[ AdWeek | 2015-06-26 00:00:00 UTC ]
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Amazon's UK website sales rose by 14% to £5.3bn last year, but the company also paid less in corporation tax and received more handouts in government grants. According to accounts filed in the US, net sales for the UK website were £5.3bn ($8.3bn) to the year ending December 2014, up from... Continue reading at The Bookseller
[ The Bookseller | 2015-06-25 00:00:00 UTC ]
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As mobile usage and ad spend continues to climb, a handful of new reports show how far it can go. By 2018, mobile ad spend will overtake that of desktop, according to a recent report from PwC. ZenithOptimedia says that that growth will come at the expense of newspapers, magazines and even... Continue reading at Digiday
[ Digiday | 2015-06-23 00:00:00 UTC ]
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While the future of bookshops remains uncertain, one of Wellington's leading independent stores has proven there is still life left in them yet. Continue reading at Stuff
[ Stuff | 2015-06-22 00:00:00 UTC ]
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Twenty-five years after its birth as the publisher of a modest comics anthology, Montreal-based Drawn & Quarterly has become one of North America’s most acclaimed literary graphic novel publishers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-19 00:00:00 UTC ]
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