#traditional publisher

Publishing news tagged with #traditional publisher


Publishers Look Beyond the Buy Button to Capitalize on Affiliate Revenue

Affiliate marketing is no longer a side-hustle for publishers, netting only a few pennies on the dollar when readers click a buy button. As online shopping behaviors have matured, retailers have been increasing their spend in areas beyond search and display advertising. This systemic change is... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2019-09-23 15:03:40 UTC ]
More news stories like this | News stories tagged with: #traditional publisher #digital media #digital economy—e-commerce #digital trends #divert revenue #channels diffuse #multi-touch path #finally recognizing #big picture #greater lifetime #cashback site #guide info #savvy buyers #tech specialist #sorts crowd #efficiency goals #balancing act


Google's Ebook Logo Combines The Best Of Print And Digital Brands

How do you brand the digital book of the future? 50% old school, 50% new school.From a design standpoint, Kindle books aren't radically different than their print counterparts. Letters are rendered in pixels rather than ink, and are somewhat adjustable. But otherwise, a digital a book is the... Continue reading at 'Fast Company'

[ Fast Company | 2015-07-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital brands #traditional publisher #print counterparts #digital book


Philip Gwyn Jones warns on 'internecine' book wars

The shift to social reading is “liable to consign the traditional publisher and many a writer to decline and defeat in the Civil War for Books”, Philip Gwyn Jones is to say today (16th April), with the reader becoming the prize. In a speech at the London Book Fair this afternoon, Gwyn Jones... Continue reading at 'The Bookseller'

[ The Bookseller | 2015-04-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #gwyn jones #civil war #traditional publisher #social reading


Confession of a traditional publisher: Inhabiting ‘that moral middle ground’

Robots haven't completely replaced media salespeople, but they've forced the role to evolve. In the latest in our Confessions series, an anonymous publishing exec says that while it's hard to get print reps with digital skills, too many digital salespeople don't even bother to read the company's... Continue reading at 'Digiday'

[ Digiday | 2015-03-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital skills #confessions series #traditional publisher


Wiley Posts $15 Million in Restructuring Charges

As it continues its transition from a traditional publisher to a provider of knowledge and knowledge-enabled services, John Wiley said it recorded a $15 million restructuring charge in the second quarter of fiscal 2014. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2013-12-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #john wiley #traditional publisher