Confession of a traditional publisher: Inhabiting ‘that moral middle ground’

Robots haven't completely replaced media salespeople, but they've forced the role to evolve. In the latest in our Confessions series, an anonymous publishing exec says that while it's hard to get print reps with digital skills, too many digital salespeople don't even bother to read the company's own magazine. "If you don’t know your product, and you have to make the assumption the buyer doesn't, then it gets very difficult to make the brand relevant and relatable." The post Confession of a traditional publisher: Inhabiting ‘that moral middle ground’ appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-03-16 00:00:00 UTC ]
News tagged with: #traditional publisher #confessions series #digital skills

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Confession of a traditional publisher: Inhabiting ‘that moral middle ground’

Robots haven't completely replaced media salespeople, but they've forced the role to evolve. In the latest in our Confessions series, an anonymous publishing exec says that while it's hard to get print reps with digital skills, too many digital salespeople don't even bother to read the company's... Continue reading at Digiday

[ Digiday | 2015-03-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital skills #confessions series #traditional publisher

As Traditional Publishing Fades Away, Publishers Need to Find New Means of Distribution and Monetization

Recently, I did some revenue forecasting for a client who is considering entering the digital news/content space. The product offering is pretty unique, but it will be entering a very saturated market with large, established competitors, traditional competitors like The New York Times and Wall... Continue reading at AdWeek

[ AdWeek | 2018-09-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #niche publishers

Facebook will ‘completely deprioritize publishers’: Confessions of a publisher audience development head

An audience development head said Facebook reps advised the publisher to rely less on Facebook than it has in the past. The post Facebook will ‘completely deprioritize publishers’: Confessions of a publisher audience development head appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-01-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post facebook

Nielsen: Self-Publishing Now More Like Traditional Publishing

With £58 million in sales and 5% of the UK book market in 2014, self-publishing is gaining further acceptance with readers, reports Nielsen. The post Nielsen: Self-Publishing Now More Like Traditional Publishing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-06-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #traditional publishing #post nielsen

Traditional Publishing is for Men, Self-Publishing is for Women

The Guardian reviews the results of a survey that suggests “self-publishing helps women break through the book industry’s glass ceiling.” The post Traditional Publishing is for Men, Self-Publishing is for Women appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-03-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #glass ceiling #book industry #traditional publishing #women appeared

Literary Luminaries Debate Diversity, Publishing's Moral Obligations at PEN Town Hall

During a panel, "Do Publisher’s Have a Moral Obligation to Diversify American Literature?", authors Min Jin Lee, Chris Beha, Roxane Gay and publishing veteran Erroll McDonald weighed in on a central issue in the book business. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-12-16 05:00:00 UTC ]
More news stories like this | News stories tagged with: #book business #roxane gay #moral obligation #moral obligations

J.R.R. Tolkien’s previously unseen essays about Middle-earth will be published in June.

The Nature of Middle-earth, a collection of previously unpublished J.R.R. Tolkien essays exploring the world of Middle-earth, will be released by HarperCollins in June 2021. The work will be edited by Carl F. Hostetter, Tolkien expert and head of the Elvish Linguistic Fellowship. These essays... Continue reading at Literrary Hub

[ Literrary Hub | 2020-11-19 16:26:17 UTC ]
More news stories like this | News stories tagged with: #harpercollins #literary hub #chris smith #previously unpublished

Cockleberry Bay author Nicola May moves to traditional publishing with Hodder

Bestselling self-published author Nicola May has signed with Hodder & Stoughton to publish a new character-driven series, based around a fictitious street market in Cornwall. Continue reading at The Bookseller

[ The Bookseller | 2020-11-12 13:40:29 UTC ]
More news stories like this | News stories tagged with: #traditional publishing #self-published author #hodder #hodder stoughton

HCG to publish middle grade series from 'Paddington' scriptwriter

Hachette Children’s Group has revealed it is publishing "Paddington" scriptwriter Simon Farnaby's first children's book, The Wizard in my Shed, kicking off a series. Continue reading at The Bookseller

[ The Bookseller | 2020-06-05 08:54:41 UTC ]
More news stories like this | News stories tagged with: #hachette #hachette children

Traditional publishers missing out on romance and sci-fi sales

Publishers are missing out on audiobook listeners who want sci-fi and romance titles, statistics on sales show. Continue reading at The Bookseller

[ The Bookseller | 2019-11-25 14:46:44 UTC ]
More news stories like this | News stories tagged with: #audiobook #audiobook listeners #romance titles

Arabic publishing 'in crisis', Barghouti tells IPA Middle East Seminar

Arabic publishing is in crisis, the celebrated Palestinian poet and writer Mourid Barghouti told delegates at the International Publishers Association’s (IPA) first ever Middle East Seminar. Continue reading at The Bookseller

[ The Bookseller | 2019-10-01 13:24:16 UTC ]
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Publishers reveal uplift in non-traditional retail

Many publishers have reported growth in non-traditional retail for book sales, with top sellers including self-care and gardening. Continue reading at The Bookseller

[ The Bookseller | 2019-04-24 00:00:00 UTC ]
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Still on Shaky Ground, Publishers Seek More Stability in 2019

The layoffs that have plagued the magazine industry for a decade continued in the first quarter of this year, along with hundreds of cuts at digital media companies. The pink slips reflect the industry’s precarious position as it adjusts to a new world of data-driven advertising, digital-native... Continue reading at Folio Magazine

[ Folio Magazine | 2019-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #increasing reliance #cut back #newsstand sales

‘Publishers were always a second priority’: Confessions of a former Facebook exec on the platform’s struggles with video

"We generated revenue from brands. If content was so important, you’d think we would be trying harder to please publishers." The post ‘Publishers were always a second priority’: Confessions of a former Facebook exec on the platform’s struggles with video appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-01-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook exec #video appeared #post publishers

Publishing Underwent Massive Disruption but Remains Grounded With Quality Content and Emerging Tech

No one can argue that publishing hasn't gone through monumental changes, which is especially seen over the course of 2018 with the many print publications that shuttered this year, like Glamour, or at the very least drastically reduced their print schedules, like Seventeen. There was also the... Continue reading at AdWeek

[ AdWeek | 2018-12-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print publications #quality content

Google and publishers edge closer to reaching common ground for GDPR standards

Major European publishers, agency groups and ad tech vendors have agreed on a compromise when it comes to serving ads under GDPR. The post Google and publishers edge closer to reaching common ground for GDPR standards appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-12-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #serving ads #post google

‘GDPR is not done’: Confessions of a publisher programmatic director

For the latest installment of our Confessions series, a publishing director recounts the most challenging moments. The post ‘GDPR is not done’: Confessions of a publisher programmatic director appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-12-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #latest installment #confessions series

Ad buyers: Don’t blame us for the death of the publishing middle class

The demise of Mic has become a cautionary tale for media that relied too heavily on Facebook and tried to be everything to everyone. The post Ad buyers: Don’t blame us for the death of the publishing middle class appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-12-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #cautionary tale #ad buyers

‘There is no dialogue’: Confessions of a publisher product development exec

An advertising and product development executive at a traditional news publisher discusses the internal tug of war. The post ‘There is no dialogue’: Confessions of a publisher product development exec appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-12-05 00:00:00 UTC ]
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