It's been a year since we've surveyed our audience about the state of brand safety in digital media. Since then, marketers, publishers, social platforms and tech providers have worked overtime to help brands avoid unfortunate adjacencies. Complete the survey and you'll receive a $5 Starbucks gift card. Sponsored by GumGum. The post Brand RX part two: The state of brand safety one year later appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2018-11-17 00:00:00 UTC ]
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That's in part thanks to Ms. Wang, a former lifestyle and fashion journalist with a master's degree in digital publishing from New York University. Ms. Wang also worked at Vogue China as integrated marketing sales manager.As head of international business development at Tmall, Ms. Wang has... Continue reading at Advertising Age
[ Advertising Age | 2015-08-20 00:00:00 UTC ]
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The publisher’s chief executive on taking his titles on to fresh platforms, the future for a free NME – and why he has been poring over vintage comicsMarcus Rich, the chief executive of Marie Claire publisher Time Inc UK, has been spending a lot of time buried in the company’s vast archives... Continue reading at The Guardian
[ The Guardian | 2015-08-16 00:00:00 UTC ]
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The chief executive of The Quarto Group, Marcus Leaver, said the company achieved a “solid” set of results in the first half of the year, with revenues rising 1% compared to the same period a year earlier. For the six months ending 30th June 2015, revenues totalled $66.2m (£42.4m), 1% higher... Continue reading at The Bookseller
[ The Bookseller | 2015-08-14 00:00:00 UTC ]
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Fifteen titles have made the cut for the 2015 longlist of the FT/McKinsey Business Book of the Year, last year won by Brad Stone's "The Everything Store." The post FT/McKinsey Business Book of the Year Longlist Announced appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-08-14 00:00:00 UTC ]
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Despite a 45% increase in revenue from its Domain real estate advertising, publisher of the Sydney Morning Herald was unable to offset print decline• News Corp sees strong growth in digital real estate services and book publishingFairfax Media has reported a 62.9% drop in full-year profit to... Continue reading at The Guardian
[ The Guardian | 2015-08-13 00:00:00 UTC ]
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For the fourth year in a row, the American Booksellers Association partnered with Candlewick Press to Find Waldo Local. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-13 00:00:00 UTC ]
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A story about a teen and an Orca has taken a top prize and judges said the author was "writing out of her skin". Continue reading at Stuff
[ Stuff | 2015-08-13 00:00:00 UTC ]
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Eleven months of results from Harlequin helped to offset the strong performance of Divergent in fiscal 2014 giving HarperCollins a 16% increase in revenue for the fiscal year ended June 30, 2015 over fiscal 2014 while EBITDA rose 12%. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-12 00:00:00 UTC ]
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PW lists five books that examine racial reconciliation in the U.S. amidst the one-year anniversary of Michael Brown's death. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-07 00:00:00 UTC ]
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Amazon has released a list of its best-selling Kindle books over the last five years in the UK, with Fifty Shades writer EL James topping the ebook chart. Amazon has released the data to mark five years today (5th August) since it opened the Kindle Store in the UK. EL James’ original Fifty... Continue reading at The Bookseller
[ The Bookseller | 2015-08-06 00:00:00 UTC ]
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In a new survey on self-publishing in Germany, indie authors report more satisfaction, longer term commitments to self-publishing, and wariness of traditional publishers. The post The State of Self-Publishing in Germany appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-08-05 00:00:00 UTC ]
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In a deal that bears striking similarities to ones that Amazon has crafted with Purdue and UMass Amherst over the past year, virtual textbook competitor eCampus.com has negotiated a $2.15 million contract with UWM. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-05 00:00:00 UTC ]
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A decline in Hachette's 2015 half year sales reflect continuing challenges from a slowdown in ebook sales stemming from its 2014 battle with Amazon over sales terms. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-31 00:00:00 UTC ]
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First the Serial podcast became wildly popular. Then President Barack Obama sat down for an interview with Marc Maron for the comedian's WTF program, and the audio-only format that is podcasting was validated like never before. The developments largely flew in the face of the increasingly... Continue reading at AdWeek
[ AdWeek | 2015-07-22 00:00:00 UTC ]
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Resources to be redirected to faster-moving digital and daily products. The post National Journal Magazine to Cease Publication By Year’s End appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-07-17 00:00:00 UTC ]
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Media brands were quick to adopt video apps Periscope and Meerkat to broadcast live streams, and now Facebook marketers want in on that action. Social platform BumeBox started hosting live Facebook chats for brands like VH1 and Discovery Channel back in October, as an alternative to the Twitter... Continue reading at AdWeek
[ AdWeek | 2015-07-17 00:00:00 UTC ]
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Debut author Sarah Hilary has scooped the Theakstons Old Peculier Crime Novel of the Year Award for Someone Else’s Skin (Headline). Hilary was presented with the award by title sponsor Simon Theakston and broadcaster Mark Lawson at the opening night of the Theakstons Old Peculier Crime Writing... Continue reading at The Bookseller
[ The Bookseller | 2015-07-17 00:00:00 UTC ]
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If you want people to remember a mobile ad, you're going to have to pay for it, according to new research from digital ad firm Undertone. Last year, Undertone worked with Ipsos ASI to look at how takeover "high-impact" desktop ads affected brand recall. This year, the company looked at how... Continue reading at AdWeek
[ AdWeek | 2015-07-16 00:00:00 UTC ]
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Blackwell’s has named Owen Jones’s The Establishment (Penguin) as its Book of the Year 2015. The company’s employees were asked to vote for their winner from a shortlist of six, namely Atul Gawande’s Being Mortal (Profile Books), Emma Healey’s Elizabeth Is Missing (Penguin), The Buried Giant by... Continue reading at The Bookseller
[ The Bookseller | 2015-07-16 00:00:00 UTC ]
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Etgar Keret presents his memoir: a series of raw and witty stories that document seven years of a father-son relationship. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-07-14 00:00:00 UTC ]
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