Ads on Premium Publishers' Sites Are 3 Times More Effective at Boosting Brand Favorability

Advertising on the websites of premium publishers, such as The New York Times and Hearst properties, is three times as effective as it is on those of nonpremium publishers at boosting brand favorability and making users more likely to recommend products or services, according to a study by comScore. The study, released today, examined the online display campaigns of 15 large brands to compare advertising inventory and brand lift between premium publishers and all other publishers. The study included household goods, auto, consumer electronics and telecom brands. The publishers that were part of the study were all part of Digital Content Next, a trade group formerly known as the Online Publishers Association that includes dozens of the best-known publications including The New York Times, ABC, NPR and Condé Nast. "This outsized mid-funnel performance is of particular significance for the large consumer brands that drive the majority of digital ad spending," wrote Andrew Lipsman, the author of the report. "These brands will tend to have already established high brand awareness and therefore prefer to focus more on influencing how consumers feel about the brand so that they are more likely to purchase that brand when they are in the market to do so." ComScore said the boost in favorability could partially be a result of better viewability rates on premium websites—50 percent compared with 45 percent for non-DCN publishers. The study found that premium publishers also... Continue reading at 'AdWeek'

[ AdWeek | 2016-07-15 00:00:00 UTC ]
News tagged with: #halo effect #subject matter #online spending

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German publisher Gruner + Jahr’s latest ad blocking tactic: Humor

German publishing giant Gruner + Jahr has been experimenting with a range of different methods to reduce ad blocking levels over the last year. The latest to receive attention is its core news title Stern. For this it's gone for a mixed approach of humor and strategically placed ad blocker... Continue reading at Digiday

[ Digiday | 2016-09-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #major part


Confessions of an ad tech veteran: ‘Publishers need to audit their exchanges’

Header bidding as become a hot topic in publishing as a means of driving better programmatic ad yields, and even Facebook wants in on the action. But in our latest Confession, an ad tech veteran tells us how the race to adopt header bidding is a classic example of why ad tech tax isn't being... Continue reading at Digiday

[ Digiday | 2016-09-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post confessions #header bidding #hot topic


Majority of Publishers Use Their Own Editorial Staffs to Produce Native Ads

Native advertising is only the latest new skill set taken on by editors in the digital age. The post Majority of Publishers Use Their Own Editorial Staffs to Produce Native Ads appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-09-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #native advertising #skill set #digital age


Pay-back time for publishers: authors forced to return their advances

This week, it emerged that Pride and Prejudice and Zombies author Seth Grahame-Smith was being sued by his publisher to return his advance. From Julian Assange to Amy Schumer, he isn’t alone...Though he’s fallen out spectacularly with his publisher, Seth Grahame-Smith at least has the... Continue reading at The Guardian

[ The Guardian | 2016-09-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #award-winning novelist #jane austen #$1m advance


WeHo ad tech company begins $100-million buying spree to launch an online publishing arm

West Hollywood firm Engage:BDR Inc. uses its technology to place ads in front of half a billion people each month. But none of those ads appear on websites it owns. Though that's common for ad technology companies, Engage Chief Executive Ted Dhanik no longer sees that as a viable strategy. On... Continue reading at Los Angeles Times

[ Los Angeles Times | 2016-08-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #billion people #viable strategy


DCN’s Jason Kint: Ad blocking can benefit publishers

Jason Kint, head of publisher group Digital Content Next, believes the ad blocking crisis is a terrible opportunity to waste. This is a chance for publishers, leaning on their direct relationship with their audience, to take back power from the array of tech intermediaries and platforms that... Continue reading at Digiday

[ Digiday | 2016-08-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #benefit publishers #jason kint #ad blocking #direct relationship #ad revenue


Wattpad writers to boost income through ad revenues

Wattpad is allowing writers to generate income from stories posted on their site through external adverts. Continue reading at The Bookseller

[ The Bookseller | 2016-08-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad revenues #allowing writers #stories posted


‘Dat cheeeeeeeze’: How publishers from the HuffPost to The New York Times are using Instagram Stories

Instagram Stories are just a few days old, but publishers ranging from Bloomberg Business U.K. to Bustle have started playing with the feature. While Stories lack some of the bells and whistles offered by Snapchat Stories (which inspired the Instagram product), social teams are still finding a... Continue reading at Digiday

[ Digiday | 2016-08-08 00:00:00 UTC ]
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Trusted Media Brands Cuts Children’s Book Publisher

Thirty-one employees face layoffs, though magazine brands not affected. The post Trusted Media Brands Cuts Children’s Book Publisher appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-07-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book publisher #magazine brands


Time Inc. Unifies Sales Force, Eliminates Publishers

Latest reorganization focuses on category, brand and digital sales, to make Time Inc. a "one-stop shop" for advertisers. The post Time Inc. Unifies Sales Force, Eliminates Publishers appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-07-28 00:00:00 UTC ]
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Ursula K Le Guin to publish Earthsea story in print for first time

The Daughter of Odren will be published in new omnibus edition of the much-loved fantasy sequence to mark the 50th anniversary of The Wizard of EarthseaA story from Ursula K Le Guin’s world of Earthsea that has never been published in print before is due to be released to mark the 50th... Continue reading at The Guardian

[ The Guardian | 2016-07-15 00:00:00 UTC ]
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Time Inc. Names New President of Brands, CCO to Drive 'Historic Transformation'

Rich Battista's rise at Time Inc. continues. Fifteen months after joining the company, CEO Joe Ripp has named him evp of Time Inc. and president of brands, overseeing all of the company's storied titles.  Battista joined Time in April 2015 as president of People and Entertainment... Continue reading at AdWeek

[ AdWeek | 2016-07-13 00:00:00 UTC ]
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What Axel Springer’s loss in ad-blocking suit means for UK publishers

Axel Springer and ad blocking company Eyeo have clashed in several court battles. Most recently, the German publisher was handed a slight victory; the ad block company cannot accept a fee from the publisher to be on its acceptable ads initiative. This is encouraging for U.K. publishers; however,... Continue reading at Digiday

[ Digiday | 2016-06-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #uk publishers #german publisher #axel springer


Facebook changes the News Feed to favor friends and family over publishers

Facebook has published for the first time a list of “News Feed Values,” Facebook’s secret sauce of what makes the algorithm tick. The social network is adjusting the recipe with a heavy helping of content from friends and family, likely an attempt to get people to share more, given that there... Continue reading at Digiday

[ Digiday | 2016-06-29 00:00:00 UTC ]
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Mankell play published in English for first time

An extract from a "taboo" play by late Scandinavian crime writer, Henning Mankell, never before translated into English, has been published by quarterly freedom-of-expression magazine Index on Censorship in its latest issue. Continue reading at The Bookseller

[ The Bookseller | 2016-06-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #henning mankell #latest issue


Intel becomes the first brand to publish on Facebook’s Instant Articles

Facebook, which created Instant Articles a year ago to make publishers' articles load faster, is now giving that tool to brands. Intel is using the tool to post articles from its digital tech-focused publication, iQ. “This is a wonderful move to signal we’re not just an advertiser," Intel's... Continue reading at Digiday

[ Digiday | 2016-06-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #make publishers #post articles #big advantage #organic reach


Rubicon Project Is Helping Publishers Win the Second-Screen With Programmatic Olympic Ads

For the 2016 Summer Olympics in Rio de Janeiro, one programmatic advertising company wants to help brands that aren't paying the big bucks for an official sponsorship or major TV spot still have a "second chance for gold" by winning the race for the second-screen. Online advertising... Continue reading at AdWeek

[ AdWeek | 2016-06-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #make purchases #mobile devices #weekly basis #financial services #usa today #$1 million #high impact


Snapchat's Redesign Is Aimed at Attracting More Eyeballs for Publishers and Brands

Snapchat's got a brand-new look today. The red-hot messaging app is revamping its feed with a new design that mashes up Discover with Live Stories—the strings of photos and videos that users collect at events—with subscribe buttons, creative headlines and new placements geared at helping... Continue reading at AdWeek

[ AdWeek | 2016-06-07 00:00:00 UTC ]
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Publishers’ Facebook videos are shared 7 times more than links

Publishers are addicted to the video format on Facebook, and it's easy to see why: they get much higher engagement on video posts than they do on article links, according to an analysis of NewsWhip data. The problem is that publishers have less ability to monetize the video they post to... Continue reading at Digiday

[ Digiday | 2016-05-31 00:00:00 UTC ]
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Publishers and brands, get ready for the Snapchat algorithm

Snapchat is developing an algorithm to control how publishers’ content is doled out to followers, according to sources familiar with the plans. Publishers are becoming increasingly beholden to Snapchat for audiences, especially young ones, and an algorithm would affect the reach of their... Continue reading at Digiday

[ Digiday | 2016-05-18 00:00:00 UTC ]
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