Advertising on the websites of premium publishers, such as The New York Times and Hearst properties, is three times as effective as it is on those of nonpremium publishers at boosting brand favorability and making users more likely to recommend products or services, according to a study by comScore. The study, released today, examined the online display campaigns of 15 large brands to compare advertising inventory and brand lift between premium publishers and all other publishers. The study included household goods, auto, consumer electronics and telecom brands. The publishers that were part of the study were all part of Digital Content Next, a trade group formerly known as the Online Publishers Association that includes dozens of the best-known publications including The New York Times, ABC, NPR and Condé Nast. "This outsized mid-funnel performance is of particular significance for the large consumer brands that drive the majority of digital ad spending," wrote Andrew Lipsman, the author of the report. "These brands will tend to have already established high brand awareness and therefore prefer to focus more on influencing how consumers feel about the brand so that they are more likely to purchase that brand when they are in the market to do so." ComScore said the boost in favorability could partially be a result of better viewability rates on premium websites—50 percent compared with 45 percent for non-DCN publishers. The study found that premium publishers also... Continue reading at 'AdWeek'
[ AdWeek | 2016-07-15 00:00:00 UTC ]
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New digital media companies have to figure out how to scale an audience, but along the way, they face crucial branding decisions. The Huffington Post grew to top 100 million monthly uniques by stretching its mother brand across myriad subject areas, but Bustle and Vox Media say individual brands... Continue reading at Digiday
[ Digiday | 2016-02-16 00:00:00 UTC ]
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That number should ramp up quickly as Facebook expands the Anthology program ahead of this year's Digital Content NewFronts, adding Brit & Co, Complex Media, Conde Nast, Discovery Communications, NowThis, PopSugar and Refinery29."The selection of these new partners gets to the crux of the... Continue reading at Advertising Age
[ Advertising Age | 2016-02-16 00:00:00 UTC ]
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"We know magazines work and we're willing to put our money where our mouth is," Meredith's Britta Cleveland tells Folio:. The post Major Publishers Bet on Power of Print Ads with Money-Back Guarantee appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-02-12 00:00:00 UTC ]
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Time Inc. has launched a personalized beauty service, Powder, serving up recommended products and articles to users for Time Inc. This means it can re-target Powder users across its beauty portfolio, including titles like Marie Claire, InStyle and Look. L'Oreal is the only brand partner on board... Continue reading at Digiday
[ Digiday | 2016-02-03 00:00:00 UTC ]
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If you believe what you read, and what you hear at events like the IAB's Annual Leadership Meeting, ad blocking is an existential crisis for the advertising industry, and even more so for the content publishing industry. At the aforementioned meeting, Article 19 of the Universal Declaration of... Continue reading at Advertising Age
[ Advertising Age | 2016-02-03 00:00:00 UTC ]
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Brands are going long on Snapchat—at least with video. After beginning to test the first "swipe to view" video ad with Activision's Call of Duty in November, a series of brands are now experimenting with ads that promote clips longer than 10 seconds. On Wednesday, three entertainment... Continue reading at AdWeek
[ AdWeek | 2016-01-29 00:00:00 UTC ]
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Sourcepoint, a New York-based content compensation platform for publishers, recently released new data on the effects of ad blockers on its clients' sites. "As the threat of ad blocking is becoming more prevalent, publishers are working hard to identify sustainable ways of being compensated for... Continue reading at AdWeek
[ AdWeek | 2016-01-19 00:00:00 UTC ]
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Facebook Messenger has 700 million monthly users, breaking out its humble beginnings as a messenger app. More brands will be experimenting with Messenger. For instance, Hyatt is using it for customer service. Disney has automated bots as forms of entertainment. Bild, the German publisher, is... Continue reading at Digiday
[ Digiday | 2016-01-18 00:00:00 UTC ]
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Trying to instill diversity into the UK publishing industry is like “working on a car while it is still running,“ says Bobby Nayyar. The answer, he asserts, can only be entrepreneurship. The post 3 Reasons UK Publishers Are Not Buying into Diversity appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-01-15 00:00:00 UTC ]
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The chairman of China South Publishing & Media Group, Gong Shuguang, offers advice to international publishers who want to work with Chinese companies. The post 3 Tips for International Publishers Who Want to Do Business in China appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-01-07 00:00:00 UTC ]
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Incisive Media, which has a mix of ad-funded and subscription-based titles, is following in the footsteps of Axel Springer's Bild, London's City AM and the Washington Post in taking a tougher stance on ad blocking. The publisher will ban visitors with ad blockers enabled on some of its sites in... Continue reading at Digiday
[ Digiday | 2015-12-22 00:00:00 UTC ]
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Publishing Perspectives' Erin L. Cox looks back at 2015 in publishing and highlights three significant moments that sparked conversation in the literary world. The post 3 Key Publishing Moments of 2015, the Year of Provocative Thinking appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-12-18 00:00:00 UTC ]
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For the first time since the end of the World War II, Adolph Hitler’s Mein Kampf will be available in bookstores in Germany. The post For the First Time Since WWII, Mein Kampf Published in Germany appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-12-10 00:00:00 UTC ]
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One-year-old tech company Authenticated Digital says it has a system that will authenticate 90 percent of digital ad impressions, and it's pitching the software to agencies and publishers starting today. Its program is designed to determine if a promo ran on the correct Web page—did it appear... Continue reading at AdWeek
[ AdWeek | 2015-12-09 00:00:00 UTC ]
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Mental Floss incorporates a Toyota-sponsored takeover into its December issue, boosts revenue over a standard issue by almost 40 percent. The post How One Publisher Handles Native Ads in Print appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-12-08 00:00:00 UTC ]
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In-image advertising will arrive across the publisher's digital portfolio. The post Time Inc. Partners with GumGum to Overlay Ads on Images appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-12-04 00:00:00 UTC ]
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Facebook might be sending less traffic to publishers’ websites now than it did in January, or more traffic, or the same amount of traffic. It depends on who you ask. In recent years publishers have increasingly relied on Faceboo ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-12-02 00:00:00 UTC ]
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Skyhorse Publishing has used acquisitions to help it expand since its 2006 founding. But this year it has grown by entering into agreements for two publishing partnerships and bringing in new executives. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-11-20 00:00:00 UTC ]
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Coke's Journey, the brand publishing site that replaced the brand's corporate site three years ago, is now in 18 markets. Doug Busk, who heads social communications there, wants to make that 36 by next year. And he's feeling the pinch other publishers are too: Decreased Facebook reach has pushed... Continue reading at Digiday
[ Digiday | 2015-11-16 00:00:00 UTC ]
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If you were wondering what Facebook's $2 billion Oculus Rift might mean for advertisers, we may have just been given a sneak peek. Today, the Menlo Park, Calif.-based company debuted the first virtual reality-style video ads for AT&T, Nestle, Mondelez and Samsung, among others. In... Continue reading at AdWeek
[ AdWeek | 2015-11-13 00:00:00 UTC ]
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