Adapting to Changes in Pay-per-Click Advertising

In this panel—scheduled for May 24, 3–4 p.m. ET, and moderated by Carlyn Robertson, marketing lead at BookBub—book marketing experts will discuss what’s changed in the world of digital advertising in the past year. Topics of discussion include how marketers can adapt as major ad platforms and tech companies adjust targeting options and algorithms and best practices for AMS, Facebook, and BookBub ads. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2022-05-16 04:00:00 UTC ]
News tagged with: #panel—scheduled #digital advertising

Other Publishing stories related to: 'Adapting to Changes in Pay-per-Click Advertising'


Winning formula pays off for mid-size publishers

For the first part of 2016, it is the mid-sized publishers that are driving the overall market’s excellent 9.3% print sales growth. Continue reading at The Bookseller

[ The Bookseller | 2016-07-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mid-sized publishers


German Translators’ Survey of Contracts Cites Low Pay Levels

In its first such report in 15 years, Germany's translators' association asserts 'the weak position of literary translators in negotiations with large publishing houses.' The post German Translators’ Survey of Contracts Cites Low Pay Levels appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-07-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #literary translators


With Second 'Podcast Upfront,' IAB Hopes Brands Will Buy Into Audio Advertising

Buoyed by the success of popular podcasts like Serial and This American Life, the Interactive Advertising Bureau is hosting its second annual Podcast Upfront this fall to bring together publishers, advertisers and agencies. Twelve media and podcast companies (up from eight last year) will... Continue reading at AdWeek

[ AdWeek | 2016-07-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #general manager #full list #commercial breaks


B&N, Adaptive Studios Ink Exclusive Retail Deal

Under the agreement, the retailer will get a six-month period of exclusivity for all new Adaptive titles beginning this month with two teen novels. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-07-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #six-month period #teen novels


Facebook Pays Publishers Over $50 Million to Start Using Live Video

Company signs over $50 million in deals with 140 companies and celebrities for Facebook Live content. The post Facebook Pays Publishers Over $50 Million to Start Using Live Video appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-06-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #$50 million #live video


How Hearst's New Trend-Predicting Platform Will Benefit Advertisers

For the past two years, Hearst has been quietly developing its own hit predictor. Called Buzzing@Hearst, the analytics-driven platform analyzes thousands of articles across Hearst's vast array of properties, from newspapers and magazines to local TV stations, to determine which articles are... Continue reading at AdWeek

[ AdWeek | 2016-06-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #individual parts #full potential #media companies #large portion #ad dollars


Apple to begin paying Arizonans $8.6M for ebook settlement

Arizonans who purchased ebooks from Apple Inc., will receive their cut from a price-fixing settlement over the price of ebooks, according to the Arizona Attorney General's Office. Arizonans will see a total of $8.6 million out of a $400 million settlement. Customers who bought ebooks from... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2016-06-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #receive $6 #purchased ebooks #bought ebooks #price-fixing settlement #ibooks store


Amuka-Bird and Fox to star in NW adaptation

Nikki Amuka-Bird and Phoebe Fox are to star in the forthcoming production of Zadie Smith's novel NW (Penguin). Continue reading at The Bookseller

[ The Bookseller | 2016-06-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #zadie smith


Owen Jones to discuss publishing pay and conditions at Unite event

Author, Guardian columnist and political activist Owen Jones is speaking at "United, We Publish", an evening debate hosted by Unite and BookMachine focused on pay and conditions in the UK publishing industry. Continue reading at The Bookseller

[ The Bookseller | 2016-06-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #owen jones


Almond adapts Savage novel for theatre

Children’s author David Almond is adapting his novel The Savage (Walker Books) into a stage play for Newcastle’s Live Theatre. Continue reading at The Bookseller

[ The Bookseller | 2016-06-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #stage play


Ace Atkins’ Nick Travers Novels Being Adapted as Comics

Alabama comics house 12-Gauge Comics has teamed with the novelist to adapt his Nick Travers Southern crime noir series into graphic novels. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-06-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #graphic novels


Crime Pays in the UK: Could It Have to do With the Setting?

Not to say that it's something in the water, it's often noticed by international observers that the two major publishing markets have different entertainment-genre priorities. The Americans love love. For the Brits, good literature is murder. The post Crime Pays in the UK: Could It Have to do... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-06-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #crime pays #good literature


Daniel Craig to star in Purity TV adaptation

Jonathan Franzen’s Purity is to be made into a television show starring Daniel Craig. Continue reading at The Bookseller

[ The Bookseller | 2016-06-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #daniel craig #jonathan franzen


From paying the bills, to £2,000 a day: making a killing from self-publishing

Her Last Tomorrow, Adam Croft’s latest DIY thriller, lifted his bedroom business into the sales stratosphere. He talks about paying off his mortgage in weeks and why he’s fine with publishers being ‘sniffy’“Could you murder your wife to save your daughter?” That’s the hook for a novel that has... Continue reading at The Guardian

[ The Guardian | 2016-06-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book deal #long time


Making Information Pay: Is Privacy Becoming a Commodity?

At BISG's Making Information Pay seminar, Pew's Lee Rainie told attendees that, in a recent survey, 91% of Americans said they feel they have lost the ability to control their personal data. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #recent survey #personal data


Film adaptation for Nordic YA Snow White Trilogy

Nordic young adult series, The Snow White Trilogy by Salla Simukka (Hot Keys Books) is to be adapted for the silver screen by Zero Gravity Management in association with Elina Ahlback Literary Agency. Continue reading at The Bookseller

[ The Bookseller | 2016-05-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #film adaptation


How The Independent plans to pay for its journalism as a digital-only player

The Independent spends £250,000 a day to fund its journalism, and is bullish about maintaining those standards in its future as a digital-only publisher. While print ad revenues have hardly been a safety net for any newspaper publisher for some time, carving out commercial differentiation in the... Continue reading at Digiday

[ Digiday | 2016-05-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #safety net


Facebook Will Pay Publishers to Livestream Video in New Hub

Facebook has created a video hub that will roll out in the coming weeks for its flagship mobile app. According to a TechCrunch story, a button for the hub will receive prominent placement in the Facebook app and often highlight live video—though it will offer recorded clips as well.   ... Continue reading at AdWeek

[ AdWeek | 2016-04-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #engagement metrics #twitter-owned periscope #mark zuckerberg #social platform #feel connected #big shift


Facebook Live video service sees company paying news publishers

Payments to BuzzFeed and others reflects Facebook’s desire to ensure Live has sufficient engaging contentFacebook is paying news publishers and broadcasters, including the New York Times, BuzzFeed and Sky, to provide content on its live video service.Video has become a priority for Facebook and... Continue reading at The Guardian

[ The Guardian | 2016-04-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #provide content #core part


Can newspapers do anything to stop the advertising exodus?

Print is losing out to television, adblocking is on the rise and newspapers are struggling to prove their worth to ad businessIn August last year a consortium of Britain’s leading national newspaper publishers launched an advertising campaign to draw attention to the merits of their titles as... Continue reading at The Guardian

[ The Guardian | 2016-04-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media agencies #ad revenue #money made #gloomy predictions