In this panel—scheduled for May 24, 3–4 p.m. ET, and moderated by Carlyn Robertson, marketing lead at BookBub—book marketing experts will discuss what’s changed in the world of digital advertising in the past year. Topics of discussion include how marketers can adapt as major ad platforms and tech companies adjust targeting options and algorithms and best practices for AMS, Facebook, and BookBub ads. Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2022-05-16 04:00:00 UTC ]
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Social platforms are prioritizing video. But what works on YouTube doesn’t work on Facebook. What works on Facebook won’t work on Snapchat. With this in mind, publishers including Refinery29 and LittleThings have broke down the walls between different departments. Others, like The Atlantic and... Continue reading at Digiday
[ Digiday | 2016-03-31 00:00:00 UTC ]
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#facebook won
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#video strategies
Julia Roberts is set to produce and star in a film adaptation of Harlan Coben’s latest thriller Fool Me Once, according to Deadline. Continue reading at The Bookseller
[ The Bookseller | 2016-03-31 00:00:00 UTC ]
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#film adaptation
#harlan coben
Many Canadian literary festivals match or exceed the Canada Council rate of CAD$250 for an author appearance. Fests are flourishing, coast to coast. The post Canadian Festivals: Paying Authors, Selling Books, Building Readership appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-03-28 00:00:00 UTC ]
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#paying authors
#selling books
How can publishers make a business out of a series of shady practices? The post Digital Advertising: A Shady, Shoddy, Fast-Growth Business appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-03-25 00:00:00 UTC ]
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#digital advertising
#publishers make
Spotify has come an agreement with NMPA (National Music Publishers Association) over unpaid royalties for music on the streaming service that didn't have copyright owner information. According to The Verge, the company will pay $21 million. Continue reading at Engadget
[ Engadget | 2016-03-18 00:00:00 UTC ]
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#streaming service
Local newspaper publisher, whose titles include the Eastern Daily Press and Ham & High, achieves 20% increase without cutting staffLocal newspaper publisher Archant is to pay its first dividend since 2012 after recording a 20% increase in profits to £9.6m in 2015.The Norwich-based publisher,... Continue reading at The Guardian
[ The Guardian | 2016-03-18 00:00:00 UTC ]
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#titles include
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Despite challenges ahead, including Amazon, optimism prevailed among college booksellers at the annual Camex trade show. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-11 00:00:00 UTC ]
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#changing landscape
#challenges ahead
#including amazon
LinkedIn sat down with four marketing agency thought leaders – Lauren Goldstein (BabcockJenkins); Gina Michnowicz (Union + Webster); Thad Khalow (BusinessOnline); and Lee Odden (TopRank Marketing) – who engaged in a vibrant discussion of the key marketing trends to follow this year. The... Continue reading at Digiday
[ Digiday | 2016-03-08 00:00:00 UTC ]
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#post download
#sponsor content
Publishers are increasingly coming around to the idea of a distributed future. They're re-allocating resources to build teams that produce content for specific social platforms, and they're giving away articles on platforms like Apple News, Facebook and Flipboard, hoping to make money by selling... Continue reading at Advertising Age
[ Advertising Age | 2016-03-02 00:00:00 UTC ]
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#apple news
#make money
#selling ads
#additional cost
Property website Domain increases digital revenue by 37% and continues to prop up Fairfax’s overall profit as editorial restructure is announcedFairfax Media, publishers of the Age and the Sydney Morning Herald, have returned a net profit of $27.4m for the first half of the financial year... Continue reading at The Guardian
[ The Guardian | 2016-02-19 00:00:00 UTC ]
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Daniel Radcliffe is to star in an upcoming thriller based on Summersdale title Lost in the Jungle by Yossi Ghinsberg. Continue reading at The Bookseller
[ The Bookseller | 2016-02-18 00:00:00 UTC ]
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From next gen stickers to bug-eyed wizards, here are three trends that publishing professionals might just want to take notice of this month. Mardles AR stickers Continue reading at The Bookseller
[ The Bookseller | 2016-02-18 00:00:00 UTC ]
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#publishing professionals
James Bond actor Daniel Craig has reportedly signed up to star in a TV adaptation of Jonathan Franzen’s novel Purity. Continue reading at The Bookseller
[ The Bookseller | 2016-02-16 00:00:00 UTC ]
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#daniel craig
#reportedly signed
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#jonathan franzen
The BBC has produced a "radical" £20m six-part adaption of John Le Carré's spy thriller The Night Manager, starring Tom Hiddleston, Hugh Laurie and Olivia Colman. Continue reading at The Bookseller
[ The Bookseller | 2016-02-13 00:00:00 UTC ]
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A new stage adaptation of Harper Lee's novel 'Mockingbird' will reportedly be written by Sorkin. 'Mockingbird' was adapted as an Oscar-winning film in 1962 starring Gregory Peck. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2016-02-11 00:00:00 UTC ]
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#harper lee
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If you believe what you read, and what you hear at events like the IAB's Annual Leadership Meeting, ad blocking is an existential crisis for the advertising industry, and even more so for the content publishing industry. At the aforementioned meeting, Article 19 of the Universal Declaration of... Continue reading at Advertising Age
[ Advertising Age | 2016-02-03 00:00:00 UTC ]
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#universal declaration
#human rights
#put back
A US judge has ordered Australian publisher Amanda Hayward to pay more than $18.5 million in compensation, costs and interest to her former business partner in a long-running stoush over profits from the runaway erotic bestseller Fifty Shades of Grey. Continue reading at The Sydney Morning Herald
[ The Sydney Morning Herald | 2016-01-29 00:00:00 UTC ]
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#pay $18
#business partner
Publishing colleagues have continued to pay tribute to George Weidenfeld's "passion for book ideas" and his supportiveness to colleagues young and old, in the wake of his death at the age of 96. Continue reading at The Bookseller
[ The Bookseller | 2016-01-22 00:00:00 UTC ]
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#publishing colleagues
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Joanne Harris and Linda Grant among signatories of letter saying authors have been giving services for free for too longThe fight to ensure literary festivals pay authors appearing at their events has gained momentum after a number of prominent writers, including Linda Grant, Denisa Mina, Joanne... Continue reading at The Guardian
[ The Guardian | 2016-01-15 00:00:00 UTC ]
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#francesca simon
#amanda craig
In an alternate universe, Snapchat would have become a part of Facebook when the social network reportedly tried to buy the mobile app for $3 billion in 2013. Instead Snapchat has set its sights on recreating Facebook's success, and its employees have been discussing with people outside the... Continue reading at Advertising Age
[ Advertising Age | 2016-01-13 00:00:00 UTC ]
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#mobile app
#$3 billion
#ad business