In this panel—scheduled for May 24, 3–4 p.m. ET, and moderated by Carlyn Robertson, marketing lead at BookBub—book marketing experts will discuss what’s changed in the world of digital advertising in the past year. Topics of discussion include how marketers can adapt as major ad platforms and tech companies adjust targeting options and algorithms and best practices for AMS, Facebook, and BookBub ads. Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2022-05-16 04:00:00 UTC ]
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Amid mounting pressure, Facebook Inc. said it would block websites that publish fake news from accessing its advertising services. The announcement Monday came hours after Alphabet Inc.’s Google said it would also bar fake news sites from using its advertising networks. The companies faced a... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-11-16 00:00:00 UTC ]
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Just days after facing harsh criticism for allowing fake news stories to be read unchecked across the internet, Google and Facebook are now rushing to put in place policies that cut off advertising dollars for websites publishing fictional information. The move—which aims to potentially stem the... Continue reading at AdWeek
[ AdWeek | 2016-11-16 00:00:00 UTC ]
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Facebook has been paying media partners to produce a certain amount of live video content per month. Most of these deals run for 12 months. Partners are aware that Facebook, having already collected a lot of data around live video consumption, might stop funding content. This could spell trouble... Continue reading at Digiday
[ Digiday | 2016-11-11 00:00:00 UTC ]
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Barnes & Noble has reached an agreement with its former CEO Ron Boire, who was abruptly fired in August, in which it will pay him nearly $5 million in exchange for his dropping all claims against the company. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-01 00:00:00 UTC ]
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The TV-publisher love-affair isn't over yet. A&E Networks and Hearst Magazines Digital Media are partnering to run Hearst-produced branded videos on A&E's cable networks and digital properties.As part of the deal, marketers will be able to work with the digital divisions of Hearst... Continue reading at Advertising Age
[ Advertising Age | 2016-10-28 00:00:00 UTC ]
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Christian publisher Kingstone recently released a 2,000-page graphic novel adaptation of the Old and New Testaments, which it claims is the world's longest graphic novel. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2016-10-27 00:00:00 UTC ]
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#000-page graphic
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Peter Jackson, the film director behind The Lord of the Rings and The Hobbit trilogies, is adapting a film version of Philip Reeve’s Mortal Engines (Scholastic). Continue reading at The Bookseller
[ The Bookseller | 2016-10-26 00:00:00 UTC ]
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Snapchat is a little different today, going back to its roots with a retooling that boosts personal messages and lowers visibility for its publishing partners in Discover.The reconfiguration is seen as a sign that Snapchat doesn't see the need to keep putting Discover in users' faces. A few... Continue reading at Advertising Age
[ Advertising Age | 2016-10-10 00:00:00 UTC ]
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The Harry Potter series is the nation's most-loved book-into-film adaptation, according to a survey, with classics also ranking high in list. Continue reading at The Bookseller
[ The Bookseller | 2016-09-28 00:00:00 UTC ]
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Sony’s Columbia Pictures has announced it is creating a live-action, CG motion picture based on the works of Beatrix Potter. Continue reading at The Bookseller
[ The Bookseller | 2016-09-27 00:00:00 UTC ]
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A proposed reform of European Union copyright law grants online news publishers additional rights that could lead to the closure of services such as Google News if strictly enforced.Copyright law already provides reporters with protection for the news stories they publish, but in a draft... Continue reading at PC World
[ PC World | 2016-09-14 00:00:00 UTC ]
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“War and Peace” star Tom Burke is to play Cormoran Strike in the BBC’s upcoming adaptations of JK Rowling’s adult crime novels written under the pseudonym Robert Galbraith. Continue reading at The Bookseller
[ The Bookseller | 2016-09-08 00:00:00 UTC ]
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#jk rowling
This week, it emerged that Pride and Prejudice and Zombies author Seth Grahame-Smith was being sued by his publisher to return his advance. From Julian Assange to Amy Schumer, he isn’t alone...Though he’s fallen out spectacularly with his publisher, Seth Grahame-Smith at least has the... Continue reading at The Guardian
[ The Guardian | 2016-09-02 00:00:00 UTC ]
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The BBC has signed a deal to adapt seven more of the late Agatha Christie's works. Continue reading at The Bookseller
[ The Bookseller | 2016-08-25 00:00:00 UTC ]
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The author of a book about the raid that killed Osama Bin Laden is to pay almost $7m (£5m) to the US government for violating non-disclosure agreements, according to the BBC. Continue reading at The Bookseller
[ The Bookseller | 2016-08-23 00:00:00 UTC ]
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Netflix has acquired film rights to Sarah Pinborough’s psychological YA thriller, 13 Minutes (Gollancz), bringing Josh Schwartz and Stephanie Savage, the creators of "Gossip Girl", on board to write. Continue reading at The Bookseller
[ The Bookseller | 2016-08-17 00:00:00 UTC ]
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Even though sponsored content has grown into an essential revenue source for major publishers, many of them are having trouble attracting repeat business, with industry-wide renewal rates hovering around 20 percent. The reasons include a surge in supply as more publishers enter the market, more... Continue reading at Digiday
[ Digiday | 2016-08-15 00:00:00 UTC ]
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Natalie Portman is to star in a miniseries adaptation of by Karen Joy Fowler (Serpent’s Tail). Continue reading at The Bookseller
[ The Bookseller | 2016-08-09 00:00:00 UTC ]
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#natalie portman
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Verizon's $4.83 billion deal for Yahoo's web assets, a play to combine the dot-com pioneer's content and ad-tech operations with those of Verizon subsidiary AOL, offers new reach and capabilities to advertisers, at least to hear executives involved tell it.This transaction is about unleashing... Continue reading at Advertising Age
[ Advertising Age | 2016-07-25 00:00:00 UTC ]
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#full potential
#mobile media