In this panel—scheduled for May 24, 3–4 p.m. ET, and moderated by Carlyn Robertson, marketing lead at BookBub—book marketing experts will discuss what’s changed in the world of digital advertising in the past year. Topics of discussion include how marketers can adapt as major ad platforms and tech companies adjust targeting options and algorithms and best practices for AMS, Facebook, and BookBub ads. Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2022-05-16 04:00:00 UTC ]
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Fantasy writer China Miéville's 2009-published noir thriller The City & The City (Macmillan) is being adapted for a four-part BBC Two drama starring David Morrissey as Inspector Tyador Borlú. Continue reading at The Bookseller
[ The Bookseller | 2017-04-20 00:00:00 UTC ]
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Penguin Random House UK (PRH UK) will now pay its work experience participants the National Living Wage in a bid to make the publishing industry more accessible and diverse. Continue reading at The Bookseller
[ The Bookseller | 2017-04-18 00:00:00 UTC ]
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The adaptation of Zadie Smith's NW (Hamish Hamilton) has been nominated for two BAFTAs. Continue reading at The Bookseller
[ The Bookseller | 2017-04-13 00:00:00 UTC ]
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Romola Garai is starring in the BBC adaptation of Jessie Burton’s “genre-bending” debut The Miniaturist. Continue reading at The Bookseller
[ The Bookseller | 2017-04-11 00:00:00 UTC ]
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Advertisers remain skittish around political news even as news publishers are seeing big traffic numbers around President Donald Trump. The post ‘Over-indexing on brand safety’: Trump is a boon for traffic, but advertisers remain wary appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-04-06 00:00:00 UTC ]
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Pearson c.e.o. John Fallon has been awarded a 20% total pay rise despite the fact the company made a £2.6bn loss in 2016. Continue reading at The Bookseller
[ The Bookseller | 2017-03-25 00:00:00 UTC ]
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The publisher's boss sees his pay package rise 20% in 2016 despite a difficult year for the firm. Continue reading at BBC News
[ BBC News | 2017-03-24 00:00:00 UTC ]
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Figures from across the trade have paid tribute to Colin Dexter, author of the Inspector Morse novels, who died aged 86, at his home in Oxford. Continue reading at The Bookseller
[ The Bookseller | 2017-03-22 00:00:00 UTC ]
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Nobel laureate prizewinning poet “gentle giant” Derek Walcott has died aged 87 at his home in St Lucia after a long illness. Continue reading at The Bookseller
[ The Bookseller | 2017-03-18 00:00:00 UTC ]
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Macmillan Children's Books has paid tribute to “much-loved” illustrator Jane Eccles who passed away on Monday (27th February). Continue reading at The Bookseller
[ The Bookseller | 2017-03-03 00:00:00 UTC ]
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When the chief brand officer from the largest advertiser in the world announces that they don't "want to waste time and money on a crappy media supply chain," even those of us just outside digital media in packaging may feel a little twinge of dread in our stomachs.If you missed it a few weeks... Continue reading at Advertising Age
[ Advertising Age | 2017-03-01 00:00:00 UTC ]
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Facebook is on the hook for $500 million in damages after losing an intellectual property lawsuit Wednesday to ZeniMax Media over its virtual reality headset, the Oculus Rift. ZeniMax, a video game publisher, sued the social network in 2014 in U.S. District Court in Dallas shortly after Facebook... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-02-02 00:00:00 UTC ]
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From Stephen King to Lauren Oliver, these are the 11 adaptations already creating buzz. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-02 00:00:00 UTC ]
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Ian Schafer, founder and chairman of Deep Focus, the innovative, digitally-led advertising agency, knows how to help brands sell themselves on screens. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-27 00:00:00 UTC ]
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As Time Inc. continues to pivot from being seen as a print magazine publisher to a digital media player, the company has acquired programmatic ad-tech company Adelphic. Adelphic will join Viant, a marketing company that Time Inc. acquired a year ago that uses first-party data and programmatic... Continue reading at AdWeek
[ AdWeek | 2017-01-24 00:00:00 UTC ]
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Google has begun developing a cloud-based measurement tool that it says could help advertisers gain more insights while protecting privacy across devices. In a blog post published today, Google said it's working with measurement companies such as comScore, DoubleVerify, IAS, Moat and Nielsen... Continue reading at AdWeek
[ AdWeek | 2017-01-21 00:00:00 UTC ]
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For a while, Facebook was obsessed with live video -- it even paid publishers to make sure there was a steady flow of professionally-shot streams on offer. However, Zuckerberg and company appear to be tempering their enthusiasm a little bit. Recode s... Continue reading at Engadget
[ Engadget | 2017-01-17 00:00:00 UTC ]
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#steady flow
The BBC is set to adapt another John le Carre novel, The Spy Who Came In From The Cold, after its success with The Night Manager, which scooped awards at the Golden Globes last week. Continue reading at The Bookseller
[ The Bookseller | 2017-01-17 00:00:00 UTC ]
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Three years ago, the great prophecy came true: consumers used the tiny computers in their pockets more than the computers sitting on their desks. Seeing this trend, and responding to the necessity of reduced screen space, discovery platforms like Facebook redesigned their experiences and... Continue reading at Advertising Age
[ Advertising Age | 2017-01-13 00:00:00 UTC ]
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Julia Roberts is starring in Annapurna Pictures' TV adaptation of Maria Semple's second novel Today Will be Different. Continue reading at The Bookseller
[ The Bookseller | 2016-12-21 00:00:00 UTC ]
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