In this panel—scheduled for May 24, 3–4 p.m. ET, and moderated by Carlyn Robertson, marketing lead at BookBub—book marketing experts will discuss what’s changed in the world of digital advertising in the past year. Topics of discussion include how marketers can adapt as major ad platforms and tech companies adjust targeting options and algorithms and best practices for AMS, Facebook, and BookBub ads. Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2022-05-16 04:00:00 UTC ]
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Following the cult success on YouTube of the vlog-series ‘Carmilla,’ a book deal has been struck between Toronto’s Kids Can Press and Shaftesbury films. 0″ height=”276″ /> Poster artwork for the coming film treatment of ‘Carmilla’[/caption] n a statement from the Los Angeles presentation of... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-06-27 00:00:00 UTC ]
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Attn created a new revenue stream from Instagram, which now accounts for about 10 percent of its overall revenue. The post How news publisher Attn is getting Instagram to pay off appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-06-26 00:00:00 UTC ]
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As the owner of a Kindle, I normally get all my ebooks from Amazon. It is a great experience, as not only can I read the book on my e-reader, but thanks to the Kindle app, my smartphone and tablet too. Quite frankly, I never considered getting an electronic book anywhere else. If you are a... Continue reading at Betanews
[ Betanews | 2017-06-24 00:00:00 UTC ]
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‘There is no copyright in an idea,’ freelance reporter told after complaining that Australian website rewrote her investigations under the bylines of its staffDaily Mail Australia has refused to pay a journalist for republishing parts of her work under its reporters’ bylines, telling her: “There... Continue reading at The Guardian
[ The Guardian | 2017-06-23 00:00:00 UTC ]
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The Google-Facebook duopoly has proved to be less than perfect. Google's video platform, YouTube, has struggled to provide brand safety, and Facebook is still recovering--PR-wise, at least--from its late 2016 measurement woes. TrustX, a programmatic platform announced last September that... Continue reading at AdWeek
[ AdWeek | 2017-06-15 00:00:00 UTC ]
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Brands advertising on Facebook will soon have more control over where their ads appear. The social network is rolling out several tools aimed at providing more transparency before campaigns go live. The latest additions, announced today, will provide advertisers with a list of publishers up... Continue reading at AdWeek
[ AdWeek | 2017-06-14 00:00:00 UTC ]
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Telecoms giant is right to stop relying on social media titans to stop its adverts appearing next to inappropriate contentAbout time too: a major advertiser has become so frustrated with Facebook and Google’s limp attempts to police the content they publish that it has taken matters into its own... Continue reading at The Guardian
[ The Guardian | 2017-06-07 00:00:00 UTC ]
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Foreign Secretary Boris Johnson's father Stanley Johnson’s satirical thriller about political "skullduggery", Kompromat (Oneworld), is to be adapted for a Channel 4 TV series. Continue reading at The Bookseller
[ The Bookseller | 2017-06-03 00:00:00 UTC ]
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Just a few days ago, the BBC revealed that it was planning to introduce password checks for iPlayer users so it could ensure that a valid TV license is in place. Following on from this, the corporation has updated its Privacy and Cookies Policy. The changes mean that personal information is... Continue reading at Betanews
[ Betanews | 2017-05-16 00:00:00 UTC ]
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It would be understandable if Snap Inc. is feeling a little jittery as it closes the book on its first quarter as a public company today. The owner of the Snapchat messaging and media app has to show strong ad sales and a growing user base when it makes its report after the close of business.... Continue reading at Advertising Age
[ Advertising Age | 2017-05-10 00:00:00 UTC ]
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Screenwriter Andrew Davies is to adapt Vikram Seth's A Suitable Boy for BBC1, in the novel's first screen adaptation. Continue reading at The Bookseller
[ The Bookseller | 2017-05-06 00:00:00 UTC ]
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Pearson shareholders have rejected chief executive John Fallon's £1.5m pay package at the company's a.g.m. today. Continue reading at The Bookseller
[ The Bookseller | 2017-05-06 00:00:00 UTC ]
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Investors’ revolt against deal for John Fallon comes after educational publisher reports largest annual loss in its historyMore than six out of 10 Pearson shareholders have voted against the £1.5m pay package awarded to the embattled chief executive, John Fallon, after the educational publisher... Continue reading at The Guardian
[ The Guardian | 2017-05-05 00:00:00 UTC ]
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Two-thirds of investors in the loss-making education publisher vote against John Fallon's pay rise. Continue reading at BBC News
[ BBC News | 2017-05-05 00:00:00 UTC ]
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The German publisher plans to capitalize on advertisers' brand safety by emphasizing its trust, traffic and technology. The post Axel Springer pushes for transparency in its programmatic advertising appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-05-05 00:00:00 UTC ]
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Hearst is now hopping onto the hot, youth-focused Musical.ly, with the first official ad partnership on the mobile singing app.Hearst announced the partnership at its NewFronts, where it unveiled its digital roadmap for the year ahead to a crowd of ad buyers and business press.Seventeen magazine... Continue reading at Advertising Age
[ Advertising Age | 2017-05-04 00:00:00 UTC ]
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After the Scandi noir boom, dark tales from British authors are making waves abroad. Publishers, agents and authors take up the caseWhen ex-paramedic Daniel Cole signed with agent Sue Armstrong, he was “delighted”. When Armstrong bagged him a six-figure, three-book deal from a British publisher... Continue reading at The Guardian
[ The Guardian | 2017-04-27 00:00:00 UTC ]
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United Airlines will offer up to $10,000 when a traveler voluntarily gives up a seat on an oversold flight, part of a policy overhaul following the passenger-yanking video seen around the world. The Chicago-based carrier is adopting 10 policy changes in response to the outcry over the April 9... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-04-27 00:00:00 UTC ]
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At the Book Industry Study Group's Making Information Pay conference NPD BookScan revealed that in 2016 hardcovers outsold ebooks for the first time in five years, while audiobooks now account for $1.77 billion in sales. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-04-24 00:00:00 UTC ]
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Other publishers have welcomed Penguin Random House's new stance on paying work experience participants, after it pledged to pay the National Living Wage to 450 candidates every year. Continue reading at The Bookseller
[ The Bookseller | 2017-04-21 00:00:00 UTC ]
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