33 Major Publishers Are Promising Advertisers a New Level of Safety and Transparency

The Google-Facebook duopoly has proved to be less than perfect. Google's video platform, YouTube, has struggled to provide brand safety, and Facebook is still recovering--PR-wise, at least--from its late 2016 measurement woes. TrustX, a programmatic platform announced last September that includes 33 publishers, is looking to capitalize on whatever concerns brand advertisers have with the... Continue reading at 'AdWeek'

[ AdWeek | 2017-06-15 00:00:00 UTC ]
News tagged with: #video platform

Other news stories related to: "33 Major Publishers Are Promising Advertisers a New Level of Safety and Transparency"

33 Major Publishers Are Promising Advertisers a New Level of Safety and Transparency

[ AdWeek | 2017-06-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #video platform #google-facebook duopoly

Media Briefing: European publishers speak out on advertisers’ punishing brand safety practices

This week's Media Briefing recaps what publishers had to say behind closed doors during last week's Digiday Publishing Summit Europe about the brand safety/suitability practices that are penalizing their ad businesses. Continue reading at Digiday

[ Digiday | 2024-11-07 05:01:00 UTC ]
More news stories like this | All news stories tagged with: #publishing summit #closed doors #media briefing

When Can I Go Back to School? Self-published lockdown story lands major publisher

‘Gentle, honest’ book, written by Anna Friend in response to her seven-year-old son’s worries, wins five-figure deal with ScholasticA self-published children’s picture book that was written to help the author’s son deal with being kept home from school during lockdown has been snapped up by a... Continue reading at The Guardian

[ The Guardian | 2021-02-20 07:00:25 UTC ]
More news stories like this | All news stories tagged with: #picture book #major publisher #five-figure sum

Publishers stop Facebook ad spending over policy that treats publishers as political advertisers

The Financial Times and New York Media suspended their paid media on Facebook over concerns about how news publishers are treated under its new ad policy. The post Publishers stop Facebook ad spending over policy that treats publishers as political advertisers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-05-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #news publishers #paid media #ad policy

Guardian publisher defends decision to publish anti-Hamas advertisement

Full-page letter by Nobel peace laureate called on British people and political leaders to 'stand firmly with the people of Israel'The publisher of the Guardian has defended its decision to run a newspaper advertisement about the conflict in Gaza that called on David Cameron and other political... Continue reading at The Guardian

[ The Guardian | 2014-08-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #york observer #elie wiesel #david cameron

Major publishers sue Florida over ‘unconstitutional’ school book ban

Hundreds of titles from Judy Blume to Mark Twain purged from school libraries following rightwing challengesSix major book publishers have teamed up to sue the US state of Florida over an “unconstitutional” law that has seen hundreds of titles purged from school libraries following rightwing... Continue reading at The Guardian

[ The Guardian | 2024-08-30 17:40:29 UTC ]
More news stories like this | All news stories tagged with: #libraries #major book #school libraries #judy blume

Major Publishers, Authors Guild Sue Over New Florida Book Banning Law

A major lawsuit challenges Florida's book banning law, SPARE is finally coming out in paperback, and how the NYPL memed its way into saving more than 50 million bucks from being cut from its budget. All in today's top book news. Continue reading at Book Riot

[ Book Riot | 2024-08-29 16:33:25 UTC ]
More news stories like this | All news stories tagged with: #authors guild #finally coming #major publishers

Major Publishers, Authors Guild Sue Over New Florida Book Banning Law

The August 29 complaint over H.B. 1069 argues that the statute is vague and overbroad, and that it has led to the improper removal of hundreds of books from school and classroom libraries in the state. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-08-29 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #authors guild #libraries #classroom libraries #major publishers

New Guidebooks from Major Travel Publishers

Travel guides are taking fresh approaches to, and expanding beyond, familiar destinations. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-08-09 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #travel guides

Major Publishers Sue Google Over Ads for Pirated Ebooks

Elsevier, Cengage Learning, Macmillan Learning, and McGraw Hill charge that Google has 'caused immeasurable harm' by advertising pirated content. The post Major Publishers Sue Google Over Ads for Pirated Ebooks appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-06-05 21:10:35 UTC ]
More news stories like this | All news stories tagged with: #macmillan #ebooks #macmillan learning #cengage learning

For premium publishers, proving an advertiser’s return on investment is more important than ever

Media execs took stage at the Digiday Publishing Summit to discuss the growing importance of ROI in ad campaigns this year. Continue reading at Digiday

[ Digiday | 2023-09-22 04:01:00 UTC ]
More news stories like this | All news stories tagged with: #publishing summit #ad campaigns #growing importance #media execs #premium publishers

What the sale of a major American book publisher means for authors, the industry — and you

Book publisher Simon & Schuster's sale to investment firm KKR is novel in many ways, but also part of a long-term trend. History tells us to expect the unexpected. Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-08-08 17:35:35 UTC ]
More news stories like this | All news stories tagged with: #book publisher

NBCUniversal Becomes First Major Publisher to Wrap Upfront Talks

That's a wrap for NBCUniversal. Today, the company announced it had closed upfront talks, becoming the first major publisher to cross the finish line in what's been the slowest upfront season in years. Despite ongoing economic uncertainty, NBCU is ending its 2023 upfront negotiations with total... Continue reading at AdWeek

[ AdWeek | 2023-07-20 18:06:53 UTC ]
More news stories like this | All news stories tagged with: #major publisher #company announced #finish line

That long-promised, official Barbra Streisand memoir is finally getting published

'My Name Is Barbra,' the memoir that superstar Barbra Streisand said she's been working on for more than a decade, will be published this fall. Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-02-08 20:02:43 UTC ]
More news stories like this | All news stories tagged with: #memoir

Publishers are adapting advertising strategies for a privacy-first world

Tina Iannacchino, senior publisher director, Seedtag So much of the attention around the death of third-party cookies and its impact on the digital advertising industry is focused on the implications for brands and consumers, which is far from the complete picture. The digital publishing... Continue reading at Digiday

[ Digiday | 2022-11-29 15:18:30 UTC ]
More news stories like this | All news stories tagged with: #digital publishing #complete picture #third-party cookies

Semafor Woos Advertisers With Promises of Depolarization

The business news publisher Semafor launched Tuesday morning after months of anticipation, debuting in the process a number of original editorial and commercial elements that the startup hopes will help differentiate it in the eyes of both readers and ad buyers. The 60-person team, founded by... Continue reading at AdWeek

[ AdWeek | 2022-10-18 10:05:00 UTC ]
More news stories like this | All news stories tagged with: #news publisher #justin smith #bloomberg media #ad buyers

WNDB Launches Virtual Community for Mid-Level Diverse Publishing Professionals

The We Need Diverse Books nonprofit organization advocating for more inclusion in the industry is launching a virtual community platform for mid-level diverse publishing professionals in an effort to improve retention rates. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-03-10 05:00:00 UTC ]
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Spain’s Women in Publishing: ‘A Major Role in Defining Literary Trends’

The Guest of Honor Spain program at Frankfurter Buchmesse 2022 will reflect the strong position of women in Spanish publishing. (Sponsored) The post Spain’s Women in Publishing: ‘A Major Role in Defining Literary Trends’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-12-16 12:32:30 UTC ]
More news stories like this | All news stories tagged with: #frankfurter buchmesse #strong position #major role #post spain

US files antitrust suit to stop major book publisher merger

The Justice Department is suing to block a $2.2 billion book publishing deal that would have reshaped the industry Continue reading at ABC News

[ ABC News | 2021-11-02 21:39:48 UTC ]
More news stories like this | All news stories tagged with: #book publishing #justice department

Majority of borrowed books across Ontario libraries in 2020 weren't published this year

In a year dominated by a global pandemic and American politics, some might find it fitting that the library book most likely to be checked out across Ontario was a hopeful memoir written by the former first lady of the United States. Continue reading at CBC

[ CBC | 2020-12-31 09:00:00 UTC ]
More news stories like this | All news stories tagged with: #libraries #memoir #library book #american politics #global pandemic #year dominated