33 Major Publishers Are Promising Advertisers a New Level of Safety and Transparency

The Google-Facebook duopoly has proved to be less than perfect. Google's video platform, YouTube, has struggled to provide brand safety, and Facebook is still recovering--PR-wise, at least--from its late 2016 measurement woes. TrustX, a programmatic platform announced last September that includes 33 publishers, is looking to capitalize on whatever concerns brand advertisers have with the... Continue reading at 'AdWeek'

[ AdWeek | 2017-06-15 00:00:00 UTC ]

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33 Major Publishers Are Promising Advertisers a New Level of Safety and Transparency

[ AdWeek | 2017-06-15 00:00:00 UTC ]
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9 Intriguing and Fun Digital Marketing Stats From the Past Week

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[ AdWeek | 2015-09-21 00:00:00 UTC ]
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Comcast Is Starting A Video Platform That Will Challenge Facebook And YouTube

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Simon & Schuster Enters the World of Paid Online Video

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