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Advertisers should follow Vodafone's lead after Facebook and Google failures | Nils Pratley

Telecoms giant is right to stop relying on social media titans to stop its adverts appearing next to inappropriate contentAbout time too: a major advertiser has become so frustrated with Facebook and Google’s limp attempts to police the content they publish that it has taken matters into its own... Continue reading at 'The Guardian'

[ The Guardian | 2017-06-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online advertising #fake news #hate speech #ads appearing #longer rely


Gannett Hires WaPo, Yahoo Sales Exec Kevin Gentzel as Revenue Chief

In the past year Kevin Gentzel has gone from newspapers to digital media and back again.After hopping from The Washington Post to Yahoo last year, Mr. Gentzel has landed at Gannett as the newspaper company's chief revenue officer and will report to the company's president of domestic publishing... Continue reading at 'Advertising Age'

[ Advertising Age | 2015-07-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital business #late june #digital sites #usa today #longer rely #ad revenue