Adapting to Changes in Pay-per-Click Advertising

In this panel—scheduled for May 24, 3–4 p.m. ET, and moderated by Carlyn Robertson, marketing lead at BookBub—book marketing experts will discuss what’s changed in the world of digital advertising in the past year. Topics of discussion include how marketers can adapt as major ad platforms and tech companies adjust targeting options and algorithms and best practices for AMS, Facebook, and BookBub ads. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2022-05-16 04:00:00 UTC ]
News tagged with: #panel—scheduled #digital advertising

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Glenny's Mafianomics to follow TV-adapted title

C+W has Mafianomics by journalist Misha Glenny out on submission, described as "funny, frightening, but above all, illuminating". Continue reading at The Bookseller

[ The Bookseller | 2017-10-11 00:00:00 UTC ]
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EC orders Amazon to pay €250m in back taxes

Amazon must pay €250m in back taxes after the European Commission judged the company had enjoyed tax benefits in Luxembourg which were illegal under EU state aid rules. Continue reading at The Bookseller

[ The Bookseller | 2017-10-05 00:00:00 UTC ]
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'News Geek' Google CEO Appeases Publishers With End to 'First Click Free'

A few years ago, Google regularly traded barbs with major news publishers in public. Today, Google is rewiring its search engine to appease them.The Alphabet unit is scrapping a contentious search result rule for subscription news sites and giving them new tools to attract more paying customers.... Continue reading at Advertising Age

[ Advertising Age | 2017-10-02 00:00:00 UTC ]
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Jane Eyre Moves to Brooklyn In Boom’s Graphic Novel Adaptation

Screenwriter and 'Crazy Ex-girlfriend' executive producer Brosh Mckenna has adapted Charlotte Bronte's classic novel 'Jane Eyre,' into 'Jane,' an updated graphic novel coming in which Jane is now a young art student who lives in contemporary Brooklyn and works part-time as a nanny for the... Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-09-27 00:00:00 UTC ]
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Tracey Armstrong on Women in Publishing: ‘Still Striving for Equal Pay’

Copyright Clearance Center's Tracey Armstrong is on Frankfurt Book Fair's 'The Markets' panel of female publishing executives. The post Tracey Armstrong on Women in Publishing: ‘Still Striving for Equal Pay’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-09-25 00:00:00 UTC ]
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Facebook moves to block offensive terms from targeted advertising campaigns

Advertisers on Facebook no longer can use offensive search terms such as “Jew hater” and “how to burn Jews” to target specific audiences, the company said Wednesday. The new policy comes a week after ProPublica published a story demonstrating how advertisers could reach thousands of Facebook... Continue reading at Los Angeles Times

[ Los Angeles Times | 2017-09-21 00:00:00 UTC ]
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Advertisers on Facebook Can No Longer Edit News Articles’ Headlines, Descriptions

Facebook took another step toward protecting the integrity of news articles shared via links on the social network. In July, Facebook announced that non-publisher pages could no longer overwrite link metadata--such as headlines, descriptions and images--in Graph API or page composer, and it... Continue reading at AdWeek

[ AdWeek | 2017-09-15 00:00:00 UTC ]
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Publisher pays tribute to 'Titan of theatre' Peter Hall

James Hogan, publisher at Oberon Books, has paid tribute to the late Peter Hall, founder of the Royal Shakespeare Company, as a "Titan of the theatre" and treasured author who helped to transform the fortunes of the small independent press 15 years ago.  Continue reading at The Bookseller

[ The Bookseller | 2017-09-13 00:00:00 UTC ]
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Let's do something about publishing's gender pay gap

Julia Kingsford asks what can be done to close the gender pay, and C-suite, gap in publishing. Continue reading at The Bookseller

[ The Bookseller | 2017-09-09 00:00:00 UTC ]
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Casey Affleck to star in Stoner adaptation

Casey Affleck is to star in a Film4 adaptation of cult novel Stoner (Vintage Classics) by late author John Williams. Continue reading at The Bookseller

[ The Bookseller | 2017-09-08 00:00:00 UTC ]
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Carcanet pays tribute to poet John Ashbery

Independent poetry publisher Carcanet Press has paid tribute to poet John Ashbery who has died aged 90. Continue reading at The Bookseller

[ The Bookseller | 2017-09-05 00:00:00 UTC ]
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All-female Lord of the Flies adaptation sparks backlash

A new adaptation of Lord of the Flies has drawn widespread criticism on social media for reimagining William Golding’s 1954 novel with a major twist - looking at what would happen if all those shipwrecked on the island were girls. Continue reading at The Bookseller

[ The Bookseller | 2017-09-01 00:00:00 UTC ]
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Faber's The Cry to be adapted for BBC One

Faber title The Cry by Helen FitzGerald is to be adapted into a drama series for BBC One. Continue reading at The Bookseller

[ The Bookseller | 2017-08-25 00:00:00 UTC ]
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Gwyneth Paltrow's Goop faces new false advertising claims

Nonprofit group Truth in Advertising claims Goop is exploiting women by marketing products ‘as having the ability to treat diseases and disorders’Goop, the lifestyle and publishing company founded by Oscar-winning Hollywood actress Gwyneth Paltrow, is facing new criticisms from an advertising... Continue reading at The Guardian

[ The Guardian | 2017-08-24 00:00:00 UTC ]
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Harkness' supernatural love mystery adapted for Sky 1

The first of Deborah Harkness' bestselling All Souls Trilogy, A Discovery of Witches, is being adapted for Sky 1 and Now TV starring Matthew Goode and Teresa Palmer. Continue reading at The Bookseller

[ The Bookseller | 2017-08-24 00:00:00 UTC ]
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Technology and the New Republic just never seemed to click

When a social media millionaire bought the highbrow, long-form magazine, the result – with the best of intentions – was failure born of incomprehensionWhere might James Graham find another journalism drama to rival Ink, his triumphant Birth of the Bun saga – this time maybe on Broadway? Easy. He... Continue reading at The Guardian

[ The Guardian | 2017-08-20 00:00:00 UTC ]
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Amazon rejects advertisement for Kapiti author's book for being 'too provocative'

Amazon has rejected a Kiwi author's advertisement for her debut novel, stating the cover and content is too provocative. Continue reading at Stuff

[ Stuff | 2017-08-17 00:00:00 UTC ]
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Netflix adaptation of Suburra to air in autumn

An adaptation of Europa Editions title Suburra by Carlo Bonini and Giancarlo De Cataldo is to be broadcast as a 10-part drama series for Netflix this autumn. Continue reading at The Bookseller

[ The Bookseller | 2017-08-02 00:00:00 UTC ]
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Jones and Donovan star in Morpurgo radio adaptation

BBC Radio 2 is making a drama based on Michael Morpurgo’s child migration novel, Alone On A Wide Wide Sea (HarperCollins Children’s Books), starring Toby Jones and Jason Donovan. Continue reading at The Bookseller

[ The Bookseller | 2017-07-13 00:00:00 UTC ]
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Netflix can plug YA adaptation gap, says Norton

The success of Netflix's recent adaptation of 13 Reasons Why “clears the path” for more streaming-style young adult adaptations according to one media executive. Continue reading at The Bookseller

[ The Bookseller | 2017-07-07 00:00:00 UTC ]
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