Adapting to Changes in Pay-per-Click Advertising

In this panel—scheduled for May 24, 3–4 p.m. ET, and moderated by Carlyn Robertson, marketing lead at BookBub—book marketing experts will discuss what’s changed in the world of digital advertising in the past year. Topics of discussion include how marketers can adapt as major ad platforms and tech companies adjust targeting options and algorithms and best practices for AMS, Facebook, and BookBub ads. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2022-05-16 04:00:00 UTC ]
News tagged with: #panel—scheduled #digital advertising

Other Publishing stories related to: 'Adapting to Changes in Pay-per-Click Advertising'


Publishers are paying writers a pittance, say bestselling authors

Philip Pullman, Antony Beevor and Sally Gardner call for fairer share of profits, as survey shows full-time writers earn below minimum wagePhilip Pullman, Antony Beevor and Sally Gardner are calling on publishers to increase payments to authors, after a survey of more than 5,500 professional... Continue reading at The Guardian

[ The Guardian | 2018-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #antony beevor #sally gardner #latest report #professional writers #male counterparts #3% drop


The Daily Beast Will Now Offer Exclusive Content to Paying Subscribers

The Daily Beast will offer exclusive content to subscribers, joining other publishers who are betting on their audience and hoping they're loyal enough to pay for the material they post. Many publishing companies--including most recently, Bloomberg, Vanity Fair, Business Insider (and... Continue reading at AdWeek

[ AdWeek | 2018-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #paying subscribers #daily beast #vanity fair #business insider


Microsoft to finally begin selling its ridiculous Surface Connect to USB-C Adapter this week

I'm a big fan of some Surface hardware. Microsoft's own laptops and tablets are often well-made and very elegant. Quite frankly, if you want a Windows 10 PC, the Surface Laptop is a great pick. The Surface Pro is a solid choice too, although it can be difficult to use in a lap -- a non-starter... Continue reading at Betanews

[ Betanews | 2018-06-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big fan #surface pro


How Gannett Is Putting Its Advertisers Closer to Its Readers

CANNES, France--Being able to effectively target an audience is the ultimate quest of any digital media company. That's why Gannett, publisher of USA Today, more than 100 local newspapers and a dozen national digital sites, is looking to a new product to connect brands and users. We caught up... Continue reading at AdWeek

[ AdWeek | 2018-06-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #usa today


Facebook Tightened Its Policies on Advertising Accessories for Weapons

Starting Thursday (June 21), advertisers on Facebook can no longer promote weapon accessories and other related items to people under 18. The social network already had restrictions in place banning ads for weapon sales and modifications, such as magazines, but weapons accessories--such as... Continue reading at AdWeek

[ AdWeek | 2018-06-19 00:00:00 UTC ]
More news stories like this |


Julia Roberts to star in Amazon Chris Cleave adaptation

Julia Roberts is set to star in an Amazon Studios adaptation of Chris Cleave’s 2008 novel The Other Hand (Sceptre), known in the US as Little Bee. Continue reading at The Bookseller

[ The Bookseller | 2018-06-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #julia roberts #chris cleave


Facebook advertises for 'fake news' fact checkers

Firm changes initial ad for ‘news credibility specialists’ to ‘news publisher specialists’Facebook has advertised for “news credibility specialists” to fact-check content that appears on its site, after accusations of bias and the ongoing controversy over fake news. Almost two years after the... Continue reading at The Guardian

[ The Guardian | 2018-06-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fake news


Political advertising online to be reformed, says UK data regulator

Twitter and Facebook told they will be held more responsible for the content they publishBritain’s chief data regulator has said the online political advertising industry will be forced to reform for good as a result of the Cambridge Analytica scandal.Elizabeth Denham, the head of the... Continue reading at The Guardian

[ The Guardian | 2018-06-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook told #elizabeth denham #personal data #political purposes


Digital publishers with Hollywood ambitions adapt to new economics

Companies like Hearst and Vox Media navigate the publisher model of creating content they own and the producer model of selling shows they don’t. The post Digital publishers with Hollywood ambitions adapt to new economics appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-05-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishers #creating content


Publishers stop Facebook ad spending over policy that treats publishers as political advertisers

The Financial Times and New York Media suspended their paid media on Facebook over concerns about how news publishers are treated under its new ad policy. The post Publishers stop Facebook ad spending over policy that treats publishers as political advertisers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-05-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad policy #paid media #news publishers


Vintage pays tribute to literary giant Philip Roth

Vintage has paid tribute to Pulitzer Prize and Man Booker International Prize-winning author Philip Roth as "one the greatest American novelists of the 20th century” following his death at the age of 85. Continue reading at The Bookseller

[ The Bookseller | 2018-05-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #paid tribute #pulitzer prize #20th century


Spotify to pay out $112m in royalties to songwriters after settlement

The streaming company will recompense songwriters not paid enough royalties, but one unhappy music publisher claims ruling is ‘a free pass on wilful infringement’Spotify will pay out $112m (£83.5m) in a settlement agreement, following two lawsuits that claimed songwriters hadn’t been paid enough... Continue reading at The Guardian

[ The Guardian | 2018-05-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #settlement agreement #free pass #class action


Debut author flyposts PRH offices to advertise own book

A debut author flyposted Penguin Random House's offices in London's Vauxhall as part of a guerrilla marketing stunt to promote his new book. Continue reading at The Bookseller

[ The Bookseller | 2018-05-04 00:00:00 UTC ]
More news stories like this |


Morrissey to star in new Louise Doughty adaptation

Production company Eleventh Hour is teaming up with David Morrissey to adapt Louise Doughty's Whatever You Love (Faber) for television. Continue reading at The Bookseller

[ The Bookseller | 2018-04-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #david morrissey


Lindy West's memoir 'Shrill' to star Aidy Bryant in Hulu adaptation

Lindy West's memoir "Shrill: Notes from a Loud Woman" might be headed to the small screen, with "Saturday Night Live" actress Aidy Bryant slated to star as the Seattle-based comedian and author. The Hollywood Reporter reports that actress Elizabeth Banks is set to executive produce a comedy... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-04-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #small screen #executive produce #comedy series


World Book Day: Five great TV adaptations

From The Forsyth Saga to Game of Thrones, The Man in the High Tower and The Handmaid's Tale, books have provided the inspiration for some of television's most memorable shows. Continue reading at Stuff

[ Stuff | 2018-04-23 00:00:00 UTC ]
More news stories like this |


Adaptive Studios Acquires the Zane Grey Literary Estate

The studio has acquired the estate of classic western novelist Zane Grey, with plans to revive the novelist's works and brand by developing film, TV, and publishing projects for a new generation. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-04-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing projects


Netflix adaptation of William Sutcliffe novel in development

A Netflix adaptation of William Sutcliffe’s 2008 novel Whatever Makes You Happy is in development, the author has confirmed. Continue reading at The Bookseller

[ The Bookseller | 2018-04-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #netflix adaptation #william sutcliffe


Report finds £23k 'class pay gap' in publishing

A report slamming representation in the arts has highlighted a "class pay gap" in publishing of up to £23,000 a year and found that people of working class origins make up just 12.6% of the sector. Continue reading at The Bookseller

[ The Bookseller | 2018-04-18 00:00:00 UTC ]
More news stories like this |


Pay What You Want For The 2018 Arduino Enthusiast E-Book Bundle

Thanks to its simple and accessible user experience, Arduino has been used in thousands of different projects and applications. The Arduino software is easy-to-use for beginners, yet flexible enough for advanced users.The 2018 Arduino Enthusiast E-Book Bundle is a collection of 10 publications... Continue reading at PC World

[ PC World | 2018-04-12 00:00:00 UTC ]
More news stories like this |