In this panel—scheduled for May 24, 3–4 p.m. ET, and moderated by Carlyn Robertson, marketing lead at BookBub—book marketing experts will discuss what’s changed in the world of digital advertising in the past year. Topics of discussion include how marketers can adapt as major ad platforms and tech companies adjust targeting options and algorithms and best practices for AMS, Facebook, and BookBub ads. Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2022-05-16 04:00:00 UTC ]
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HarperCollins has revealed its gender pay gap showing the median difference in salaries between men and women is 10.4% while the mean difference is 16%. Continue reading at The Bookseller
[ The Bookseller | 2018-03-22 00:00:00 UTC ]
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Penguin Random House is to publish Dear Evan Hansen: The Novel, a "sharply funny and poignant" book which will expand upon the story and characters made famous by the Tony Award-winning Broadway musical of the same name. Continue reading at The Bookseller
[ The Bookseller | 2018-03-21 00:00:00 UTC ]
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Pearson has filed its gender pay gap report ahead of new government regulations, showing its overall median gender pay gap in 2017 was 15%, while the mean gap was 21%. Continue reading at The Bookseller
[ The Bookseller | 2018-03-20 00:00:00 UTC ]
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Transworld's managing director Larry Finlay has paid tribute to "one of the world's greatest thinkers" following the death of Stephen Hawking, aged 76. Continue reading at The Bookseller
[ The Bookseller | 2018-03-15 00:00:00 UTC ]
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The CEO of BuzzFeed sees Facebook returning to its roots -- and thinks that’s not a bad thing for BuzzFeed. The post BuzzFeed’s Jonah Peretti: Platforms need to pay publishers or risk regulation appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-03-13 00:00:00 UTC ]
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Women earn 6.2% less than men per hour at the British Library, it has been revealed. Continue reading at The Bookseller
[ The Bookseller | 2018-03-12 00:00:00 UTC ]
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The chief executive of the Society of Authors has challenged publishers to reveal how much they pay writers in their annual financial accounts. Continue reading at The Bookseller
[ The Bookseller | 2018-03-03 00:00:00 UTC ]
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Amazon will adapt the late Scottish author Iain M Banks’ acclaimed space opera Consider Phlebas 30 years after it was first published. Continue reading at The Bookseller
[ The Bookseller | 2018-02-22 00:00:00 UTC ]
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"Facebook is aggressively turning the dial against [brands and publishers]." The post News UK to advertisers: Run your Facebook ads on our sites appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-02-19 00:00:00 UTC ]
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Jeff Daniels will play the inimitable lawyer Atticus Finch in Aaron Sorkin’s forthcoming Broadway adaptation of Harper Lee’s classic novel “To Kill a Mockingbird,” a spokesman for the production announced Thursday. The show, which will be directed by Tony Award-winner Bartlett Sher (“The King and... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-02-16 00:00:00 UTC ]
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One of the world's largest advertisers is threatening to pull its ads from social sites such as Facebook and YouTube if the tech companies don't do more to minimize divisive content on their platforms. Unilever's chief marketing officer, Keith Weed, will call on Silicon Valley on Monday to better... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-02-13 00:00:00 UTC ]
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Taking on Amazon isn’t easy. But after a lot of experimentation, this company is finding success convincing readers to switch from buying to subscribing. Why own a few pieces of media when you can rent access to everything? That pitch defines Netflix, which evolved from an all-you-can-watch DVD... Continue reading at Fast Company
[ Fast Company | 2018-02-06 00:00:00 UTC ]
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Newsweek Media Group's chairman and finance director have resigned from their roles at the company. Newsweek Media Group (formerly IBT Media)--which owns Newsweek, International Business Times and other digital media properties--confirmed in a memo to staff on Thursday that Etienne Uzac and... Continue reading at AdWeek
[ AdWeek | 2018-02-03 00:00:00 UTC ]
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Brand safety, once shorthand for making sure your banner ad isn’t served alongside vulgar content, has become one of digital media’s most pressing issues. Brands are more concerned than ever with how they are perceived online, while platforms struggle with how to police user-generated content... Continue reading at Digiday
[ Digiday | 2018-01-29 00:00:00 UTC ]
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“Logan” director and screenwriter James Mangold has helped bring mainstream comic book films back to the Academy Awards. The “Walk the Line” and “Girl, Interrupted” director earned his first Oscar nomination on Tuesday for adapted screenplay for co-writing the final Wolverine film. Mangold teamed... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-01-24 00:00:00 UTC ]
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News Corp. executive chairman and 21st Century Fox executive co-chairman Rupert Murdoch is taking on Silicon Valley. The media mogul released a statement today noting that if Facebook is going to revamp its news feed to ensure it's publishing the most legitimate, "trusted" news content on its... Continue reading at AdWeek
[ AdWeek | 2018-01-23 00:00:00 UTC ]
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Rupert Murdoch, the media billionaire who controls the Wall Street Journal, called on Facebook Inc. to begin paying publishers fees to carry the news that its users post and share online. His move is a sign of the print industry’s growing frustration with social media. “If Facebook wants to... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-01-23 00:00:00 UTC ]
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Rupert Murdoch is calling on Facebook to pay "trusted" publishers if it wants to carry their news stories and videos, much like a cable company pays networks for their channels.The media mogul, who controls The Wall Street Journal and Fox News, has been among the most vocal of the old media... Continue reading at Advertising Age
[ Advertising Age | 2018-01-23 00:00:00 UTC ]
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Facebook has been fighting something of a losing battle against the problem of fake news, but media mogul Rupert Murdoch thinks he has come up with a solution. He says that the social network should pay "trusted" publishers for the provision of news content. Facebook recently said that it wants... Continue reading at Betanews
[ Betanews | 2018-01-23 00:00:00 UTC ]
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Media mogul Rupert Murdoch — the executive chairman of News Corporation, and the big boss at Fox News, the New York Post and the Wall Street Journal — has a message to Silicon Valley's social media giants: Pay up. Murdoch's specific targets Monday were Facebook and Alphabet's Google, two... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2018-01-23 00:00:00 UTC ]
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