#google-facebook duopoly

Publishing news tagged with #google-facebook duopoly

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33 Major Publishers Are Promising Advertisers a New Level of Safety and Transparency

The Google-Facebook duopoly has proved to be less than perfect. Google's video platform, YouTube, has struggled to provide brand safety, and Facebook is still recovering--PR-wise, at least--from its late 2016 measurement woes. TrustX, a programmatic platform announced last September that... Continue reading at 'AdWeek'

[ AdWeek | 2017-06-15 00:00:00 UTC ]
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What publishers admire about the Google-Facebook duopoly

"Facebook and Google understand the users' needs. They have all the data, they know how to read it and integrate it into products like AMP and Instant Articles." The post What publishers admire about the Google-Facebook duopoly appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2017-02-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #google-facebook duopoly