In this panel—scheduled for May 24, 3–4 p.m. ET, and moderated by Carlyn Robertson, marketing lead at BookBub—book marketing experts will discuss what’s changed in the world of digital advertising in the past year. Topics of discussion include how marketers can adapt as major ad platforms and tech companies adjust targeting options and algorithms and best practices for AMS, Facebook, and BookBub ads. Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2022-05-16 04:00:00 UTC ]
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"The Girl on the Train," J. K. Rowling's "Fantastic Beasts and Where to Find Them," and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-11 00:00:00 UTC ]
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Facebook is pulling back the curtain just enough to tout how much money it's making for publishers. The Menlo Park, Calif.-based company today said its mobile-focused Facebook Audience Network (FAN) had a $1 billion annual run rate during the fourth quarter for advertising spend, with "the... Continue reading at AdWeek
[ AdWeek | 2016-01-07 00:00:00 UTC ]
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#mobile apps
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Fans of Cassandra Clare will be able to watch the TV adaptation of her bestselling series The Mortal Instruments (Walker Books) next month, as Netflix has announced a global release date, excluding the US, of 13th January. Continue reading at The Bookseller
[ The Bookseller | 2015-12-24 00:00:00 UTC ]
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"Steve Jobs" actor Michael Fassbender has been confirmed to star as Harry Hole in the film adaptation of Scandinavian crime writer Jo Nesbo’s global bestseller and thriller, The Snowman (Vintage). Continue reading at The Bookseller
[ The Bookseller | 2015-12-22 00:00:00 UTC ]
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#steve jobs
#harry hole
#film adaptation
#global bestseller
Facebook is changing the advertising policies for its Instant Articles platform, after publishers said restrictions made it too hard for them to generate revenue from content they posted to the social network’s new feature. & ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-12-09 00:00:00 UTC ]
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#advertising policies
#generate revenue
WH Smith boss Stephen Clarke has been awarded a 56% pay rise this year, taking home £3.9m including bonuses in 2015. Continue reading at The Bookseller
[ The Bookseller | 2015-12-08 00:00:00 UTC ]
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Humble Bundle unveiled its latest book pack on Wednesday and, hoo boy, is it a doozy. The pay-what-you-want charity is teaming up with Make for a huge book pack that teaches the basics of Arduino and Pi programming. Pay anything you want for six Make... Continue reading at Engadget
[ Engadget | 2015-12-03 00:00:00 UTC ]
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Media consumers who prefer native digital content now make up nearly half the audience for entertainment in developed markets and more than a third of the audience for publishing and online services. In developing markets, those shares are slightly lower but trending in the same direction, Bain... Continue reading at Advertising Age
[ Advertising Age | 2015-11-30 00:00:00 UTC ]
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#mobile channels
#media companies
#online news
Franklin Watts has paid tribute to its former art director Jonathan Hair, who has died. Continue reading at The Bookseller
[ The Bookseller | 2015-11-24 00:00:00 UTC ]
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Beyond Belief, a new book by Charles Saatchi, brings together the most shocking advertising campaigns of the last century. From racism and sexism to dodgy health claims, nothing was out of bounds for the real-life Mad MenBeyond Belief: Racist, Sexist, Rude, Crude and Dishonest, The Golden Age of... Continue reading at The Guardian
[ The Guardian | 2015-11-19 00:00:00 UTC ]
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#madison avenue
Publisher sees digital advertising growth halve and print advertising worsen with employment and property ads in steep declineJohnston Press has seen digital advertising growth halve and print advertising worsen as employment and property ads suffered steep declines.The regional newspaper... Continue reading at The Guardian
[ The Guardian | 2015-11-19 00:00:00 UTC ]
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Brian Selznick's bestselling book "Wonderstruck" is headed to movie screens, and Julianne Moore has signed on to the project, Deadline reports. Selznick's hefty illustrated children's books have earned him an adoring fan following. "Wonderstruck," published in 2011, followed 2007's "The Invention... Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-11-18 00:00:00 UTC ]
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Perhaps the sky isn't falling after all when it comes to television advertising. Robust TV ad sales in October, as the new television season kicked off, drove the U.S. ad market to its best month this year, according to new data from Standard Media Index (SMI). In the findings from SMI, which... Continue reading at AdWeek
[ AdWeek | 2015-11-18 00:00:00 UTC ]
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#ad sales
#national television
#great job
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#content sites
Fungus the Bogeyman and Stick Man are latest book characters to go on the boxAdaptations of children’s and young adult literature are big news right now, both in film and, increasingly, on television. Mockingjay – Part 2, the climax of Lionsgate’s big screen adaptation of Suzanne Collins’ The... Continue reading at The Guardian
[ The Guardian | 2015-11-15 00:00:00 UTC ]
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#philip pullman
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#vice versa
Can the simple act of listening deepen your relationships, create a better life, and even ensure a smooth holiday dinner? Spiritual director McHugh explores the perks of keeping open ears in ‘The Listening Life.’ Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-11-09 00:00:00 UTC ]
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#pay attention
#simple act
Volume, creativity and analytics. Those were some of the biggest changes publishers noticed in native advertising over the past year, which we discovered at Digiday's "WTF is Native Advertising" event in New York. Top minds from the biggest publishers including Mental Floss, Time Inc., The Onion... Continue reading at Digiday
[ Digiday | 2015-11-04 00:00:00 UTC ]
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#year appeared
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It's a hard call to make, with disincentives for the first to make it, but there's a growing acknowledgement that digital publishers and advertisers have failed to deliver on the promise that digital advertising held. The ability to id ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-10-23 00:00:00 UTC ]
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#digital publishers
Axel Springer has told the readers of Germany's most popular online news site to turn off their ad blockers or pay a fee as Europe's biggest newspaper publisher steps up efforts to protect advertising income.Readers of Bild.de, the Web version of Europe's top-selling newspaper, have to disable... Continue reading at Advertising Age
[ Advertising Age | 2015-10-13 00:00:00 UTC ]
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The overwhelming majority of digital publishers (90 percent) have adopted or are considering adding native advertising to their sites. It’s seen as an effective tool by brands and advertisers, garnering 4.1 times more vi ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-10-13 00:00:00 UTC ]
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Here's a reversal pretty much nobody saw coming: What used to be regarded as one of the most skippable forms of advertising -- custom content -- is now being held up by many in the industry as the thing that just might save advertising from all manner of ad-avoidance behavior, including ad... Continue reading at Advertising Age
[ Advertising Age | 2015-10-12 00:00:00 UTC ]
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#traditional media
#day job