Adapting to Changes in Pay-per-Click Advertising

In this panel—scheduled for May 24, 3–4 p.m. ET, and moderated by Carlyn Robertson, marketing lead at BookBub—book marketing experts will discuss what’s changed in the world of digital advertising in the past year. Topics of discussion include how marketers can adapt as major ad platforms and tech companies adjust targeting options and algorithms and best practices for AMS, Facebook, and BookBub ads. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2022-05-16 04:00:00 UTC ]
News tagged with: #panel—scheduled #digital advertising

Other Publishing stories related to: 'Adapting to Changes in Pay-per-Click Advertising'


The New York Times Invites Advertisers to the Page One Edit Meeting

Among traditional publishing companies, few have the journalistic heft of The New York Times. The 163-year-old institution has long had a strong moat around its newsroom to protect its journalistic integrity from business influences. Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-05-08 00:00:00 UTC ]
More news stories like this |


Trade pays tribute to "insightful" Rendell

Tributes have been paid from across the trade to crime writer Ruth Rendell, described as an “insightful and elegant observer of society”. Rendell died on Saturday (2nd May) at the age of 85. She had been admitted to hospital in January after suffering a critical stroke. The writer, who was... Continue reading at The Bookseller

[ The Bookseller | 2015-05-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #rendell died #critical stroke


Tweets versus Wall Street: analysts fear for Twitter in the battle for advertising

The social network’s results and revenues are failing to impress investors – especially when compared with Facebook’s and Google’sGood news travels fast, but bad news even faster – especially if it’s the release of lacklustre results from Twitter. That’s what happened on Tuesday last week when,... Continue reading at The Guardian

[ The Guardian | 2015-05-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #scheduled release #official release #bad news #published early #$1bn


US pays seven figures for Zaffre's Maestra

Mark Smith at Zaffre, the new adult fiction imprint at Bonnier Publishing, has sold US rights for L S Hilton's Maestra in a seven-figure pre-empt to Putnam. Maestra is the first of three psychological thrillers set in the art world, and has already been optioned by Columbia Pictures for a film... Continue reading at The Bookseller

[ The Bookseller | 2015-04-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mark smith #bonnier publishing #seven-figure pre-empt #art world #columbia pictures #film adaptation


Google donates $213m to help European journalists adapt to digital landscape

Google says it will give European publishers €150 million (NZ$213.6 million) to help them adapt to the challenge of selling news online. Continue reading at Stuff

[ Stuff | 2015-04-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital landscape


Programmatic Advertising Is Zooming In on Local — Will News Sites Be Ready?

The new Borrell Associates projections for the growth of programmatic ad revenue in local digital publishing are, in a word, big. It’s human nature to be hopeful about what’s new, especially if the emerging numbers on recent perfo ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-04-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #programmatic advertising #news sites


Johnston Press chief Ashley Highfield receives £1.65m pay package

Last year’s remuneration for the Scotsman and Yorkshire Post publisher’s chief executive was more than three times that of the previous yearAshley Highfield, chief executive of Johnston Press, a regional newspaper publisher, received a £1.65m pay last year, including a £645,000 bonus.Highfield’s... Continue reading at The Guardian

[ The Guardian | 2015-04-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #johnston press


Apple Watch Creates Wrist-y Business for Publishers, Advertisers

The Apple Watch is officially out today, but the so-called wearable has already sparked an arms race among media companies vying for attention on your wrist.(Does that make it a wrist race?)Newspapers, TV news networks, magazine publishers and radio stations have introduced apps for the Watch.... Continue reading at Advertising Age

[ Advertising Age | 2015-04-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #apple watch #magazine publishers #arms race #radio stations


BBC TV adaptations for Billingham

The BBC has commissioned two TV series based on books by crime writer Mark Billingham, the author revealed on “BBC Breakfast” this morning (21st April). Continue reading at The Bookseller

[ The Bookseller | 2015-04-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #author revealed


You’ve sold 17 million albums and you want to pay me nothing? Pat Pope’s row with Garbage

When the managers of indie giants Garbage asked photographer Pat Pope to use his pictures for no fee, he made a standA professional photographer for more than 20 years, and published in Q, Melody Maker and Rolling Stone, Pat Pope has worked with many of the biggest names in pop and rock music,... Continue reading at The Guardian

[ The Guardian | 2015-04-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #biggest names #david bowie


Random House told it should pay to quote Joseph Goebbels in biography

Nazi minister’s estate sues Random House Germany and imprint Siedler over the use of extracts from his diariesThe estate of Joseph Goebbels, Adolf Hitler’s minister of propaganda, is taking legal action against the publisher Random House over a new biography, claiming payment for the use of... Continue reading at The Guardian

[ The Guardian | 2015-04-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #joseph goebbels #adolf hitler


Scott to direct Moorjani adaptation

Ridley Scott is on board to produce a film adaptation of Anita Moorjani’s book about her four-year battle against cancer (Hay House). Scott has teamed with Giannina Facio and Colet Abedi to option Dying To Be Me, which will be produced through Ridley Scott Films and Cara Films Ltd,... Continue reading at The Bookseller

[ The Bookseller | 2015-04-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #film adaptation #four-year battle


Trade pays tribute to Ion Trewin

Tributes have been paid to a “true friend” of literature, Ion Trewin, who died yesterday (8th April) at the age of 71. Trewin, who was literary director of the Booker Prize Foundation, was diagnosed with untreatable cancer last October. He leaves behind his wife Sue, son Simon, who is head of... Continue reading at The Bookseller

[ The Bookseller | 2015-04-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ion trewin #true friend #literary director #untreatable cancer #son simon


Borough Press pays six figures for Pearson sequel

The Borough Press has pre-empted a sequel to Allison Pearson's I Don't Know How She Does It in a "high six-figure" deal. Executive publisher for fiction and non-fiction Kate Elton signed UK and Commonwealth rights to the book from Caroline Michel at PFD. North American rights were signed by... Continue reading at The Bookseller

[ The Bookseller | 2015-04-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #borough press #allison pearson #high six-figure #executive publisher #caroline michel #st martin


Reorganisation pays off for Quarto

The Quarto Group has “started to deliver” after its reorganisation in 2013, c.e.o. Marcus Leaver said, as the company revealed profits grew in 2014. In 2013 the company rebranded Aurum Publishing Group as Quarto Publishing Group UK, while the Quayside Publishing Group became Quarto Publishing... Continue reading at The Bookseller

[ The Bookseller | 2015-03-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #quarto group #marcus leaver


Making the Decision About Native Advertising

[Sponsored Content] Love it or hate it, native advertising is making a solid impact in the publishing world. It won’t be long before your advertisers will expect you to have a policy on whether or not you embrace it. The post Making the Decision About Native Advertising appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-03-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #native advertising #publishing world


These Promotions Draw Advertisers Like Magnets

[Sponsored Content] Many publishers have a "can't-miss" issue that naturally attracts advertisers. Perhaps the attraction is bonus distribution at the biggest industry event of the year, or is tied to the seasonality of your profession's business cycles. Whatever the reason, this issue has big... Continue reading at Folio Magazine

[ Folio Magazine | 2015-03-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sponsored content


Wimbledon BookFest to pay authors

Wimbledon BookFest is to start paying a fee of £150 each to all participating authors. This will be the first year the 10-day book festival has paid authors for appearing. Previously it only paid chairs of events. The announcement follows a story in The Bookseller in which a number of authors,... Continue reading at The Bookseller

[ The Bookseller | 2015-03-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pay authors #participating authors #wimbledon bookfest #start paying #linda grant


Frog pays £2m for I Education

Yorkshire-based technology company Frog Education has acquired I Education, the owner of assessment tool I am Learning (IAL), in a deal worth more than £2m. Frog Education will integrate IAL, which is used in more than 1,000 schools, into its own services. Continue reading at The Bookseller

[ The Bookseller | 2015-03-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #frog education #deal worth


Film adaptation for Where'd You Go, Bernadette

Maria Semple’s 2012 novel Where’d You Go, Bernadette (Weidenfeld & Nicolson) is being adapted into a film, with Oscar-nominated Richard Linklater lined up to direct.  Continue reading at The Bookseller

[ The Bookseller | 2015-02-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #film adaptation #maria semple