In this panel—scheduled for May 24, 3–4 p.m. ET, and moderated by Carlyn Robertson, marketing lead at BookBub—book marketing experts will discuss what’s changed in the world of digital advertising in the past year. Topics of discussion include how marketers can adapt as major ad platforms and tech companies adjust targeting options and algorithms and best practices for AMS, Facebook, and BookBub ads. Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2022-05-16 04:00:00 UTC ]
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The National Book Award-winning story of how a real-life incident inspired Herman Melville to write 'Moby-Dick' is being adapted as a movie by director Ron Howard. The film stars Chris Hemsworth, Ben Whishaw, and Brendan Gleeson. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-10-21 00:00:00 UTC ]
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#ron howard
BuzzFeed is being bumped up to the digital advertising adult dinner table. On Monday, the company announced in an internal memo that Eric Harris will become chief business operations officer and also join the Interactive Advertising Bureau (IAB) board later this year. BuzzFeed president Greg... Continue reading at AdWeek
[ AdWeek | 2014-10-21 00:00:00 UTC ]
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#native advertising
#tech companies
#ad platforms
#business operations
The mobile advertising boom is more apparent than ever and publishers are now recognizing the success of custom and native ad strategies on mobile. Continue reading at Folio Magazine
[ Folio Magazine | 2014-10-08 00:00:00 UTC ]
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#mobile advertising
At Thursday's Future of Digital Sports Media panels during Advertising Week, the topic of abundance kept coming up: the ever-expanding array of content platforms and networks, a national appetite for live sports programming that shows no signs of satiation, and the rapidly diversifying... Continue reading at Advertising Age
[ Advertising Age | 2014-10-03 00:00:00 UTC ]
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#corporate partners
#full bloom
#ads appearing
#registered users
As she kicks off her third year at the helm of Yahoo, Marissa Mayer is courting advertisers aggressively. She met with 500 advertising and agency executives, representing 350 brands, during the second quarter.And during Advertising Week on Thursday, the CEO worked to convince marketers that her... Continue reading at Advertising Age
[ Advertising Age | 2014-10-02 00:00:00 UTC ]
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#advertising week
#fast company
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#media platform
Girls star Lena Dunham has come under fire for seeking performers to work for free on her lucrative book tour. Continue reading at The Sydney Morning Herald
[ The Sydney Morning Herald | 2014-09-30 00:00:00 UTC ]
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First Braintree, and now PayPal. Ebay's popular online payment system recently announced that merchants selling digital goods can opt to start accepting Bitcoin payments via PayPal's payment portal, if they're based in North America. That means you may soon be able to pay for non-physical goods... Continue reading at PC World
[ PC World | 2014-09-24 00:00:00 UTC ]
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#payment method
Paul Tash, CEO and chairman of the Times, announced the cuts in a memo to employees Thursday, citing a difficult summer that resulted in lower than expected revenue. "Newspaper publishing remains a tough business," he wrote. Anticipating jo ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-09-19 00:00:00 UTC ]
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#expected revenue
Oxford University Press (OUP) is republishing Anthony Trollope’s Barchester Chronicles... Continue reading at The Bookseller
[ The Bookseller | 2014-09-05 00:00:00 UTC ]
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Verso Advertising, has appointed Martha Otis president effective October 1, succeeding Denise Berthiaume, who will step down from running the day-to-day operations of the firm to become chairman. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-03 00:00:00 UTC ]
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Why is it a big deal for publishers to pay to promote their content on Facebook? The post Paying for traffic: the end of the last taboo? appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-09-02 00:00:00 UTC ]
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#big deal
The BBC have optioned Peter May's Lewis Trilogy for a new drama series. According to the... Continue reading at The Bookseller
[ The Bookseller | 2014-08-27 00:00:00 UTC ]
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#drama series
Reducing the click-bait clutter is just the latest in a series of alterations aimed at filtering the news feed for quality. It looks like long-form publishers have something to celebrate. Sponsor content by Parse.ly. The post Why publishers should cheer Facebook’s click-bait crusade appeared... Continue reading at Digiday
[ Digiday | 2014-08-27 00:00:00 UTC ]
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#sponsor content
Facebook's attempt to crack down on publisher click-bait might be well-intentioned, but it could incidentally hurt publishers that produce shorter stories. The post Facebook’s war on click-bait risks collateral damage appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-08-26 00:00:00 UTC ]
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#post facebook
The average pay raise for publishing employees in 2013 was 2.8%, according to PW’s just-concluded salary survey. The percentage increase last year was the same as in 2012, when the survey also found that pay had risen by 2.8%. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-26 00:00:00 UTC ]
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Facebook will reduce “click-bait” posts of outside links that try to lure users with eye-catching headlines.Headlines such as “You’ll never believe why ...” or “This is the craziest thing ever,” are common on the Internet. Publishers, including marketers, post the links on social sites like... Continue reading at PC World
[ PC World | 2014-08-26 00:00:00 UTC ]
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#social sites
#craziest thing
#drive traffic
#gathering feedback
Click-bait articles are rife online. Countless websites ply a trade in leading headlines designed to lure readers in, giving as little away as possible as an encouragement to click through. A virtual prick-tease, if you will. Sometimes the click is worth it, but all too often the article --... Continue reading at Betanews
[ Betanews | 2014-08-26 00:00:00 UTC ]
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#lure readers
#magazine websites
'Stay' follows a teenage cellist, Mia, who must decide whether to die or move forward with life after becoming injured in a car accident. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-08-16 00:00:00 UTC ]
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#movie adaptation
#ya book
#move forward
#car accident
Just over a week ahead of the release of the film adaptation of 'If I Stay,' Gayle Forman's novel, once again, took the top spot on Apple's iBooks bestseller list. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-13 00:00:00 UTC ]
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#ibooks bestsellers
#week ahead
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#gayle forman
Full-page letter by Nobel peace laureate called on British people and political leaders to 'stand firmly with the people of Israel'The publisher of the Guardian has defended its decision to run a newspaper advertisement about the conflict in Gaza that called on David Cameron and other political... Continue reading at The Guardian
[ The Guardian | 2014-08-11 00:00:00 UTC ]
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#david cameron
#elie wiesel
#york observer