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The rise of streaming television has threatened to dethrone Nielsen as the standard-bearer for how every single agency and advertiser measured a TV campaign — creating an even playing field for all parties involved. Now, there are too many new players — such as Samba TV, VideoAmp, Comcore and... Continue reading at 'Digiday'
[ Digiday | 2023-06-20 13:41:01 UTC ]
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#nielsen
BuzzFeed is being bumped up to the digital advertising adult dinner table. On Monday, the company announced in an internal memo that Eric Harris will become chief business operations officer and also join the Interactive Advertising Bureau (IAB) board later this year. BuzzFeed president Greg... Continue reading at 'AdWeek'
[ AdWeek | 2014-10-21 00:00:00 UTC ]
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#business operations
While many publishers are weighing new technology investment priorities like ad platforms, video production or content management systems, Spanfeller Media Group's The Daily Meal has focused its attention on building a kitchen. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2014-10-14 00:00:00 UTC ]
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Yahoo announced a new ad partnership today with Mocean Mobile. Both companies are looking to rev up their mobile ad businesses through the new Mocean Mobile Marketplace. “Mocean Mobile will work with Yahoo to help advertisers and publishers efficiently buy and sell premium mobile inventory,”... Continue reading at 'AdWeek'
[ AdWeek | 2014-02-04 00:00:00 UTC ]
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#ad platforms
#mobile advertising