In this panel—scheduled for May 24, 3–4 p.m. ET, and moderated by Carlyn Robertson, marketing lead at BookBub—book marketing experts will discuss what’s changed in the world of digital advertising in the past year. Topics of discussion include how marketers can adapt as major ad platforms and tech companies adjust targeting options and algorithms and best practices for AMS, Facebook, and BookBub ads. Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2022-05-16 04:00:00 UTC ]
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Random House Germany will have to pay the family of Joseph Goebbels [pictured], Adolf Hitler’s propaganda minister, royalties for extracts from his diaries that are published in a new biography. The biography Goebbels, published in Germany in 2010 under the Siedler imprint and by Penguin Random... Continue reading at The Bookseller
[ The Bookseller | 2015-07-11 00:00:00 UTC ]
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Writers of shorter works could lose out on revenue as company’s Kindle Owners Lending Library and Kindle Unlimited no longer pay per copy downloadedSelf-published authors could be paid as little as $0.006 per page read under new rules planned by Amazon.Writers who make their works available... Continue reading at The Guardian
[ The Guardian | 2015-07-02 00:00:00 UTC ]
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So much for writing short.Last month, Amazon took a page out of Spotify's playbook, electing to start paying its self-published authors by the page rather than per download. The new model was put into action Wednesday—and it looks like the e-commerce giant may now pay writers no more than $0.006... Continue reading at Fast Company
[ Fast Company | 2015-07-02 00:00:00 UTC ]
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An appeals court upheld a lower-court ruling that Apple violated antitrust laws to upset Amazon's control of the ebook market. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-07-01 00:00:00 UTC ]
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#ebook market
On the same day that Apple Music launched, Apple received some bad news from the 2nd U.S. Circuit Court of Appeals. In a 2 to 1 vote, judges ruled that the company did conspire with publishers to inflate the prices of ebooks sold through iBookstore, agreeing with a 2013 ruling. The judges found... Continue reading at Betanews
[ Betanews | 2015-06-30 00:00:00 UTC ]
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A federal appeals court stood by a 2013 decision that found the tech giant guilty of fixing ebook prices with publishers.Apple's last-ditch attempt to avoid paying $450 million to ebook buyers was just quashed, according to the Wall Street Journal. The Second U.S. Circuit Court of Appeals in... Continue reading at Fast Company
[ Fast Company | 2015-06-30 00:00:00 UTC ]
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Apple conspired with publishers to artificially raise the price of ebooks, the Second US Circuit Court of Appeals in Manhattan ruled today, upholding a verdict from 2013. Now that the company has lost its appeal, Apple is expected to pay $450 millio... Continue reading at Engadget
[ Engadget | 2015-06-30 00:00:00 UTC ]
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Just as Spotify has done for music, the new pay-per-page system could change the way ebooks are published and authors paid. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-06-25 00:00:00 UTC ]
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Authors are normally paid a consistent amount for every ebook you download, no matter how much of a page-turner it is. Amazon might just shake up that model before long, though. As of July 1st, the internet giant will pay Kindle Unlimited and Kindle... Continue reading at Engadget
[ Engadget | 2015-06-22 00:00:00 UTC ]
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Publishing company News Corp. said its finances are in good shape and that it would begin paying investors a semiannual cash dividend. Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-06-18 00:00:00 UTC ]
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#rupert murdoch
Amazon is changing the way it pays self-published authors whose books are enlisted in the Kindle Unlimited and Kindle Owners Lending library to a pay-per-page-read model. From 1st July, it will pay Kindle Direct Publishing (KDP) author royalties depending on how many pages of a book a customer... Continue reading at The Bookseller
[ The Bookseller | 2015-06-17 00:00:00 UTC ]
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Why the News Corporation chair should fund his former journalist’s legal costsI know it isn’t fashionable to champion former staff members of the News of the World. It was the newspaper where phone hacking took place and the resulting scandal was the reason that Rupert Murdoch closed it down.But... Continue reading at The Guardian
[ The Guardian | 2015-06-17 00:00:00 UTC ]
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David Nicholls’ Us (Hodder & Stoughton), which was longlisted for last year’s Man Booker Prize, is being adapted into a drama for the BBC. The novel is being adapted by Drama Republic, who recently produced “The Honourable Woman” for BBC2, according to Broadcast. Continue reading at The Bookseller
[ The Bookseller | 2015-06-09 00:00:00 UTC ]
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With competition from Netflix and a host of new digital video providers, the television industry has undergone seismic changes over the last five years. But one thing has remained constant: TV is still by far the most effective advertising medium. That's the finding of a new study Turner... Continue reading at AdWeek
[ AdWeek | 2015-06-09 00:00:00 UTC ]
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To gin up audiences, an untraditional news publisher is leaning on a very traditional strategy: advertising. Ozy.com -- a slick-looking website that's flush with investor cash but had just 1.2 million unique visitors in April, according to ComScore -- is spending more than a million bucks across... Continue reading at Advertising Age
[ Advertising Age | 2015-06-05 00:00:00 UTC ]
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#consumer marketing
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There is a consensus in advertising that mobile video is the future, but that future is still hazy. Mobile video can run in apps like Facebook, Snapchat and YouTube or be bought through ad networks that serve the mobile Web. There are six-second, 15-second and 30-second formats, and there are... Continue reading at AdWeek
[ AdWeek | 2015-06-05 00:00:00 UTC ]
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Since Time Inc. became an indepedent publicly traded company last June, executives at the nation's large magazine publisher have tried to convince Wall Street investors that it's quickly transforming into a digital-first media company. It's certainly made strides, introducing video series,... Continue reading at Advertising Age
[ Advertising Age | 2015-05-29 00:00:00 UTC ]
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Email newsletters are increasingly popular as a way for readers to cut through the online clutter. That trend has given rise to newsletters that are designed to be read entirely in email. These products, say publishers including Quartz and Ozy, are based on the counterintuitive idea that the end... Continue reading at Digiday
[ Digiday | 2015-05-26 00:00:00 UTC ]
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#increasingly popular
The BBC is adapting Hilary Mantel’s novel about the French Revolution, A Place of Greater Safety, following its recent adaptation of her Man Booker Prize-winning Tudor novels, Wolf Hall and Bring Up The Bodies (all Fourth Estate). The 1992 novel tells the story of three young men who were key... Continue reading at The Bookseller
[ The Bookseller | 2015-05-14 00:00:00 UTC ]
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The $4.4bn purchase by the US telecoms giant will help overcome the ad industry’s biggest problem Verizon buying AOL wasn’t the last deal we in agency land ever expected, but to most it’s come as a bit of a shock. It feels to me more like Apple buying Beats, than Comcast trying to merge with... Continue reading at The Guardian
[ The Guardian | 2015-05-14 00:00:00 UTC ]
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#ad industry
#time warner
#rorschach test