In this panel—scheduled for May 24, 3–4 p.m. ET, and moderated by Carlyn Robertson, marketing lead at BookBub—book marketing experts will discuss what’s changed in the world of digital advertising in the past year. Topics of discussion include how marketers can adapt as major ad platforms and tech companies adjust targeting options and algorithms and best practices for AMS, Facebook, and BookBub ads. Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2022-05-16 04:00:00 UTC ]
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The adaptation will also star actors Paul Dano and Lily James. It's being directed by Tom Harper of 'Peaky Blinders.' Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-02-26 00:00:00 UTC ]
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Even if you've never heard of PlayBuzz, you've probably come across its end product. Its platform is behind such Facebook quizzes as "Which Disney Mom Are You?" and lists like "18 Photos That Prove That Online Dating Is Terrifying." The company, thanks to the virality of such content, has become... Continue reading at Advertising Age
[ Advertising Age | 2015-02-25 00:00:00 UTC ]
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With Poland's OpenBooks.com readers can download and read self-published books for free and decide to pay for them only if they want. The post OpenBooks: A Self-Publishing Bookstore Where You Read First, Pay Later appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-02-23 00:00:00 UTC ]
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For Thrillist, remnant advertising is non-existent and ads aren't sold programmatically. Instead, the digital publisher embraced ecommerce. That business is now three times the size of its ad business. Continue reading at AdAge.com Continue reading at Advertising Age
[ Advertising Age | 2015-02-10 00:00:00 UTC ]
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Video consumption continues to accelerate, and traditional publishers need to keep an eye on this ever-continuing burgeoning market. Video ad revenue is expected to jump again by 26.1% in 2015 after an approximate expenditure of C$145 million ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-01-30 00:00:00 UTC ]
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Glossy magazine publisher Conde Nast, which owns Vogue and Vanity Fair, is enlisting its editors to consult with advertisers and help them create articles and images.The move -- which comes with the rollout of 23 Stories by Conde Nast, a new department charged with creating content for brands --... Continue reading at Advertising Age
[ Advertising Age | 2015-01-27 00:00:00 UTC ]
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Snapchat has attracted a big lineup for the launch of its media service called Discover, which will host branded properties for Yahoo, People, Cosmopolitan, the Food Network, Daily Mail, Vice, CNN and others. Such media players are setting up channels on the messaging service to post their... Continue reading at AdWeek
[ AdWeek | 2015-01-27 00:00:00 UTC ]
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Sonny Mehta has paid tribute to former colleague Simon Master [pictured], who died suddenly last week, with Mehta telling The Bookseller he felt “extremely privileged to have known him”. Master died on Friday (16th January) while on holiday, at the age of 70. He was formerly deputy group... Continue reading at The Bookseller
[ The Bookseller | 2015-01-23 00:00:00 UTC ]
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Raymond Briggs’ children’s book to be remade as four-part series featuring mix of animation and live action that will be centrepiece of channel’s Christmas 2015 scheduleFungus the Bogeyman is to be brought to back to life by Sky in a four-part adaptation of the Raymond Briggs children’s book.The... Continue reading at The Guardian
[ The Guardian | 2015-01-13 00:00:00 UTC ]
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The French Publishers Association (Syndicat National de l’Edition, SNE) said in a statement this afternoon that it was “deeply upset” by today's terror attack against publication Charlie Hebdo and “freedom of the press, expression and right to publish, the foundations of democracy.” Continue reading at The Bookseller
[ The Bookseller | 2015-01-08 00:00:00 UTC ]
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Condé Nast on Monday won a federal judge's preliminary approval to pay $5.85 million to settle a class-action lawsuit by thousands of former interns who claimed the magazine publisher underpaid them. Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-12-30 00:00:00 UTC ]
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Foyles has defended the wages of its staff after an online petition called on the company to pay booksellers the Living Wage. The petition at Change.org was set up today (11th December) by Lindsay Woods, who is campaigning for the six-store company to pay all its workers “at least the London... Continue reading at The Bookseller
[ The Bookseller | 2014-12-12 00:00:00 UTC ]
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This past November, author Laura Hillenbrand published a young adult version of her 2010 bestseller 'Unbroken' (itself still on bestseller lists). The book for younger readers is also selling well, though reviewers disagree on whether it's necessary. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-12-12 00:00:00 UTC ]
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Crime novels The Cuckoo’s Calling and The Silkworm, written under the author’s pseudonym, to form the basis of new dramaThe BBC will adapt the crime novels written by JK Rowling under the pseudonym Robert Galbraith, its second collaboration with the Harry Potter author.The Cuckoo’s Calling, the... Continue reading at The Guardian
[ The Guardian | 2014-12-11 00:00:00 UTC ]
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Author CJ Daugherty discusses the release Night School the Web Series based on her bestselling YA novels — the first of its kind in the UK. The post Author C.J. Daugherty on Adapting Book-to-Web Series appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-12-05 00:00:00 UTC ]
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Web publishers for 15 years have struggled with getting readers to pay for content they are accustomed to acquiring for free. Pay walls have been built and dismantled, print-and-digital packages have launched and often failed, but Google's going to see if viewers are happy to throw coins into... Continue reading at AdWeek
[ AdWeek | 2014-11-21 00:00:00 UTC ]
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Premium programmatic is a hot concept, and it's catching on. The ad industry's top brands are embracing more automation for digital campaigns—Cadillac, Tory Burch, CBS—and publishers are too. Instead of open exchanges where low-quality advertisers compete for low-quality Web inventory, a more... Continue reading at AdWeek
[ AdWeek | 2014-11-20 00:00:00 UTC ]
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Netflix has announced plans to adapt Lemony Snicket’s A Series of Unfortunate Events as a drama series. Netflix has teamed up with Paramount to produce the series and a search for the director is underway. Continue reading at The Bookseller
[ The Bookseller | 2014-11-07 00:00:00 UTC ]
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For companies like Google, facing problems with the law across Europe has become a common thing. The most recent example of this is now taking place in Spain, where the country's parliament just gave the go-ahead to what's being known as the "Google... Continue reading at Engadget
[ Engadget | 2014-10-31 00:00:00 UTC ]
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Sales bumps after books are adapted as movies or TV shows are nothing new, but 'Gone Girl' author Flynn and 'Outlander' writer Gabaldon are seeing their older books reappear and hold steady on bestseller lists as well. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-10-30 00:00:00 UTC ]
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