In this panel—scheduled for May 24, 3–4 p.m. ET, and moderated by Carlyn Robertson, marketing lead at BookBub—book marketing experts will discuss what’s changed in the world of digital advertising in the past year. Topics of discussion include how marketers can adapt as major ad platforms and tech companies adjust targeting options and algorithms and best practices for AMS, Facebook, and BookBub ads. Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2022-05-16 04:00:00 UTC ]
News tagged with:
#panel—scheduled
#digital advertising
Programmatic has become a universal buzzword for automated advertising technology. But it's a blanket term used to describe a lot of digital advertising solutions. What's more, many still see it as a cookie-based technology that allows publishers to move cheap, remnant inventory quickly and... Continue reading at Folio Magazine
[ Folio Magazine | 2014-08-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#programmatic advertising
Hachette Book Group is “sharing too small a portion” of the revenue from ebooks with... Continue reading at The Bookseller
[ The Bookseller | 2014-07-30 00:00:00 UTC ]
More news stories like this |
There is a long-held belief among content publishers -- including many we are partnered with -- that they shouldn't pay to amplify their content. Their clear aversion most often comes from some dogmatic belief that quality content doesn't require paid promotion. For them, paying to promote... Continue reading at Advertising Age
[ Advertising Age | 2014-07-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#core part
#largest advertisers
#online publisher
Everything from novels to movies, video games, and even government reports have been given the graphic novel treatment. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#video games
Apple agrees to pay as much as $400m to settle a lawsuit over accusations it colluded with publishers to fix ebooks prices. Continue reading at BBC World
[ BBC World | 2014-07-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#apple agrees
iPad manufacturer to pay damages contingent upon appeals court ruling over whether it conspired with publishers to fix pricesApple has agreed to pay $450m (£262.7m) in the US to settle claims the iPad manufacturer conspired with five major publishers to fix ebook prices.It came ahead of damages... Continue reading at The Guardian
[ The Guardian | 2014-07-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#apple agrees
#settle claims
#damages trial
#harper collins
#simon schuster
#ebook purchasers
Apple has reached a settlement in a long-standing case that accused the company of fixing the price on ebooks, with the company paying up to $400 million, depending on the outcome of its appeal in the case, a law firm has announced. Apple would pay the $400 million in the class-action lawsuit if... Continue reading at PC World
[ PC World | 2014-07-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#$400 million
#law firm
#class-action lawsuit
Under a proposed agreement to settle damages in its ebook price-fixing case, Apple would pay consumers $400 million if Judge Denise Cote's 2013 decision is affirmed on appeal. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#proposed agreement
#settle damages
In the UK, the Society of Authors’ chief executive claims that traditional publishers’ terms 'are no longer fair or sustainable' for author's to make a living. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-07-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#longer fair
#traditional publishing
#traditional publishers
'Wild' stars Reese Witherspoon as memoir author Cheryl Strayed, who hiked the Pacific Crest Trail after experiencing various personal crises. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-07-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#movie adaptation
If digital publishers thought they had native advertising all to themselves, they may want to think again.Some of the world's biggest ecommerce sites are getting in the native game, courtesy of a partnership between native ad-tech company TripleLift, and BazaarVoice, a technology company that... Continue reading at Advertising Age
[ Advertising Age | 2014-07-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#native advertising
#technology company
A change to a policy at Conde Nast that affects major beauty advertisers is sending waves of anxiety through some of its largest magazines, including Vogue and Glamour.Referred to internally as the "beauty rotation," the policy long dictated the order in which ads from Revlon, Estee Lauder,... Continue reading at Advertising Age
[ Advertising Age | 2014-07-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#conde nast
#beauty advertisers
#ad buyers
#procter gamble
Kraft, Nike, Target and Walmart are trialing new video technology that makes ads interactive. In the case of Kraft, a 15-second clip comes with pop-up information on the brand and its products. As the video runs, a click over one of the frames pulls up a pastry recipe or product details for... Continue reading at AdWeek
[ AdWeek | 2014-07-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#santa monica
#raised $2
#growing segment
#digital advertising
#michael lazerow
#ben barokas
"The Fault in Our Stars" author announced that Sarah Polley has been chosen by Paramount to write and direct a film based on his YA book, 'Looking for Alaska.' Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#film based
#john green
#author announced
#ya book
Google is buying a mDialog, a small player in the digital video ad space to add to the search giant's DoubleClick collection. Canada-based mDialog provides technology to major media companies such as broadcasters, who use it to serve ads against their shows wherever they run digitally—across... Continue reading at AdWeek
[ AdWeek | 2014-06-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#moving forward
#apple tv
#media companies
Online audiences are oohing and ahhing over Netflix's New York Times branded content on women inmates, tied to the hit series Orange Is the New Black. While this is one of the first pieces created out of the Grey Lady's T Brand Studio, Netflix isn't new to the native advertising. And a source... Continue reading at AdWeek
[ AdWeek | 2014-06-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#online brand
#vice president
#branded content
Adaptive Studios is an unusual venture that looks to find abandoned intellectual property and revive it for production in a wide variety of media. The venture has launched Adaptive Books and released its first title this month. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#adaptive studios
#wide variety
Spain's Pentian crowdfunding platform for books offers a new business model: paying 50% of profits from book sales to backers of the book and 40% to the author. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-06-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book sales
#books offers
#business model
Community news publishers everywhere are searching hard for new revenue. But who knew that dollars might be staring them virtually in the face? Broadstreet, which provides ad services to news publishers, is offering a new ad unit c ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-06-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad services
#news publishers
#ad unit
No one knows how the first book-to-film critics panel at BookCon will go, least of all Matt Atchity, the editor-in-chief of the online film review site Rotten Tomatoes, who is going to be moderating. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-31 00:00:00 UTC ]
More news stories like this |