In this panel—scheduled for May 24, 3–4 p.m. ET, and moderated by Carlyn Robertson, marketing lead at BookBub—book marketing experts will discuss what’s changed in the world of digital advertising in the past year. Topics of discussion include how marketers can adapt as major ad platforms and tech companies adjust targeting options and algorithms and best practices for AMS, Facebook, and BookBub ads. Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2022-05-16 04:00:00 UTC ]
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#panel—scheduled
#digital advertising
Here is some good news for marketers: More consumers trust advertising compared with six years ago, according to a new report from Nielsen that polled people in 58 countries.While word-of-mouth recommendations remain a brand's best friend by far, confidence in various forms of paid advertising... Continue reading at Advertising Age
[ Advertising Age | 2013-09-25 00:00:00 UTC ]
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#newspaper advertising
#fell slightly
#percentage points
More than half of marketer and agency professionals surveyed by Advertiser Perceptions predicted they would increase ad spending in digital media during the next 12 months, far more than the share predicting the same for traditional channels such as cable TV (31%), broadcast TV (20%), magazines... Continue reading at Advertising Age
[ Advertising Age | 2013-09-24 00:00:00 UTC ]
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It's the last week to pitch your stories and book advertising in our printed Frankfurt Book Fair Show Daily issues running October 8-11. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-09-12 00:00:00 UTC ]
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The Humble business model can apply to anything. Now, you can pay what you want for stand-up comedy in addition to ebooks, music and video games. For the next two weeks, you can get comedy specials from Maria Bamford, Tig Notaro, Hannibal Buress and Jim Norton for as little or as much as you... Continue reading at Engadget
[ Engadget | 2013-08-29 00:00:00 UTC ]
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#good friend
#humble mumble
#humble bundle
With the likes of Flipboard, Google Currents, Pulse and other magazine-style newsreaders competing for your attention, the folks at Inq Mobile are aiming to delight audiences by delivering personalized content from unexpected sources. As creators of one of the first Facebook phones, they're now... Continue reading at Engadget
[ Engadget | 2013-08-28 00:00:00 UTC ]
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#greater variety
#news sources
#news articles
News Corp.—which now includes The Wall Street Journal but not 20th Century Fox—is adopting a new strategy for making money from digital advertising: It will no longer sell inventory through outside ad networks but will handle those automated sales itself.The news and information company, which... Continue reading at Crains New York
[ Crains New York | 2013-08-22 00:00:00 UTC ]
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#york post
#digital properties
#50% higher
#premium space
21st Century Fox has bought a 5 per cent stake in Vice Media, the digital media company that evolved from Vice magazine, in a deal which values it at $1.4 billion (£895 million). Continue reading at Media Week
[ Media Week | 2013-08-19 00:00:00 UTC ]
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#vice media
#vice magazine
#5% stake
Following up on a story on ESPN's global dominance, The Atlantic has published a series of charts that show why the sports network remains so expensive––and why men continue to pay for its premium. The network's internal research, which polls its subscribers (take from that what you will), finds... Continue reading at Fast Company
[ Fast Company | 2013-08-15 00:00:00 UTC ]
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#nate silver
#tv companies
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'Speak' was a finalist for the National Book Award for Young People's Literature. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-08-03 00:00:00 UTC ]
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A new bi-annual publication dedicated to the unpaid workforce looks anything but entry-level. Intern magazine marks a new meta-high in the publishing industry: Unpaid interns who work in media are paying plenty of attention to a media launch dedicated to unpaid interns. If you had to think... Continue reading at Fast Company
[ Fast Company | 2013-07-30 00:00:00 UTC ]
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#publishing industry
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#kickstarter campaign
Compensation bounced back for advertising sales or regional managers in this year’s survey after falling dramatically in 2012. Continue reading at Folio Magazine
[ Folio Magazine | 2013-07-26 00:00:00 UTC ]
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#advertising sales
#regional manager
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Like ad sales or regional managers, salaries for advertising salespeople, account executives or category managers fell last year—they didn’t bounce back for this segment in 2013 though. Continue reading at Folio Magazine
[ Folio Magazine | 2013-07-26 00:00:00 UTC ]
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Salary trends switched and the gap between b-to-b, consumer and association advertising sales directors shrunk in this year’s survey. Continue reading at Folio Magazine
[ Folio Magazine | 2013-07-26 00:00:00 UTC ]
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The definition of magazine advertising sales has changed dramatically in recent years. New products, new competition and new market forces are expanding the role. Print, still an important piece of the puzzle, is just that—a piece. Continue reading at Folio Magazine
[ Folio Magazine | 2013-07-25 00:00:00 UTC ]
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#important piece
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The film adaptation of Cheryl Strayed's memoir 'Wild' will be brought to the big screen by Fox Searchlight Pictures. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-07-19 00:00:00 UTC ]
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#film adaptation
#cheryl strayed
#big screen
'Saving Mr. Banks' stars Tom Hanks as Walt Disney and Emma Thompson as 'Poppins' author P.L. Travers in the story of how the children's book became a Disney film. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-07-17 00:00:00 UTC ]
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#mary poppins
#saving mr
#walt disney
#emma thompson
Publishers including Maxim, Radar Online, Guitar World and USA Today Sports Media are experimenting with a pay wall that instead of charging readers requires them to watch an advertiser's video. The tactic, which uses a system ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-07-12 00:00:00 UTC ]
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#pay wall
#radar online
As the digital ad market races toward programmatic and native, do advertisers have any use for blog networks like Glam Media and Say Media? Once, such networks were seen as an innovative way to pinpoint thousands of tiny blogs on the Web and roll them up for advertisers. But now, with... Continue reading at AdWeek
[ AdWeek | 2013-07-09 00:00:00 UTC ]
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#recently moved
#cautionary tale
#ad pie
A day after news broke of actor James Gandolfini's death, entertainment magazines are lining up content to commemorate The Sopranos star’s life and work. An Entertainment Weekly spokesperson said that the magazine would include a tribute to Gandolfini in its “All Time Greatest” double issue, on... Continue reading at AdWeek
[ AdWeek | 2013-06-21 00:00:00 UTC ]
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#news broke
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For all the good native advertising does for brands, a big roadblock the digital ad form faces is its ability to scale, said AOL CEO Tim Armstrong at a breakfast event this morning in New York. "I think it's beneficial, overall, for brands. I think there's a danger, though, that native... Continue reading at AdWeek
[ AdWeek | 2013-06-13 00:00:00 UTC ]
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#publishing community
#long run
#online services
#user experience