In this panel—scheduled for May 24, 3–4 p.m. ET, and moderated by Carlyn Robertson, marketing lead at BookBub—book marketing experts will discuss what’s changed in the world of digital advertising in the past year. Topics of discussion include how marketers can adapt as major ad platforms and tech companies adjust targeting options and algorithms and best practices for AMS, Facebook, and BookBub ads. Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2022-05-16 04:00:00 UTC ]
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In the heyday of print advertising, the rules seemed simpler. Competition from television, radio, and other forms advertising was a factor, but each medium was distinct—with its own attributes, value propositions, and measurements. The Web changed all that. Along with the suicidal dilemma of... Continue reading at Folio Magazine
[ Folio Magazine | 2012-05-24 00:00:00 UTC ]
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London, England – The World e-Reading Congress drew a number of influential speakers in London today, including Duncan Edwards, CEO of Hearst Magazines International, who highlighted the striking rise of tablet publishing. Hearst is ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-05-16 00:00:00 UTC ]
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Two New York meetings—the annual Book Industry Study Group (BISG) Making Information Pay... Continue reading at The Bookseller
[ The Bookseller | 2012-05-11 00:00:00 UTC ]
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#big data
Time Inc. reports a loss in both advertising and subscription revenue in the first quarter of 2012. Ad revenue decreased five percent (equivalent to $19 million), with subscription revenue down two percent (valued at $6 million). Continue reading at Folio Magazine
[ Folio Magazine | 2012-05-02 00:00:00 UTC ]
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Despite a cheeky promotional claim that profitability is "not something we think about," Punch has a grand vision of becoming a lucrative tablet publishing platform. But first, a quiz: hedge fund or organic farm?David Bennahum is the CEO of Punch, a news and entertainment app that launched last... Continue reading at Fast Company
[ Fast Company | 2012-04-17 00:00:00 UTC ]
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Getting to the consumer, getting the right content to that consumer, and then making this... Continue reading at The Bookseller
[ The Bookseller | 2012-04-16 00:00:00 UTC ]
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In July 2011, when Harvard Business School changed the name of its book publishing operation to Harvard Business Review Press to match its strongest brand, the Harvard Business Review magazine, it wasn’t clear what kind of impact it might have. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-04-13 00:00:00 UTC ]
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Amazon is paying authors $1 for every audiobook they sell if they sign up to its Audible Author... Continue reading at The Bookseller
[ The Bookseller | 2012-04-13 00:00:00 UTC ]
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With Conde Nast, Hearst and Meredith launching their own digital newsstand in the form of Next Issue Media, it’s clear that magazine publishers are counting on tablets for future growth. Forecasts predicting rapid tablet adoption abound. e ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-04-09 00:00:00 UTC ]
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Pearson chief executive Marjorie Scardino earned almost £2.5m in 2011, down on £2.... Continue reading at The Bookseller
[ The Bookseller | 2012-03-26 00:00:00 UTC ]
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The parties in Germany's ruling coalition have proposed a new protective copyright law for news publishers to ensure they are compensated by "commercial traders" that use pieces of their copyrighted content online, according to an automat ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-03-07 00:00:00 UTC ]
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As publishers attempt to make online advertising a profitable and engaging business model, real time bidding on Web inventory by prospective clients is becoming more prevalent. Conde Nast launched a private Web ad exchange with AdMeld for select clients in late 2011, and now smaller publishers... Continue reading at Folio Magazine
[ Folio Magazine | 2012-02-23 00:00:00 UTC ]
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Bridal publication The Knot renewed its bridal program with floral delivery service Teleflora after a successful campaign debut in 2011. Continue reading at Folio Magazine
[ Folio Magazine | 2012-02-22 00:00:00 UTC ]
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CARMEL — Putnam County is paying more than $13,000 to an outside law firm for defending it against a lawsuit brought by Elizabeth Ailes, a weekly newspaper publisher and the wife of Fox News honcho Roger Ailes. Elizabeth Ailes, who owns the ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-02-03 00:00:00 UTC ]
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vjoon®, a leading provider of cross-media publishing platforms and a global Adobe Digital Publishing Suite (DPS) reseller, announces that vjoon customers such as Condé Nast, National Geographic, Reader’s Digest, Red Bull, ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-01-19 00:00:00 UTC ]
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HarperCollins has paid a high six figure sum for world rights in a memoir about saving horses in... Continue reading at The Bookseller
[ The Bookseller | 2011-11-28 00:00:00 UTC ]
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One of the new print ads running for Ivory in select magazines in November and December. The brand also has a Facebook page. Continue reading at The New York Times
[ The New York Times | 2011-11-08 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Fri, 02/09/2011 - 08:00 Waterstone's has refused 100 of its longest-serving staff a pay rise given to the rest of the company. The bookselling chain wrote to 100 staff on a "legacy contract" last Friday (26th August) informing them that they would... Continue reading at The Bookseller
[ The Bookseller | 2011-09-01 00:00:00 UTC ]
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Publication Date: Thu, 25/08/2011 - 09:49 BBC Four has acquired an Australian adaptation of Christos Tsiolkas Man Booker-longlisted novel The Slap. Hotel Rwanda actress Sophie Okenedo, Jonathan La Paglia and Melissa George will star in the series of eight one-hour episodes, described as a... Continue reading at The Bookseller
[ The Bookseller | 2011-08-25 00:00:00 UTC ]
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Glamour wants readers to scan the Facebook icon next to the singer Rihanna, and other icons placed throughout the issue. Continue reading at The New York Times
[ The New York Times | 2011-08-23 00:00:00 UTC ]
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