Why Americans, Especially Men, Continue to Pay So Much for ESPN

Following up on a story on ESPN's global dominance, The Atlantic has published a series of charts that show why the sports network remains so expensive––and why men continue to pay for its premium. The network's internal research, which polls its subscribers (take from that what you will), finds viewers consistently tune into ESPN, which ranks among the top four broadcast networks: CBS, ABC, NBC, and Fox. When narrowing down the demographics, ESPN says its surveys show it is the favorite TV destination for adult men, ranking higher than any broadcast or cable network from 1998 to 2012. All this audience research helps the Disney–owned network (and Nate Silver's new home) justify commanding more than any other channel in subscriber fees, charging pay–TV companies about $5 for each subscriber monthly. That amounts to $6.5 billion in revenue (a figure that doesn't include advertising) from the nearly 100 million households with cable or satellite TV. Contrast that to CBS: In its recent high–profile fee dispute with Time Warner Cable, America's most–watched network had complained about receiving less than $1 per subscriber per month.Read Full Story     Continue reading at 'Fast Company'

[ Fast Company | 2013-08-15 00:00:00 UTC ]

Other news stories related to: "Why Americans, Especially Men, Continue to Pay So Much for ESPN"


Comcast Is Starting A Video Platform That Will Challenge Facebook And YouTube

The new service, called Watchable, will reportedly bring content from Vox, BuzzFeed, and other publishers to Xfinity boxes.Comcast is currently working on a new digital video platform called "Watchable," with plans to launch later this year with some major partners. According to Business... Continue reading at Fast Company

[ Fast Company | 2015-08-15 00:00:00 UTC ]
More news stories like this


How Marvel's API Will Change Cultural Criticism

Once again, comic fans are blazing a new path online.Anyone who gets their news online knows data journalists are trying to change cultural criticism. Browse around today and you can see Vox.com explaining the "7 things Kindle highlights tell us about readers," or Nate Silver's FiveThirtyEight... Continue reading at Fast Company

[ Fast Company | 2014-06-12 00:00:00 UTC ]
More news stories like this


Why Americans, Especially Men, Continue to Pay So Much for ESPN

Following up on a story on ESPN's global dominance, The Atlantic has published a series of charts that show why the sports network remains so expensive––and why men continue to pay for its premium. The network's internal research, which polls its subscribers (take from that what you will), finds... Continue reading at Fast Company

[ Fast Company | 2013-08-15 00:00:00 UTC ]
More news stories like this