Adapting to Changes in Pay-per-Click Advertising

In this panel—scheduled for May 24, 3–4 p.m. ET, and moderated by Carlyn Robertson, marketing lead at BookBub—book marketing experts will discuss what’s changed in the world of digital advertising in the past year. Topics of discussion include how marketers can adapt as major ad platforms and tech companies adjust targeting options and algorithms and best practices for AMS, Facebook, and BookBub ads. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2022-05-16 04:00:00 UTC ]
News tagged with: #panel—scheduled #digital advertising

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News UK advertises for 'privacy adviser'

Publisher of the Sun and the Times places advert for position requiring knowledge of privacy issues in the digital eraNews UK, owner of the Sun, the Times and Sunday Times, is hiring a "privacy adviser" two years after the hacking scandal threatened to engulf the company.It has advertised the... Continue reading at The Guardian

[ The Guardian | 2014-02-13 00:00:00 UTC ]
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Travelers Can Now Pay For Flights Via Social Media

KLM Royal Dutch Airlines said the decision to add payment via social media came from customer requests.Passengers can now pay for their flights via social media on KLM Royal Dutch Airlines. The company announced Tuesday that passengers will be able to use Facebook and Twitter to book flights,... Continue reading at Fast Company

[ Fast Company | 2014-02-13 00:00:00 UTC ]
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When Publishers Pay for Video Ad Views

Quality video ad inventory is still scarce. That's why companies such as Conde Nast, Meredith, AOL, and Entrepreneur.com are eager to generate as many video views as they possible can, and why they buy traffic from platforms like Swagbucks to help.The post When Publishers Pay for Video Ad Views... Continue reading at Digiday

[ Digiday | 2014-02-10 00:00:00 UTC ]
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Advertising sales could transform as programmatic trading takes off

Computer auction-based system is set to go beyond its roots in display sector but questions remain on transparencyProgrammatic trading of advertising has been around for a decade or so, but advocates believe 2014 could be the year it breaks out beyond its online display roots and takes hold in... Continue reading at The Guardian

[ The Guardian | 2014-02-10 00:00:00 UTC ]
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IAB To Advertisers: Time to Step Up Your Mobile Game

The Interactive Advertising Bureau primarily exists to help grow the pie of digital advertising dollars. So, as it kicks off its annual leadership meeting this week, it's focusing on where that growth is expected to occur: mobile.Today, the IAB -- along with a group of publishers including AOL,... Continue reading at Advertising Age

[ Advertising Age | 2014-02-10 00:00:00 UTC ]
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Intersections: Data and Digital Advertising

As they now become digital publishers, newspaper organizations have a glut of audience insight into what both readers want and advertisers want to know. &ldquo;Newspapers &hellip; are among the most trusted brands for providing valuable a ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-02-06 00:00:00 UTC ]
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Gaiman novels adapted for TV

Neil Gaiman’s Anansi Boys (Headline Review) is to be made into a television series for the... Continue reading at The Bookseller

[ The Bookseller | 2014-02-04 00:00:00 UTC ]
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Neil Gaiman's American Gods and Anansi Boys will be adapted for TV

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[ The Guardian | 2014-02-04 00:00:00 UTC ]
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Publishers advertise for chair of new press regulator

Wanted: someone unconnected with the newspaper and magazine publishing industry willing to take on the burden of chairing a new press regulator for £150,000 a year.Applicants are being invited for the inaugural chair of the Independent Press Standards Organisation (Ipso) in an advert placed in... Continue reading at The Guardian

[ The Guardian | 2014-02-03 00:00:00 UTC ]
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Class Plaintiffs: Apple Should Pay $840 Million in Damages

If the plaintiff number is granted, it would put the total damages in this ebook conspiracy at over $1 billion. Five publishers have already paid $166 million. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-03 00:00:00 UTC ]
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Web advertising: still a small net in a very large pond

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[ The Guardian | 2014-02-02 00:00:00 UTC ]
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Is $319.20 Too Much to Pay for an Ebook?

In an article for the Paris Review, “This Month’s Most Expensive E-Books," Dan Piepenbring wonders 'what's the limit one is willing to pay for a digital edition?" Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-01-31 00:00:00 UTC ]
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Fairfax to pay Kim Williams $95,000 plus legal costs after inaccurate article

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[ The Guardian | 2014-01-29 00:00:00 UTC ]
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Advertising Age to Reduce Its Print Frequency

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[ Editor & Publisher | 2014-01-07 00:00:00 UTC ]
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Daily Mail editor Paul Dacre's pay rises to £1.85m

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[ The Guardian | 2014-01-07 00:00:00 UTC ]
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Native advertising is the new paywall in media economics - but is it here to stay?

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[ The Guardian | 2014-01-05 00:00:00 UTC ]
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Why Is Hard News a Hard Sell for Advertisers?

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[ Advertising Age | 2014-01-01 00:00:00 UTC ]
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[ Folio Magazine | 2013-12-30 00:00:00 UTC ]
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Native Advertising Wasn't Really So Viral in 2013

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[ AdWeek | 2013-12-23 00:00:00 UTC ]
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