Programmatic has become a universal buzzword for automated advertising technology. But it's a blanket term used to describe a lot of digital advertising solutions. What's more, many still see it as a cookie-based technology that allows publishers to move cheap, remnant inventory quickly and easily. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2014-08-08 00:00:00 UTC ]
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Programmatic has become a universal buzzword for automated advertising technology. But it's a blanket term used to describe a lot of digital advertising solutions. What's more, many still see it as a cookie-based technology that allows publishers to move cheap, remnant inventory quickly and... Continue reading at Folio Magazine
[ Folio Magazine | 2014-08-08 00:00:00 UTC ]
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#programmatic advertising
Early this football season, the National Football League began shifting tactics to engage younger fans on social media as people reallocate their attention from TV to digital content that is fun, snackable and highly visual. With Super Bowl 57 quickly approaching, Big Game advertisers--who spent... Continue reading at AdWeek
[ AdWeek | 2023-02-08 19:41:19 UTC ]
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#digital content
#football season
The business news publisher Bloomberg Media will stop serving open-market third-party programmatic display advertising on both its website and mobile app, beginning Jan. 1, 2023, according to chief executive officer Scott Havens. The publisher will also discontinue its use of vendors whose... Continue reading at AdWeek
[ AdWeek | 2022-10-11 09:54:39 UTC ]
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#news publisher
#mobile app
#bloomberg media
The burgeoning cannabis industry has had a fraught relationship with premium inventory across a bevy of publishers, as media companies often blacklist cannabis-related ads. Toasted Collective, a cannabis digital agency, wants to change that. The agency--which recently secured exclusive... Continue reading at AdWeek
[ AdWeek | 2019-04-10 00:00:00 UTC ]
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Marketers are clamoring for the opportunities internet-connected TVs and over-the-top platforms like Roku and Amazon Fire provide, namely to reach audiences who are unsubscribing to traditional cable and the targeting capabilities that come from IP-delivered content. But currently it's extremely... Continue reading at Advertising Age
[ Advertising Age | 2018-10-15 00:00:00 UTC ]
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The German publisher plans to capitalize on advertisers' brand safety by emphasizing its trust, traffic and technology. The post Axel Springer pushes for transparency in its programmatic advertising appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-05-05 00:00:00 UTC ]
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#brand safety
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As Time Inc. continues to pivot from being seen as a print magazine publisher to a digital media player, the company has acquired programmatic ad-tech company Adelphic. Adelphic will join Viant, a marketing company that Time Inc. acquired a year ago that uses first-party data and programmatic... Continue reading at AdWeek
[ AdWeek | 2017-01-24 00:00:00 UTC ]
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The new Borrell Associates projections for the growth of programmatic ad revenue in local digital publishing are, in a word, big. It’s human nature to be hopeful about what’s new, especially if the emerging numbers on recent perfo ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-04-28 00:00:00 UTC ]
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Premium programmatic is a hot concept, and it's catching on. The ad industry's top brands are embracing more automation for digital campaigns—Cadillac, Tory Burch, CBS—and publishers are too. Instead of open exchanges where low-quality advertisers compete for low-quality Web inventory, a more... Continue reading at AdWeek
[ AdWeek | 2014-11-20 00:00:00 UTC ]
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#neal mohan
The Interactive Advertising Bureau primarily exists to help grow the pie of digital advertising dollars. So, as it kicks off its annual leadership meeting this week, it's focusing on where that growth is expected to occur: mobile.Today, the IAB -- along with a group of publishers including AOL,... Continue reading at Advertising Age
[ Advertising Age | 2014-02-10 00:00:00 UTC ]
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Computer auction-based system is set to go beyond its roots in display sector but questions remain on transparencyProgrammatic trading of advertising has been around for a decade or so, but advocates believe 2014 could be the year it breaks out beyond its online display roots and takes hold in... Continue reading at The Guardian
[ The Guardian | 2014-02-10 00:00:00 UTC ]
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Programmatic buying is exploding according to a recent IAB and Winterberry Group study. However, the study also shows that some hurdles are slowing adoption rates. Continue reading at Folio Magazine
[ Folio Magazine | 2013-11-05 00:00:00 UTC ]
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Last week, the Video Game History Foundation (VGHF) released a statement expressing its regret that the US Copyright Office’s refused to grant an exemption to the Digital Millennium Copyright Act (DMCA) to help preserve rare video games. However, the VGHF continued by saying it won’t back down... Continue reading at Engadget
[ Engadget | 2024-10-28 13:58:18 UTC ]
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Microsoft is expanding Xbox Cloud Gaming’s streaming capabilities to support titles that aren’t on Xbox Game Pass, The Verge reports. The company has stated its plans to let users stream games from their own libraries numerous times over the last few years, going back to the announcement of... Continue reading at Engadget
[ Engadget | 2024-10-12 21:27:59 UTC ]
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“The game industry is out of step with contemporary media in terms of LGBTQ representation, and it is failing its LGBTQ customers.” This sentiment has felt true for years, and now the statistics in GLAAD’s first annual gaming report prove it. The media watchdog and LGBTQ advocacy group today... Continue reading at Engadget
[ Engadget | 2024-02-13 14:00:21 UTC ]
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Xbox Game Pass’s streaming powers are remarkable, but so far they’ve been limited to titles that have been released on Xbox consoles. Game Pass includes a ton of PC games (and plenty that are available on both), but in order to play them, you have to download the files locally and play... Continue reading at PC World
[ PC World | 2023-09-18 14:49:58 UTC ]
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After dozens of stories, we’re just about wrapped with our coverage of Summer Game Fest 2023. Following the cancellation of E3 back in March, we had a smaller, stripped-back experience at SGF. It began... before it all began, with Sony holding its own PlayStation Showcase livestream on May 24th.... Continue reading at Engadget
[ Engadget | 2023-06-16 14:00:53 UTC ]
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#manga
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It’s a weird year for video games. We’re 19 months into a fresh console cycle and support for the PS4 and Xbox One is finally tapering off as developers shift focus to the PS5, Xbox Series X and PC cloud gaming platforms. The pandemic slowed or paused development on a generation of games, and... Continue reading at Engadget
[ Engadget | 2022-06-20 14:00:16 UTC ]
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Microsoft has a lot of news for Xbox owners and Game Pass fans this morning. In an announcement post, the company shared its plans to expand the Xbox app directly to Samsung smart TVs, opening up the streaming platform to players in Argentina and New Zealand. There are also some new... Continue reading at PC World
[ PC World | 2022-06-09 14:47:28 UTC ]
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#libraries
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Over the weekend, Riot Games announced it would respond to calls from its community to provide aid during the ongoing crisis in Ukraine. Until March 12th, the studio will donate all proceeds from the sale of Valorant, Legends of Runterra, Teamfight Tactics and Wild Rift battle passes, as well as... Continue reading at Engadget
[ Engadget | 2022-03-07 20:44:10 UTC ]
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#publisher announced
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