Just days after facing harsh criticism for allowing fake news stories to be read unchecked across the internet, Google and Facebook are now rushing to put in place policies that cut off advertising dollars for websites publishing fictional information. The move—which aims to potentially stem the flow of false information that some say helped propel Republican President-elect Donald Trump's march to the White House—could be a first step by the tech giants toward clearing themselves of content that's seen as harmful to both users and the brands that place their names next to it. But if they can't clear the weeds fast enough, will advertising dollars head to purer grounds? Or, with Google and Facebook's amazing scale, does it even matter to brands? "I think it should [matter]," said Red Interactive Agency's CEO Brian Lovell. "Responsible brands want to advertise on responsible platforms." According to Sastry Rachakonda, CEO of iQuanti, advertisers don't have a lot of options if they want to go where their audiences are, especially if Facebook and Google continue to get 85 cents of every new dollar spent on digital advertising in the U.S. "Both these platforms are by far the most effective digital-marketing options—because of the sheer size of audiences and targeting capabilities," Rachakonda said. "Given that users are rapidly gravitating to consuming content online, we don't see advertisers pulling back." Others think it might be time to reconsider. "It may be... Continue reading at 'AdWeek'
[ AdWeek | 2016-11-16 00:00:00 UTC ]
Just days after facing harsh criticism for allowing fake news stories to be read unchecked across the internet, Google and Facebook are now rushing to put in place policies that cut off advertising dollars for websites publishing fictional information. The move—which aims to potentially stem the... Continue reading at AdWeek
[ AdWeek | 2016-11-16 00:00:00 UTC ]
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PayPal, which claims more than 128 million active accounts in 193 markets and 25 currencies around the globe, is now looking at outer space.As space tourism is expected to take off, PayPal is exploring what payment systems will be like in outer space.The payments processor is launching Thursday... Continue reading at PC World
[ PC World | 2013-06-27 00:00:00 UTC ]
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