What the Proliferation of Fake News on Google and Facebook Means for Advertisers

Just days after facing harsh criticism for allowing fake news stories to be read unchecked across the internet, Google and Facebook are now rushing to put in place policies that cut off advertising dollars for websites publishing fictional information. The move—which aims to potentially stem the flow of false information that some say helped propel Republican President-elect Donald Trump's march to the White House—could be a first step by the tech giants toward clearing themselves of content that's seen as harmful to both users and the brands that place their names next to it. But if they can't clear the weeds fast enough, will advertising dollars head to purer grounds? Or, with Google and Facebook's amazing scale, does it even matter to brands? "I think it should [matter]," said Red Interactive Agency's CEO Brian Lovell. "Responsible brands want to advertise on responsible platforms." According to Sastry Rachakonda, CEO of iQuanti, advertisers don't have a lot of options if they want to go where their audiences are, especially if Facebook and Google continue to get 85 cents of every new dollar spent on digital advertising in the U.S. "Both these platforms are by far the most effective digital-marketing options—because of the sheer size of audiences and targeting capabilities," Rachakonda said. "Given that users are rapidly gravitating to consuming content online, we don't see advertisers pulling back." Others think it might be time to reconsider. "It may be... Continue reading at 'AdWeek'

[ AdWeek | 2016-11-16 00:00:00 UTC ]
News tagged with: #lets readers #issues surrounding

Other Publishing stories related to: 'What the Proliferation of Fake News on Google and Facebook Means for Advertisers'


What the Proliferation of Fake News on Google and Facebook Means for Advertisers

Just days after facing harsh criticism for allowing fake news stories to be read unchecked across the internet, Google and Facebook are now rushing to put in place policies that cut off advertising dollars for websites publishing fictional information. The move—which aims to potentially stem the... Continue reading at AdWeek

[ AdWeek | 2016-11-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #lets readers #issues surrounding


News Media Alliance targets Facebook and Google in fight against fake news

Alliance of 2,000 organizations says the two companies’ dominance in online advertising and traffic has created an unsustainable future for journalismNews outlets are seeking permission from the US Congress for the right to negotiate jointly with Google and Facebook, two companies that dominate... Continue reading at The Guardian

[ The Guardian | 2017-07-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news publishers #online advertising #seeking permission #social housing


With the Help of Washington, News Publishers Fight to Recapture Advertising Dollars From Facebook and Google

Rupert Murdoch, the executive chairman of News Corp and co-chairman of Fox Corp., who built his fortune in the newspaper Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-10-01 07:00:50 UTC ]
More news stories like this | News stories tagged with: #rupert murdoch #executive chairman #news corp


Facebook and Google Pressured EU Experts to Soften Fake News Regulations, Say Insiders

Google and Facebook pressured and “arm-wrestled” a group of experts to soften European guidelines on online disinformation and fake news, Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-05-21 15:02:38 UTC ]
More news stories like this | News stories tagged with: #fake news


Facebook advertises for 'fake news' fact checkers

Firm changes initial ad for ‘news credibility specialists’ to ‘news publisher specialists’Facebook has advertised for “news credibility specialists” to fact-check content that appears on its site, after accusations of bias and the ongoing controversy over fake news. Almost two years after the... Continue reading at The Guardian

[ The Guardian | 2018-06-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fake news


​Facebook and Google executives clash over ‘fake news’

A head-to-head debate between the executives leading Facebook and Google’s efforts to court publishers revealed sharp divisions between the two internet companies’ approaches to stemming “fake news” and disinformation. Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2018-03-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fake news #head-to-head debate #internet companies


French to fight fake news with backing from Google, Facebook

News organizations operating in France will open up a new fact-checking service, CrossCheck, at the end of this month. Their initial focus will be on covering the forthcoming French elections, but with a number of international organizations participating, the project's reach could... Continue reading at PC World

[ PC World | 2017-02-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #initial focus #comment threads #draft news #publish content #social web


Facebook blocks fake news from its advertising network

Amid mounting pressure, Facebook Inc. said it would block websites that publish fake news from accessing its advertising services. The announcement Monday came hours after Alphabet Inc.’s Google said it would also bar fake news sites from using its advertising networks. The companies faced a... Continue reading at Los Angeles Times

[ Los Angeles Times | 2016-11-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #advertising network #announcement monday


Facebook and Google take action against fake news sites

Responding to growing concerns over the spread of misinformation online in the weeks and months before Election Day, Facebook and Google have announced plans to restrict sites that publish fake news from using online advertising. Continue reading at Stuff

[ Stuff | 2016-11-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #growing concerns #election day #announced plans #online advertising


Google, Facebook will not place ads on sites distributing fake news

Google plans to update its AdSense program policies to prevent placement of its ads on sites distributing fake news.Facebook also said Monday it had updated the policy for its Audience Network, which places ads on websites and mobile apps, to explicitly clarify that it applies to fake news.“In... Continue reading at PC World

[ PC World | 2016-11-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #display ads #audience network #fake news


Google, Facebook Say They Won't Serve Ads to Fake News Sites

Google and Facebook took steps to punish fake news websites amid growing scrutiny of technology platforms for permitting false information to spread online.On Monday, Alphabet Inc.'s Google said it's implementing a new policy that pulls its popular advertising tool from websites that run... Continue reading at Advertising Age

[ Advertising Age | 2016-11-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #technology platforms #display ads #moving forward


What Does Facebook’s New Tool for Fighting Fake News Mean for Real Publishers?

Facebook announced yet another tweak to the algorithm that governs its users’ News Feeds yesterday. The social network has introduced a new tool that allows users to flag a post as “a false news story.” The move follows ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-01-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook announced


Facebook to End News Feed Experiment in 6 Countries That Magnified Fake News

A booth at Facebook’s annual F8 developer conference in San Jose, Calif. The social network is stopping the experiment known as Explore, which separates news publishers from its main site. Continue reading at The New York Times

[ The New York Times | 2018-03-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #san jose


Elections in India and the EU Mean a Flood of Homegrown Fake News

“Stupefying speed.” Bloomberg checked in with Vishvas News, Facebook’s largest Indian-language fact-checking contractor, to see how things went during India’s general elections. (Results Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-05-23 18:00:08 UTC ]
More news stories like this | News stories tagged with: #general elections


Alarming Lessons From Facebook’s Push to Stop Fake News in India

The world’s largest election has become something of a test case in how technology giants handle fake news after years Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-05-21 19:00:27 UTC ]
More news stories like this | News stories tagged with: #test case


Facebook just purged hundreds of fake accounts linked to a Russian news network

This is just the last announcement in its crackdown on “inauthentic” behavior. Facebook’s head of cybersecurity policy Nathaniel Gleicher published a blog post this morning saying the company has discovered and removed hundreds of pages and accounts it deemed to be “inauthentic.” The pages came... Continue reading at Fast Company

[ Fast Company | 2019-01-17 00:00:00 UTC ]
More news stories like this |


Older people more likely to share fake news on Facebook, study finds

Researchers suggest over-65s may lack skills to determine veracity of online newsOlder people are almost four times more likely to have shared fake news on Facebook than the younger generation, according to research published in the journal Science.On average, American Facebook users over 65... Continue reading at The Guardian

[ The Guardian | 2019-01-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #younger generation #research published


As Facebook ignores memes, even fake news about Mark Zuckerberg spreads like wildfire

A few days ago, the Columbia Journalism Review published a thorough and frightening look into Facebook’s fact-checking program. The social network enlists organizations like Snopes and PolitiFact to scroll through thousands of contested articles and deem how factual they are. As CJR writes, the... Continue reading at Fast Company

[ Fast Company | 2018-04-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fake news #days ago


Google Announces Initiative to Help Publishers and Combat Fake News

At a press event in New York City, Google announced today that it's rolling out the Google News Initiative, in which it's investing $300 million over the next three years. The goal is to help publishers make money and to combat "fake news," which consists of several products designed to help... Continue reading at AdWeek

[ AdWeek | 2018-03-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fake news #media businesses


News UK to advertisers: Run your Facebook ads on our sites

"Facebook is aggressively turning the dial against [brands and publishers]." The post News UK to advertisers: Run your Facebook ads on our sites appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-02-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook ads #news uk