Verizon's $4.83 billion deal for Yahoo's web assets, a play to combine the dot-com pioneer's content and ad-tech operations with those of Verizon subsidiary AOL, offers new reach and capabilities to advertisers, at least to hear executives involved tell it.This transaction is about unleashing Yahoo's full potential, building upon our collective synergies, and strengthening and accelerating that growth," AOL CEO Tim Armstrong said in a statement. "Combining Verizon, AOL and Yahoo will create a new powerful competitive rival in mobile media, and an open, scaled alternative offering for advertisers and publishers."But the combined companies are still looking up at behemoths Facebook and Google in share of digital ad dollars. Yahoo will garner 1.5% of global digital ad spending this year, down from 2.1% last year, while Google takes 30.9% and Facebook gets 12%, eMarketer projects. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2016-07-25 00:00:00 UTC ]
Clara Luper’s Diamonds and Acts of Radical Love: A Conversation with Cornel West, by Karlos K. Hill Interviews [email protected] Wed, 08/30/2023 - 08:14 Dr. Cornel West / Courtesy of AAE SpeakersCornel West, who recently retired from Princeton... Continue reading at World Literature Today
[ World Literature Today | 2023-08-30 13:14:20 UTC ]
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Meredith Corp. has sold the Money magazine brand to Ad Practitioners LLC, a three-year-old Puerto Rico-based media and advertising startup behind the product review site ConsumersAdvocate.org, both parties announced Tuesday morning. Terms of the deal were not disclosed. One of a handful of... Continue reading at Folio Magazine
[ Folio Magazine | 2019-10-22 16:06:17 UTC ]
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Cond Nast, once the most glamorous and moneyed player among the big magazine publishing houses, is acknowledging that it needs new leadershipand "outside" leadership at that.In a memo to staff this morning, Steve Newhouse and Jonathan Newhouse, scions of the Newhouse clan that controls the... Continue reading at Advertising Age
[ Advertising Age | 2018-11-27 00:00:00 UTC ]
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As tech giants continue their push to speed up load times for advertising and publishers across the mobile web, early numbers from one of them seem to show that faster ads really do work better. According to research released today by Google and Teads, the video tech company, mobile publishers... Continue reading at AdWeek
[ AdWeek | 2016-12-03 00:00:00 UTC ]
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Book industry players need to work closer together to ensure the audiobook market reaches its full potential, Laurence Howell, senior director at Audible UK, told the FutureBook Conference today. Continue reading at The Bookseller
[ The Bookseller | 2016-12-03 00:00:00 UTC ]
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Verizon's $4.83 billion deal for Yahoo's web assets, a play to combine the dot-com pioneer's content and ad-tech operations with those of Verizon subsidiary AOL, offers new reach and capabilities to advertisers, at least to hear executives involved tell it.This transaction is about unleashing... Continue reading at Advertising Age
[ Advertising Age | 2016-07-25 00:00:00 UTC ]
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For the past two years, Hearst has been quietly developing its own hit predictor. Called Buzzing@Hearst, the analytics-driven platform analyzes thousands of articles across Hearst's vast array of properties, from newspapers and magazines to local TV stations, to determine which articles are... Continue reading at AdWeek
[ AdWeek | 2016-06-22 00:00:00 UTC ]
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I believe that every individual possesses within them the innate ability to be great. To me, being great means being yourself... to the power of 10. It means tapping into your full potential so that you can be all you can be. In today’s digital era, there are a myriad of opportunities for... Continue reading at Betanews
[ Betanews | 2013-12-17 00:00:00 UTC ]
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Instagram just made it official: ads are about to hit the social photo-sharing platform. "In the next couple months, you may begin seeing an occasional ad in your Instagram feed if you’re in the United States," the company said in a blog post today. "Seeing photos and videos from brands you... Continue reading at AdWeek
[ AdWeek | 2013-10-04 00:00:00 UTC ]
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Since so many consumers hop from smartphone to desktop to tablet and back again multiple times a day, Web publishers have rushed to embrace responsive design: a technology that automatically resizes content to fit any screen. The responsive movement has been a win for users, who increasingly... Continue reading at AdWeek
[ AdWeek | 2013-09-25 00:00:00 UTC ]
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Asset International provides business intelligence to the world’s leading financial institutions, with a strong focus on fund flows. We integrate market data, research, conferences, online and mobile media to help these institutions grow their businesses across the globe. Continue reading at Folio Magazine
[ Folio Magazine | 2013-08-29 00:00:00 UTC ]
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