Verizon's $4.83 billion deal for Yahoo's web assets, a play to combine the dot-com pioneer's content and ad-tech operations with those of Verizon subsidiary AOL, offers new reach and capabilities to advertisers, at least to hear executives involved tell it.This transaction is about unleashing Yahoo's full potential, building upon our collective synergies, and strengthening and accelerating that growth," AOL CEO Tim Armstrong said in a statement. "Combining Verizon, AOL and Yahoo will create a new powerful competitive rival in mobile media, and an open, scaled alternative offering for advertisers and publishers."But the combined companies are still looking up at behemoths Facebook and Google in share of digital ad dollars. Yahoo will garner 1.5% of global digital ad spending this year, down from 2.1% last year, while Google takes 30.9% and Facebook gets 12%, eMarketer projects. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2016-07-25 00:00:00 UTC ]
News tagged with:
#full potential
#mobile media
Verizon's $4.83 billion deal for Yahoo's web assets, a play to combine the dot-com pioneer's content and ad-tech operations with those of Verizon subsidiary AOL, offers new reach and capabilities to advertisers, at least to hear executives involved tell it.This transaction is about unleashing... Continue reading at Advertising Age
[ Advertising Age | 2016-07-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#full potential
#mobile media
The $4.4bn purchase by the US telecoms giant will help overcome the ad industry’s biggest problem Verizon buying AOL wasn’t the last deal we in agency land ever expected, but to most it’s come as a bit of a shock. It feels to me more like Apple buying Beats, than Comcast trying to merge with... Continue reading at The Guardian
[ The Guardian | 2015-05-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad industry
#time warner
#rorschach test
In this panel—scheduled for May 24, 3–4 p.m. ET, and moderated by Carlyn Robertson, marketing lead at BookBub—book marketing experts will discuss what’s changed in the world of digital advertising in the past year. Topics of discussion include how marketers can adapt as major ad platforms and... Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-05-16 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#panel—scheduled
#digital advertising
Party is comfortably biggest spender on online election ads, as other parties hold backChange UK has run a last-minute Facebook advertising campaign to try to shore up its support amid dismal poll ratings for the European elections, but most other parties have mostly avoided large spending on... Continue reading at The Guardian
[ The Guardian | 2019-05-23 05:00:40 UTC ]
More news stories like this | News stories tagged with:
#online campaigning
Twitter and Facebook told they will be held more responsible for the content they publishBritain’s chief data regulator has said the online political advertising industry will be forced to reform for good as a result of the Cambridge Analytica scandal.Elizabeth Denham, the head of the... Continue reading at The Guardian
[ The Guardian | 2018-06-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook told
#elizabeth denham
#personal data
#political purposes
Digiday's online poll of publisher executives found that they believe Apple News should be their priority following Facebook's algorithm change. The post Digiday Research poll: Apple News dominates publisher focus after Facebook’s news feed changes appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-02-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#online poll
#apple news
#algorithm change
A federal judge from New York ruled that embedding a tweet containing an image in a webpage could be considered copyright infringement. Continue reading at Wired
[ Wired | 2018-02-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#federal judge
#york ruled
Digiday Research conducted an online survey to see if Facebook's news feed algorithm would help or hurt publishers. The post Digiday Research poll: Facebook’s algorithm change isn’t all bad for publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-02-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#hurt publishers
#publishers appeared
#online survey
Warning that new regulations will give Google, Apple and Facebook too much control of advertising and personal dataAn alliance of news publishers has called on European regulators to rethink proposed changes to online privacy laws, arguing that they will potentially kill their digital businesses... Continue reading at The Guardian
[ The Guardian | 2017-05-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital businesses
#le monde
#daily mail
#european parliament
Snapchat is a little different today, going back to its roots with a retooling that boosts personal messages and lowers visibility for its publishing partners in Discover.The reconfiguration is seen as a sign that Snapchat doesn't see the need to keep putting Discover in users' faces. A few... Continue reading at Advertising Age
[ Advertising Age | 2016-10-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing partners
#months ago
#unique views
Verizon is reportedly nearing a deal to purchase Yahoo for close to $5 billion, bringing to an end a months-long bidding process for a now-ailing company that was once an Internet trailblazer. The sale is still being deliberated, but could be announced early next week, according to Bloomberg.... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-07-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#$5 billion
Volume, creativity and analytics. Those were some of the biggest changes publishers noticed in native advertising over the past year, which we discovered at Digiday's "WTF is Native Advertising" event in New York. Top minds from the biggest publishers including Mental Floss, Time Inc., The Onion... Continue reading at Digiday
[ Digiday | 2015-11-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#year appeared
#native advertising
Big online publishers have a message for marketers: Stop putting so much faith in technology and realize that we're the only ones you can trust.This argument runs counter to one of the core principles of online advertising. For several years now, the advertising industry has been increasingly... Continue reading at Advertising Age
[ Advertising Age | 2015-10-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#smaller publishers
#large part
#study conducted
Late last week, the United States Copyright Office released a report recommending sweeping reforms to the existing music licensing system, which is a labyrinthine mess of outdated regulations (because most of them were established before the Internet age).Titled “Copyright and the Music... Continue reading at PC World
[ PC World | 2015-02-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#internet age
As she kicks off her third year at the helm of Yahoo, Marissa Mayer is courting advertisers aggressively. She met with 500 advertising and agency executives, representing 350 brands, during the second quarter.And during Advertising Week on Thursday, the CEO worked to convince marketers that her... Continue reading at Advertising Age
[ Advertising Age | 2014-10-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#advertising week
#fast company
#agency executives
#media platform
IBM is alleging that Twitter has infringed on its patents, including one that would seem to give the computing giant status as an inventor of online advertising.Revealed in a Twitter filing to the Securities and Exchange Commission this morning, IBM is claiming that Twitter has infringed on at... Continue reading at Advertising Age
[ Advertising Age | 2013-11-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#online advertising
#exchange commission
#online companies
For all the good native advertising does for brands, a big roadblock the digital ad form faces is its ability to scale, said AOL CEO Tim Armstrong at a breakfast event this morning in New York. "I think it's beneficial, overall, for brands. I think there's a danger, though, that native... Continue reading at AdWeek
[ AdWeek | 2013-06-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing community
#long run
#online services
#user experience
You might use Google Translate to read a hard-to-find Manga comic book or to decipher an obscure recipe for authentic Polish blintzes. Continue reading at Stuff
[ Stuff | 2013-04-09 00:00:00 UTC ]
More news stories like this |
According to the newest figures from Bowker Market Research, online retailers accounted for 39% of all book sales in 2011, up from 30% in 2010. The increase gave the online channel, led by Amazon and BN.com, a commanding lead over bookstore chains as the largest outlet for sales. The chains,... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-05-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#bookstore chains
#ebook sales
#newest figures
#largest outlet
#slowing growth
The Huffington Post Media Group, AOL's fast-moving content unit, is launching a celebrity site called HuffPost Celebrity today, as well as another called HuffPost Culture. HuffPost Celebrity, which ate AOL's former celeb-focused site Popeater, is in a very crowded arena online, with competitors... Continue reading at AllThingsD
[ AllThingsD | 2011-07-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#time warner
#people magazine
#web site