How The Independent plans to pay for its journalism as a digital-only player

The Independent spends £250,000 a day to fund its journalism, and is bullish about maintaining those standards in its future as a digital-only publisher. While print ad revenues have hardly been a safety net for any newspaper publisher for some time, carving out commercial differentiation in the cut-throat online ad space is tough. One of its priorities: bringing in more programmatic experts and introducing header bidding. The post How The Independent plans to pay for its journalism as a digital-only player appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-05-11 00:00:00 UTC ]

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