Trending on Tumblr: advertising. Four months since its acquisition by Yahoo, the hip publishing platform continues to feel its way as many advertisers grapple with how and why they should tap into its 143 million network of blogs. Tumblr’s next push will be to help brands “amplify” their presence in a variety of ways, sales chief Lee Brown told Adweek. Brown pointed to several areas on Tumblr still untouched by advertising that may soon be open for business. For instance, the “Trending” section on its mobile app, where users are directed to what’s hot on Tumblr, is ripe inventory. “You could certainly see how we could start to think about sponsored opportunities within that environment,” said Brown. While serving such sponsored content may prove tricky with a sensitive user base prone to rebelling over ad intrusions, it helps that rivals like Twitter and Facebook already have cleared the way. Twitter serves Promoted Trends, and when Tumblr begins doing something similar, it likely won’t shock users. “Playing in an established market is good for Tumblr,” noted Peter Minnium, head of brand initiatives at the Interactive Advertising Bureau. But Tumblr has yet to prove itself as a marketing machine on par with rivals. In fact, several big brands and agencies say it’s not a priority for them, with several citing Tumblr’s perceived abundance of porn as one deterrent. “It’s not high on our list,” said one top agency exec. To be fair, Yahoo CEO Marissa Mayer—upon inking the... Continue reading at 'AdWeek'
[ AdWeek | 2013-10-28 00:00:00 UTC ]
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Native advertising is paying off for writers of the coveted, mobile demographic at Wattpad. Ashleigh Gardner speaks at London Book Fair's (#LBF16) Quantum Conference (#Quantum16) in April. The post Native Ads at a Mecca for Millennials: Wattpad’s ‘Brand Stories’ appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-02-26 00:00:00 UTC ]
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Content recommendation has become a big business, but it's showing signs of its limitations. Yahoo, facing an uncertain future as a company, shut down its 2-year-old Yahoo Recommends service to publishers. It follows the shuttering of IAC's nRelate as a standalone service to publishers. Two of... Continue reading at Digiday
[ Digiday | 2016-02-23 00:00:00 UTC ]
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Move to ‘give customers more control, choice and greater transparency’ will prompt concern among digital publishers and advertisersMobile company Three is to introduce ad blocking across its UK and Italian networks, making it the first major European operator to do so.Three has struck a deal... Continue reading at The Guardian
[ The Guardian | 2016-02-19 00:00:00 UTC ]
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"We know magazines work and we're willing to put our money where our mouth is," Meredith's Britta Cleveland tells Folio:. The post Major Publishers Bet on Power of Print Ads with Money-Back Guarantee appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-02-12 00:00:00 UTC ]
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The rise of ad blocking has forced publishers to re-examine not just their advertising, but also their paid models. Micropayments had a flurry of interest over the last few years, which went in hand with the rise of platforms like Blendle, but have so far failed to make any real difference to... Continue reading at Digiday
[ Digiday | 2016-02-10 00:00:00 UTC ]
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Tech publisher Wired, which found that more than 20 percent of its daily readers use ad-blocking software, thinks it's found a way to recoup some of that lost advertising revenue: start charging users for blocking ads. This morning, Wired began telling readers who use ad blockers it will... Continue reading at AdWeek
[ AdWeek | 2016-02-09 00:00:00 UTC ]
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Shares of News Corp., controlled by billionaire Rupert Murdoch, had a record decline after the publisher of the Wall Street Journal and New York Post reported fiscal second-quarter profit that missed analysts' estimates.Earnings, excluding some items, were 20 cents a share in the period ended... Continue reading at Advertising Age
[ Advertising Age | 2016-02-06 00:00:00 UTC ]
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Snapchat is getting closer to forking over the data that advertisers want, and the stats will be coming in the form of mobile app-install ads. Today, a short video ad promoting SGN's mobile game Cookie Jam is running within iHeartRadio's Discover channel—the app's hub of daily content from... Continue reading at AdWeek
[ AdWeek | 2016-02-04 00:00:00 UTC ]
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If you believe what you read, and what you hear at events like the IAB's Annual Leadership Meeting, ad blocking is an existential crisis for the advertising industry, and even more so for the content publishing industry. At the aforementioned meeting, Article 19 of the Universal Declaration of... Continue reading at Advertising Age
[ Advertising Age | 2016-02-03 00:00:00 UTC ]
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Brands are going long on Snapchat—at least with video. After beginning to test the first "swipe to view" video ad with Activision's Call of Duty in November, a series of brands are now experimenting with ads that promote clips longer than 10 seconds. On Wednesday, three entertainment... Continue reading at AdWeek
[ AdWeek | 2016-01-29 00:00:00 UTC ]
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Gawker Media CEO Nick Denton told Recode that the publisher, which used to view Facebook warily, is now "going all in" on Facebook Instant Articles. He's now come around to the idea that Facebook can simply provide a better user experience and even monetize better than the options publishers... Continue reading at Digiday
[ Digiday | 2016-01-28 00:00:00 UTC ]
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Facebook is expanding its ad network from just third-party apps to the mobile Web. The Menlo Park, Calif.-based company will begin making its Facebook Audience Network available for publishers and advertisers outside of publishers' native apps. The Audience Network for the mobile Web will... Continue reading at AdWeek
[ AdWeek | 2016-01-27 00:00:00 UTC ]
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Female newspaper executives from seven African countries attend editorial leadership programme designed to close the gender gap in newsroomsThe World Association of Newspapers and News Publishers (WAN-IFRA) is engaged on a project to help women journalists around the globe achieve their... Continue reading at The Guardian
[ The Guardian | 2016-01-20 00:00:00 UTC ]
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Sourcepoint, a New York-based content compensation platform for publishers, recently released new data on the effects of ad blockers on its clients' sites. "As the threat of ad blocking is becoming more prevalent, publishers are working hard to identify sustainable ways of being compensated for... Continue reading at AdWeek
[ AdWeek | 2016-01-19 00:00:00 UTC ]
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There's no panacea to combat ad blocking, but that hasn't stopped publishers from trying a variety of approaches. Several detailed their strategies at Digiday's one-day WTF Ad Blocking course Jan. 14. While Forbes and The Washington Post have tried to make people disable their ad blockers,... Continue reading at Digiday
[ Digiday | 2016-01-15 00:00:00 UTC ]
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Conde Nast didn't have to go too far find talent for a new advertising campaign about creativity, called "Create. Connect. Cond Nast."On Thursday, Conde Nast kicked off the initiative with a series of short videos on social media channels in which employees from across the company's suite of... Continue reading at Advertising Age
[ Advertising Age | 2016-01-14 00:00:00 UTC ]
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Private exchanges are still a good way for publishers to get in on the programmatic action. The post Setting Up Your Own Private Ad Exchange appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-01-08 00:00:00 UTC ]
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The Investigatory Powers Bill may only be in draft form at the moment, but the UK government has already come in for criticism for its plans. Today, scores of pieces of written evidence, both for and against the proposals, have been published, including input from the Reform Government... Continue reading at Betanews
[ Betanews | 2016-01-08 00:00:00 UTC ]
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#issue warnings
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Facebook's publisher-facing ad-tech arm LiveRail is shutting down the ad server business that you might not have known it operated.Known best for being one of the top video ad exchanges when Facebook agreed to buy it in July 2014, LiveRail also offered a way to help publishers pick out which... Continue reading at Advertising Age
[ Advertising Age | 2016-01-07 00:00:00 UTC ]
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Just four days into 2016, Yahoo is making good on a plans announced at the end of 2015. The struggling tech giant has shut down Yahoo Screen, a 5-year-old digital video platform that housed its original series, its first livestream of an NFL game, and old episodes of Saturday Night Live. The... Continue reading at AdWeek
[ AdWeek | 2016-01-05 00:00:00 UTC ]
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