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Most senior media agency professionals want their clients to invest in emerging media and explore new digital channels this year. With global advertising spend forecast to slow this year from record levels of spend and the rising cost of digital media spend, marketers will be scrutinizing where... Continue reading at 'AdWeek'
[ AdWeek | 2023-01-11 13:54:14 UTC ]
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#digital strategies
#emerging media
#digital channels
#record levels
#digital media
The Hill, a hardcore politics news publisher, might not seem like a natural fit for Snapchat. But the site's director of emerging media, Taylor Lorenz, sees potential far beyond the brand-building it's doing now, and it's relying on a mixture of content partnerships and approachable tone to... Continue reading at 'Digiday'
[ Digiday | 2016-08-23 00:00:00 UTC ]
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#presidential race
#natural fit
#emerging media
#taylor lorenz
#sees potential
#content partnerships
#younger readers
Trending on Tumblr: advertising. Four months since its acquisition by Yahoo, the hip publishing platform continues to feel its way as many advertisers grapple with how and why they should tap into its 143 million network of blogs. Tumblr’s next push will be to help brands “amplify” their... Continue reading at 'AdWeek'
[ AdWeek | 2013-10-28 00:00:00 UTC ]
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#chris tuff
#emerging media
#digital investment