Gravity Global, a B2B mini-holding company, is on the acquisition trail, looking to add new practices such as account-based marketing and digital content creation to its roster. The post Why this B2B agency group is adding account-based marketing expertise to its roster appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2022-06-15 09:30:00 UTC ]
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When is a print advertorial a native ad? The Washington Post published an ad for Shell in Thursday’s print edition that it’s touting as its first native ad in print. Shell used the ad, which ran on A13, to tell readers about the w ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-10-03 00:00:00 UTC ]
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Outbrain and Taboola are doing battle over the real estate at the bottom of article pages, and premium publishers are cashing in. The post Publishers reap the rewards of content ad network bidding wars appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-10-02 00:00:00 UTC ]
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#real estate
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Ad pages are gone and in their place, the MPA has released collection of audience data for magazine brands across the industry. The new initiative, Magazine Media 360, changes the narrative from one of consistent declines—ad pages were down in each of the last 4 years, according to t Continue reading at Folio Magazine
[ Folio Magazine | 2014-09-30 00:00:00 UTC ]
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In another step in the integration of Penguin and Random House, the company has completed the buyout process of eligible members within the PRH sales group. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-30 00:00:00 UTC ]
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#random house
The publisher-dominated Interactive Advertising Bureau has long relegated ad-tech companies to second tier, "associate" membership. But that era is now over. Today, the industry group announced a restructuring which will grant ad-tech companies full general membership, allowing them to vote on... Continue reading at Advertising Age
[ Advertising Age | 2014-09-29 00:00:00 UTC ]
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#patrick dolan
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It's been 18 months since UBM Tech officially killed its print magazines. In their place, the B2B publisher and events producer in the IT market has been developing a series of community-driven brands aimed at engagement online and at live shows. A lot of publishers have thought about making... Continue reading at Folio Magazine
[ Folio Magazine | 2014-09-29 00:00:00 UTC ]
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#print magazines
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#events producer
Google was supposed to uproot digital advertising's foundation. But Facebook may beat the search giant to the punch.Confirming what has become advertising's latest worst-kept secret, Facebook said it will begin applying its user data to ads shown outside the social network through a retooled... Continue reading at Advertising Age
[ Advertising Age | 2014-09-29 00:00:00 UTC ]
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For decades, ad pages were one of the key metrics for gauging the overall health of a magazine. But as magazine brands have come to encompass more than just a printed product, publishing industry insiders have been looking for new data that better reflect those changes. This week MPA–The... Continue reading at AdWeek
[ AdWeek | 2014-09-29 00:00:00 UTC ]
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The Athens (Ohio) NEWS, a twice-weekly newspaper launched in 1977 by Bruce Mitchell, is being sold to Adams Publishing Group (APG) Media of Ohio LLC, a family owned newspaper company with headquarters in Minnesota. Mitchell and ownership ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-09-25 00:00:00 UTC ]
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Two Scandinavian companies offering ebook subscription services, Storytel and Mofibo, are going... Continue reading at The Bookseller
[ The Bookseller | 2014-09-24 00:00:00 UTC ]
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Prepare for the 2014 Frankfurt Book Fair with our roundup of big projects that'll be making the rounds, among them books by Leslie Jamison, Richard Price, Amy Poehler, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-19 00:00:00 UTC ]
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#big books
#leslie jamison
#amy poehler
At the Digiday Publishing Summit, Trevor Fellows, the Journal's global head of advertising sales, outlined five key elements to making that process less "painful." The post The Wall Street Journal’s guide to making great native ads appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-09-19 00:00:00 UTC ]
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A government-initiated inquiry into the online-physical and ebook sectors in the UK, a digital... Continue reading at The Bookseller
[ The Bookseller | 2014-09-18 00:00:00 UTC ]
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A security flaw in Amazon's Kindle software could allow hackers to access your Amazon account details. Benjamin Daniel Musser, a security researcher, discovered the issue, which arises when downloading ebooks from websites other than Amazon itself. The "Manage Your Kindle" page contains a... Continue reading at Betanews
[ Betanews | 2014-09-17 00:00:00 UTC ]
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#kindle software
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The German Book Office's Riky Stock spoke to editors and publishers about the factors at play when considering publishing a translation in the US market. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-09-15 00:00:00 UTC ]
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#american market
Personal magazine company Flipboard is rolling out a trial program incorporating video ads into its users’ news streams beginning today. The program launches with eight notable brands: Jack Daniels, Gucci, Chrysler, Lufthansa, Conrad Hotels & Resorts, Principal Financial Group, Woodford... Continue reading at AdWeek
[ AdWeek | 2014-09-15 00:00:00 UTC ]
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#exclusive content
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Ikea's parody of Apple marketing -- the ad that gushes over the eternal battery life and instantaneous page loading of the Swedish retailer's ordinary paper catalog -- has gone viral. ("It's not a digital book, or an ebook it's a bookbook.")Created by BBH Asia Pacific for Singapore and... Continue reading at Advertising Age
[ Advertising Age | 2014-09-10 00:00:00 UTC ]
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UK literary agency Andrew Lownie outlines the range of activities he is involved with in a typical agency week, from the mundane and routine, to the offbeat and extraordinary. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-09-09 00:00:00 UTC ]
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Fourteen months after the completion of the Random House–Penguin Group merger, PRH CEO Markus Dohle has created the Penguin Publishing Group, which puts all Penguin adult imprints under Madeline McIntosh, who was named president of the new unit. The move is Dohle’s most aggressive yet in... Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-05 00:00:00 UTC ]
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#named president
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The transformation of Penguin Random Houses’ editorial operations began in earnest today with the announcement of the creation of the Penguin Publishing Group. The new unit, which will house all of Penguin’s adult imprints, will be headed by Madeline McIntosh, currently president of U.S.... Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-03 00:00:00 UTC ]
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#penguin group
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