Why this B2B agency group is adding account-based marketing expertise to its roster

Gravity Global, a B2B mini-holding company, is on the acquisition trail, looking to add new practices such as account-based marketing and digital content creation to its roster. The post Why this B2B agency group is adding account-based marketing expertise to its roster appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2022-06-15 09:30:00 UTC ]
News tagged with: #digital content

Other Publishing stories related to: 'Why this B2B agency group is adding account-based marketing expertise to its roster'

Cashmore: 'Let marketers take risks'

Departing Blackwells digital director Michael Cashmore went out on a high at FutureBook's panel session on the future of content retailing, urging the industry to emulate the runaway marketing success of the John Lewis Christmas advertisement. Cashmore asked how other industries could be more... Continue reading at The Bookseller

[ The Bookseller | 2014-11-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #panel session #telling stories

'A Book Is a Gift Like No Other,' Says Barnes & Noble (Watch the Newest Ads on TV)

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained... Continue reading at Advertising Age

[ Advertising Age | 2014-11-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #wry how- #installment titled #turkey leg #android emphasizes #barnes noble #give books #christmas gifts

'A Book Is a Gift Like No Other,' Says Barnes & Noble (See the Newest Ads on TV)

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained... Continue reading at Advertising Age

[ Advertising Age | 2014-11-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #past week #wry how- #installment titled #turkey leg #surprisingly easy #android emphasizes #give books #christmas gifts

Hachette Book Group reaches agreement with Amazon

Hachette Book Group (HBG) in the US and Amazon have reached a new multi-year agreement, after months of negotiations and a very public battle. The agreement will give HBG responsibility for setting consumer prices of its ebooks, and the publisher will “benefit from better terms when it delivers... Continue reading at The Bookseller

[ The Bookseller | 2014-11-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #multi-year agreement #public battle #hachette books #print sales

Jaguar's Google Glass App Brings Print Ads to Life

Jaguar has a clever way to take you inside the plot of its latest villain-themed campaign. Today, the brand is linking print ads in Condé Nast's Vanity Fair, Condé Nast Traveler, GQ and Wired magazines to digital content through the Blippar app for Google Glass and mobile devices. The app is... Continue reading at AdWeek

[ AdWeek | 2014-11-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tv commercials #photo gallery #web video

Expanding the International Rights Market for Children’s Books

A new breed of independent foreign rights professionals specialized in children’s book rights sales has emerged, and they are finding new homes abroad for kids' literature. The post Expanding the International Rights Market for Children’s Books appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-11-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post expanding #books appeared

Print Media Buying Has Stabilized, Agency Execs Say, But Change is Still the Watchword

The most dominant story in magazine media over the last decade-the decline in print as digital media surges-may be changing, according to an all-star panel of ad agency executives at a min breakfast Thursday. There was general consensus on the panel of four that the decline has stopped and... Continue reading at Folio Magazine

[ Folio Magazine | 2014-11-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print media #agency execs #magazine media

Nosy Crow publishes third John Lewis ad book

Independent publisher Nosy Crow has published a picture book based on the John Lewis Christmas advertisement for the third time.   Monty’s Christmas is a rhyming hardback picture book that tells the story of the advert, in which a young boy finds his a soulmate for his penguin. The advert... Continue reading at The Bookseller

[ The Bookseller | 2014-11-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #john lewis

Role for Stericker at new Hachette Children's Group

Sophie Stericker, currently art director at Orchard Books, will next year take on the role of creative director of the newly formed Hachette Children’s Group (HCG). Hachette UK is to merge its three children’s businesses - Hachette Children’s Books, Orion Children’s Publishing and Little, Brown... Continue reading at The Bookseller

[ The Bookseller | 2014-11-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #group hcg #hachette children #orchard books #orion children #brown books #art director #creative director #hachette uk #young readers #1st january

Fall of the Banner Ad: The Monster That Swallowed the Web

Twenty years ago last month, a team of well-meaning designers, coders and magazine publishers inadvertently unleashed on an unsuspecting world one of the most misguided and destructive technologies of the Internet age: the web banner ad.   If th ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-11-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #banner ad #internet age

Cygnus Continues Sell Off, Divests Public Safety Group

Cygnus continued its piece-by-piece sell off Monday, sending its public safety and transportation divisions to SouthComm. Terms weren't disclosed. The deal includes 11 magazines, seven trade shows and seven digital properties. Cygnus says all employees moving to new ownership will be retained. Continue reading at Folio Magazine

[ Folio Magazine | 2014-11-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #terms weren #trade shows #digital properties

Hachette UK Sees Flux in Global Rights Markets

Jason Bartholomew reports on international rights markets for Hachette books. Germany is a stalwart, southern Europe suffers and emerging markets are rising. The post Hachette UK Sees Flux in Global Rights Markets appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-11-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hachette books #emerging markets

Derek Jeter Steps Off the Baseball Diamond and Into Content Marketing

What's the logical second act for a baseball player who has won a Roberto Clemente Award, two Hank Aaron Awards, five Silver Slugger awards, and five Golden Glove Awards? Content marketing, of course.At least, that's what Derek Jeter seems to think, having launched The Players' Tribune just four... Continue reading at Advertising Age

[ Advertising Age | 2014-11-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #traditional media #rapid growth #digital publishing

Bookcase Literary Agency Makes a Global Splash with Self-Publishing

Brazil’s Bookcase Literary Agency has made a name for itself after just one year in business by connecting talented, independent authors with international publishers. The post Bookcase Literary Agency Makes a Global Splash with Self-Publishing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-11-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #self-publishing appeared #independent authors #international publishers

Umbridge was based on a real person, says Rowling

J K Rowling has revealed that Dolores Umbridge, a Hogwarts professor and enemy of Harry Potter, was based on a real person.   In any essay posted on the Pottermore website, Rowling said she “disliked intensely on sight” the person she based Umbridge on, who was a teacher “in a certain skill or... Continue reading at The Bookseller

[ The Bookseller | 2014-11-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #dolores umbridge #harry potter #pottermore website

Mass Market Paperback: Not Dead Yet

When sales of ebooks doubled in 2011 over 2010, it seemed as if the mass market paperback format might quickly sink into oblivion. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebooks doubled

The Evolution of Blurb: Adding Distribution and Experts

Over the past two years Blurb has transitioned from small-scale custom publishing to a high-end, full service self-publishing operation. The post The Evolution of Blurb: Adding Distribution and Experts appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-10-30 00:00:00 UTC ]
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Vigliano to Sell Agency

The 'New York Post' reports that literary agent David Vigliano is selling his company, Vigliano Associates, to Y Entertainment Group, the entertainment subsidiary of Ron Burkle's private equity and venture capitalist firm, the Yucaipa Cos Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #york post #entertainment group #private equity

At NCIBA, Landon Touts Group's 'Solid' Finances

At this year’s show, which took place October 23-24 in San Francisco, executive director of NCIBA, Hut Landon, said the trade organization's "financial picture is solid." Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hut landon #trade organization

Halloween 'bigger than ever' for children's market

Sales of Halloween-themed children’s books increased by more than 65% in the fortnight ending 11th October, as booksellers across the UK gear up for one of their busiest Halloweens yet. A search of terms such as “vampires”, “witches” and “ghosts” in the Nielsen BookScan TCM 5,000 revealed that... Continue reading at The Bookseller

[ The Bookseller | 2014-10-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #volume sales #28th september #previous fortnight #time period