'A Book Is a Gift Like No Other,' Says Barnes & Noble (Watch the Newest Ads on TV)

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.Among the new releases, Lowe's serves up another in its series of wry how-to spots with a new installment titled "How to Make a Snowman While Eating a Turkey Leg" (spoiler: it's suprisingly easy!), while Google's Android emphasizes the diversity of its ecosystem ("All kinds of phones for all kinds of folks") in a quirky animated commercial. And Barnes & Noble wants to remind you to give books as Christmas gifts (but you were already planning to, right?).As always, you can find out more about the making of the best commercials on TV at Ad Age's Creativity. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-11-14 00:00:00 UTC ]
News tagged with: #wry how- #installment titled #turkey leg #android emphasizes #barnes noble #give books #christmas gifts

Other Publishing stories related to: ''A Book Is a Gift Like No Other,' Says Barnes & Noble (Watch the Newest Ads on TV)'


'A Book Is a Gift Like No Other,' Says Barnes & Noble (See the Newest Ads on TV)

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained... Continue reading at Advertising Age

[ Advertising Age | 2014-11-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #christmas gifts #give books #android emphasizes #surprisingly easy #turkey leg #installment titled #wry how- #past week


Watch the Newest Ads on TV From FedEx, YouTube Red, Match and More

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than seven million smart TVs. The ads here ran on national TV for the first time yesterday.A few highlights:... Continue reading at Advertising Age

[ Advertising Age | 2017-10-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online sales #time yesterday #youtube red


Watch the Newest Ads on TV From Arla, Bank of America, Castrol and More

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention analytics from 10 million smart TVs. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are ranked... Continue reading at Advertising Age

[ Advertising Age | 2017-04-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #money management


Is Barnes & Noble adding booze to books?

For literary lovers, there's not much more exciting than browsing a well-stocked bookstore. But one Barnes & Noble location might be trying to make book shopping even more fun by adding alcohol to the equation. A Barnes & Noble store in New Hartford, N.Y., has applied for a beer and wine... Continue reading at Los Angeles Times

[ Los Angeles Times | 2015-12-28 00:00:00 UTC ]
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Mental health books outsell diet and exercise books at Barnes & Noble

In a shift, American readers have become more interested in books about mental health than about diet and exercise, according to data released by bookstore chain Barnes & Noble. The data, collected around the New Year's season, seems to indicate that readers' annual resolutions are focusing... Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-01-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mental health #barnes noble #data released #american readers


Barnes & Noble's Book Publishing Arm Gets a New Publisher

The bookseller has hired Emily Meehan as publisher and chief creative officer of Sterling Publishing in what it called part of a relaunch of its publishing division. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-01-15 05:00:00 UTC ]
More news stories like this | News stories tagged with: #book publishing #bookseller #publishing division #sterling publishing #barnes noble


This Is Barnes & Noble’s Book of the Year for 2020

Get to know about WORLD OF WONDERS, the 2020 Barnes & Noble Book of the Year. Continue reading at Book Riot

[ Book Riot | 2020-12-04 13:00:00 UTC ]
More news stories like this | News stories tagged with: #barnes #book of the year #barnes noble


Barnes & Noble Reverses Course on Redesigned Book Covers

The bookseller planned to promote classic novels with covers featuring people of color for Black History Month. Critics accused it of “literary blackface.” Continue reading at The New York Times

[ The New York Times | 2020-02-05 23:31:49 UTC ]
More news stories like this | News stories tagged with: #bookseller


Enter to Win a $50 Gift Card to Barnes and Noble!

To win a $50 gift card to Barnes and Noble, just sign up for Daily Deals, our newsletter that rounds-up the ... Continue reading at Book Riot

[ Book Riot | 2020-01-02 11:31:55 UTC ]
More news stories like this | News stories tagged with: #barnes #daily deals


Win A $250 Barnes & Noble Gift Card!

We’ve got a $250 gift card for Barnes & Noble up for grabs, courtesy of Macmillan’s eDeals Newsletter! The Macmillan ... Continue reading at Book Riot

[ Book Riot | 2019-07-02 20:30:47 UTC ]
More news stories like this | News stories tagged with: #barnes #macmillan #barnes noble


Once a book selling giant, Barnes & Noble sold to hedge fund

The one-time bookselling giant is being acquired by a hedge fund for $476 million. The national chain that many blamed for the demise of independent bookstores has been ravaged by Am…; and other... To view the full story, click the title link. Continue reading at Crains New York

[ Crains New York | 2019-06-07 15:58:20 UTC ]
More news stories like this | News stories tagged with: #independent bookstores #national chain #$476 million #hedge fund


Watch the newest commercials on TV from Audible, Popeyes, Dunkin’ and more

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the TV ad measurement and attribution company. The ads here ran on national TV for the first time on May 28. Popeyes spokeswoman “Annie” (actress Deidrie Henry) crashes a picnic date that’s not going so... Continue reading at Advertising Age

[ Advertising Age | 2019-05-30 15:15:37 UTC ]
More news stories like this | News stories tagged with: #limited time #national tv


Books about the Trump White House are flying off the shelves at Barnes & Noble

2018 is the year people wanted to read about politics. Barnes & Noble reported a 57% surge in sales of political books compared with last year. The sales spike was driven by books that have been selling like wildfire all year long, from Michael Wolff’s "Fire and Fury: Inside the Trump White... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-10-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #michael wolff #barnes noble #year long #sales spike


Barnes & Noble’s best-selling books of 2017 are just so 2017

What do The Handmaid’s Tale, 1984, Rupi Kaur’s stories of survival, and The Subtle Art of Not Giving a F*ck have in common? They are all some of 2017’s best-selling books, according to Barnes & Noble. The bookseller has just released its top-selling fiction and nonfiction titles, and the... Continue reading at Fast Company

[ Fast Company | 2017-12-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #nonfiction titles #subtle art #rupi kaur #best-selling books #barnes noble


TV books programmes: if nobody watches them, make better ones

The novelist Robert Harris was right to call the BBC’s lack of a books show a ‘disgrace’. There’s plenty the corporation could do to make a popular literary programme on TVWith injury, there is always a little insult. When a BBC spokesperson, responding to Robert Harris’s complaints at the Costa... Continue reading at The Guardian

[ The Guardian | 2015-01-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #night watch #potential readers #publishing industry #jk rowling #hilary mantel #casual vacancy


Barnes & Noble looks to Google to rival Amazon's same-day book deliveries

Need that yoga for dogs book yesterday? You can now get it "today" at least from Barnes & Noble, who have joined Amazon with same-day book deliveries. It's enlisting an odd partner for the service: Google, one if its competitors in the ebook space.... Continue reading at Engadget

[ Engadget | 2014-08-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #joined amazon #rival amazon #barnes noble


Google, Barnes & Noble team up for same-day book deliveries

Google and Barnes & Noble, taking on their mutual rival Amazon.com, have paired up to offer same-day delivery of books purchased online. Continue reading at Los Angeles Times

[ Los Angeles Times | 2014-08-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #barnes noble


More Book Than Nook: Can Barnes & Noble Makes Its E–Reader Feel Like The Real (Paper) Thing?

To compete against the Kindle, Barnes & Noble is going back to its roots, leveraging decades of bookseller expertise to make its Nook e–reader feel more like a paper book. Released Wednesday, the new Nook Simple Touch GlowLight features a brighter, sharper display; lighter body; improved... Continue reading at Fast Company

[ Fast Company | 2013-10-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #customer service #made strides #ve purchased #matchbook service


Sloppy books at Barnes & Noble?

Barnes & Noble Inc., the struggling bookseller, reported "material weakness" in its accounting and restated three years of financial results. Investors seemed alarmed by more bad news from the unprofitable retailer whose chief executive stepped aside earlier this month and they bid down its... Continue reading at Crains New York

[ Crains New York | 2013-07-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #leonard riggio #ernst young #puts pressure