Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.Among the new releases, Lowe's serves up another in its series of wry how-to spots with a new installment titled "How to Make a Snowman While Eating a Turkey Leg" (spoiler: it's suprisingly easy!), while Google's Android emphasizes the diversity of its ecosystem ("All kinds of phones for all kinds of folks") in a quirky animated commercial. And Barnes & Noble wants to remind you to give books as Christmas gifts (but you were already planning to, right?).As always, you can find out more about the making of the best commercials on TV at Ad Age's Creativity. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-11-14 00:00:00 UTC ]
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Sci-fi novelist Annalee Newitz will discuss "The Terraformers" March 28 at the L.A. Times Book Club. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-03-28 21:24:50 UTC ]
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Almost 80 years after the first of Tove Jansson's Moomins appeared, the US market finds the durable characters at Barnes & Noble. The post Tove Jansson’s Moomin Characters Licensed to Barnes & Noble appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-03-17 19:07:53 UTC ]
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"Just use your library" is not the solution to the new price hikes and benefit decreases in Barnes & Noble's membership changes. Continue reading at Book Riot
[ Book Riot | 2023-03-01 12:57:36 UTC ]
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James Daunt launched his first indie bookshop in London 33 years ago. The Barnes & Noble CEO is now bringing the lessons he learned to the biggest bookseller in America. If you’re strolling down the Marylebone High Street in London, you’ll stumble across a popular bookstore called Daunt... Continue reading at Fast Company
[ Fast Company | 2023-02-28 04:30:00 UTC ]
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The bookselling chain saw sales in 2022 top those in the pre-pandemic period, but CEO James Daunt says there is still much more work to be done. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-02-10 05:00:00 UTC ]
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Tracy Kidder joins the L.A. Times Book Club to discuss "Rough Sleepers," about a doctor's mission to bring healing to homeless people. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-01-26 22:03:03 UTC ]
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After years of store closings, Barnes & Noble is making a comeback with 30 new stores planned for 2023—and a new image. Branded is a weekly column devoted to the intersection of marketing, business, design, and culture.Read Full Story Continue reading at Fast Company
[ Fast Company | 2023-01-13 04:30:00 UTC ]
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The bookstore chain has announced the first-ever BookTok Festival will be held at its flagship store in New York City's Union Square on February 4. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-05 05:00:00 UTC ]
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Competition from Amazon seems to have ended as Barnes & Noble plans to open more stores in 2023 as part of a real estate expansion wave. Continue reading at Book Riot
[ Book Riot | 2022-12-22 16:50:46 UTC ]
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Revisiting a now quaint conflict about Barnes & Noble displacing indie booksellers in New York. Continue reading at Slate
[ Slate | 2022-12-20 08:00:00 UTC ]
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Amazon shows off its notepad-like Kindle Scribe, “the first Kindle for reading and writing.” Continue reading at Advertising Age
[ Advertising Age | 2022-12-12 18:44:20 UTC ]
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"Little Fires Everywhere" author Celeste Ng brings her new bestseller, "Our Missing Hearts," to the L.A. Times Book Club. Continue reading at Los Angeles Times
[ Los Angeles Times | 2022-12-08 22:36:02 UTC ]
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As Christmas came to be celebrated in the home, choosing the right volume was a way to show intimate understanding of the person opening the package. Continue reading at The New York Times
[ The New York Times | 2022-12-02 15:52:40 UTC ]
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We've rounded up the 15 best fiction books published this year to gift any lover of novels or story collections in your life this holiday season. Continue reading at Los Angeles Times
[ Los Angeles Times | 2022-11-02 16:00:00 UTC ]
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Novelist Silvia Moreno-Garcia discusses "The Daughter of Doctor Moreau" at the L.A. Times Book Club. Continue reading at Los Angeles Times
[ Los Angeles Times | 2022-09-27 22:03:43 UTC ]
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Keith Corbin talked about growing up in Watts, going to prison and finding an unexpected career as a chef. Continue reading at Los Angeles Times
[ Los Angeles Times | 2022-08-23 19:57:41 UTC ]
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Writers sounded the alarm after learning Barnes & Noble stores would only be stocking hardcovers with proven sales records. Here's more on what this means. Continue reading at Book Riot
[ Book Riot | 2022-08-19 15:26:28 UTC ]
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The annual Barnes & Noble sale is underway and offering 50% off some of the most popular books this year. Continue reading at Book Riot
[ Book Riot | 2022-08-12 16:55:39 UTC ]
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Jennifer Grey discusses her bestselling memoir, "Out of the Corner," and the "Dirty Dancing" sequel. Continue reading at Los Angeles Times
[ Los Angeles Times | 2022-07-27 22:08:56 UTC ]
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Pico Iyer, Maggie Shipstead, Michelle Tea and Colleen Kinder discuss 'Letter to a Stranger' at the L.A. Times Book Club. Continue reading at Los Angeles Times
[ Los Angeles Times | 2022-05-26 21:35:13 UTC ]
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