Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.Among the new releases, Lowe's serves up another in its series of wry how-to spots with a new installment titled "How to Make a Snowman While Eating a Turkey Leg" (spoiler: it's suprisingly easy!), while Google's Android emphasizes the diversity of its ecosystem ("All kinds of phones for all kinds of folks") in a quirky animated commercial. And Barnes & Noble wants to remind you to give books as Christmas gifts (but you were already planning to, right?).As always, you can find out more about the making of the best commercials on TV at Ad Age's Creativity. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-11-14 00:00:00 UTC ]
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Measurement solutions from iSpot.TV and Samba TV, among others, are buzzy at this year’s upfronts, but won't see much action. Continue reading at Advertising Age
[ Advertising Age | 2022-05-26 14:00:29 UTC ]
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Barnes & Noble has revealed its latest Nook e-reader, a more budget-friendly version of the Nook GlowLight 4 it announced in December. The Nook Glowlight 4e costs $30 less than the previous model but, as you might expect, there are some tradeoffs.The e-readers share a similar design, with... Continue reading at Engadget
[ Engadget | 2022-05-25 14:19:54 UTC ]
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A Virginia lawyer and state delegate has filed a restraining order against Barnes & Noble for carrying GENDER QUEER. Continue reading at Book Riot
[ Book Riot | 2022-05-19 11:23:55 UTC ]
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ANA and 4A's join CIMM to foster transition to 'multi-currency' market for TV and video. Continue reading at Advertising Age
[ Advertising Age | 2022-05-05 20:04:57 UTC ]
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The Barnes & Noble preorder sale applied to print books, ebooks, and audiobooks. Here are some big name titles coming out soon to preorder now. Continue reading at Book Riot
[ Book Riot | 2022-04-20 19:56:32 UTC ]
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To independent booksellers, the enormous chain was once a threat. Now it’s vital to their survival. And it’s doing well. Continue reading at The New York Times
[ The New York Times | 2022-04-15 09:00:20 UTC ]
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Barnes & Noble finally has a direct answer to Amazon's purchase of Audible. The bookseller has launched a B&N Audiobooks service in the US that lets you either buy recordings or pay $15 per month for a subscription that offers one recurring monthly credit. You'll have access to more than... Continue reading at Engadget
[ Engadget | 2022-04-07 16:21:47 UTC ]
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The VAB is helping to create new standards for TV measurement, but can it be an objective party if it counts some measurement providers -- but not Nielsen -- as dues-paying members? The post Q&A with VAB CEO Sean Cunningham on the trade org’s role in the TV ad industry’s measurement makeover... Continue reading at Digiday
[ Digiday | 2022-03-04 05:01:00 UTC ]
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After seeing growth last year, B&N CEO James Daunt says the trajectory has changed for America's largest bricks-and-mortar bookseller. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-03-04 05:00:00 UTC ]
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5 things to know about Stephanie Land and "Maid: Hard Work, Low Pay, and a Mother's Will to Survive." Continue reading at Los Angeles Times
[ Los Angeles Times | 2022-01-25 21:00:21 UTC ]
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Cornerstone has created a TV advert featuring real readers to support the paperback publication of Katie Fforde’s novel A Wedding in the Country. Continue reading at The Bookseller
[ The Bookseller | 2022-01-18 19:17:21 UTC ]
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Approximately one year after Barnes & Noble CEO James Daunt tapped Emily Meehan to reinvent the retailer’s publishing operation, Meehan has unveiled a new name for the company and a host of new initiatives. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-01-07 05:00:00 UTC ]
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Ad measurement firm Nielsen released its latest Connected TV tool, Streaming Signals, so advertisers can target CTV audiences with sharper precision. CTV can seem a murky lens for certain advertisers--those used to the granular precision of digital ecosystems--to reach their intended audience... Continue reading at AdWeek
[ AdWeek | 2022-01-04 11:56:02 UTC ]
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‘Vivian Maier: Developed’ is a revealing and beautiful biography about the mysterious caregiver who left behind a trove of her own art. Continue reading at The Washington Post
[ The Washington Post | 2021-12-21 12:00:00 UTC ]
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Novelist Ann Patchett will be in conversation with columnist Steve Lopez tonight at the L.A. Times Book Club Continue reading at Los Angeles Times
[ Los Angeles Times | 2021-12-10 00:05:08 UTC ]
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Critic Michael Dirda’s picks include ‘Dear Highlights,’ ‘A Ray Bradbury Compendium’ and ‘American Christmas Stories’ Continue reading at The Washington Post
[ The Washington Post | 2021-12-08 17:32:50 UTC ]
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Candles, wine glasses, cushions and more: we've got great ideas for book club themed gifts for the holidays!- Claire Handscombe Continue reading at Book Riot
[ Book Riot | 2021-11-23 11:33:00 UTC ]
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C3, TV's standard metric for commercial measurement since 2007, could be on its last legs. Nielsen said today it will create more precise Nielsen Individual Commercial Metrics, in which its audience estimates will be based on each individual ad, instead of overall commercial minutes. The switch,... Continue reading at AdWeek
[ AdWeek | 2021-11-22 14:00:00 UTC ]
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I’ve recently been enjoying season two of the HBO Max series Love Life. I enjoyed season one because it felt like a combination of an extended rom-com and listening to someone talk about their first dates, two genres I enjoy. Season two is even better, because it stars William Jackson Harper... Continue reading at Literrary Hub
[ Literrary Hub | 2021-11-05 19:27:36 UTC ]
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Find a gift for your favorite book lover this holiday season with this list of our best picks. Continue reading at The Washington Post
[ The Washington Post | 2021-11-03 17:00:59 UTC ]
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